Alaina Berlin
Marketing And Admissions Director
Alexandria ,LA
Summary
Dynamic marketing and admissions director with a proven track record at Regency House Skilled Nursing Facility, achieving a 300% growth in skilled census. Expert in market analysis and communication, adept at building relationships and executing strategic campaigns. Skilled in problem-solving and leadership, driving successful outcomes in high-pressure environments.
Overview
13
13
years of professional experience
Work History
Marketing and Admissions Director
Regency House Skilled Nursing Facility
Alexandria, LA
01.2015 - 03.2025
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
- Built strong relationships with industry professionals such as doctors, nurses, social workers, and case managers.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Assisted in acquiring VA Long Term Care & skilled contracts. Oversaw and managed both contracts including pre authorizations, contract extensions, discharges, appointments, transportation, equipment, and all other needs.
- Worked as acting social services director handling grievances, social service assessments, and discharges.
- Grew skilled census by 300%.
- Screened all admissions for medical needs/ cost to ensure highest reimbursements.
Event Coordinator
Diamond Grill
Alexandria, LA
07.2012 - 01.2015
- Coordinated schedules and timelines for events.
- Managed event logistics and operations.
- Established positive relationships with clients, ensuring their needs were met throughout the event planning process.
- Handled crisis management situations promptly, minimizing negative impact on event outcomes and client satisfaction.
- Managed budgets effectively, negotiating contracts to secure cost savings without compromising quality.
- Managed front and back of house staff.
- Handled nightly closings, reporting, and payroll.
- Handled all ordering from events and bar.
Education
Some College (No Degree) -
Louisiana State University
Baton Rouge, LA 08.2006 - 12.2007
Associate of Science - Pre-nursing
Holmes Community College
Ridgeland, MS 05.2001 -
Skills
Office management
Sales experience
Problem Solving
Census Growth
Market analysis
Execution
Communication
Leadership
Teamwork
Timeline
Marketing and Admissions Director
Regency House Skilled Nursing Facility
01.2015 - 03.2025
Event Coordinator
Diamond Grill
07.2012 - 01.2015
Some College (No Degree) -
Louisiana State University
08.2006 - 12.2007
Associate of Science - Pre-nursing
Holmes Community College
05.2001 -
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