Alisha Bell

• Developed and implemented strategies to increase sales and profitability.
• Managed budget implementation, employee reviews, training, schedules, and contract negotiations.
• Monitored financial performance, set budgets, and controlled expenses.
• Coached and mentored staff in management principles, company procedures, and technology systems.
• Trained new employees on service protocols and standards.
• Scheduled shifts strategically based on traffic trends and staff strengths.
• Completed Choice GM Embark and Hilton GM Certification programs.

• Utilized FOSSE, Lightspeed, and OnQ systems to manage front and back-of-house operations, revenue tracking, and guest feedback systems.
• Led training and development programs to elevate operational standards and ensure compliance with brand SOPs and company values.
• Supervised cross-functional teams of 50+ associates while managing $30M+ in combined property budgets.
• Collaborated with regional directors and corporate teams to execute strategic plans and align with revenue, quality, and guest experience targets.
• Provided crisis management and leadership continuity during leadership gaps, ownership transitions, and pre-opening or rebranding phases.
• Assessed and implemented property-level improvements in service delivery, cost control, and guest satisfaction metrics.
• Deployed to underperforming or transitional hotels in major markets such as New York Times Square and San Diego to stabilize operations, improve performance, and mentor on-site leadership.
• Directed hotel operations across multiple branded properties, including Courtyard, Residence Inn, Aloft, Westin, and DoubleTree, ensuring operational consistency and brand compliance.

Director Of Sales 2020-2023

• Managed operations and sales for branded properties including Courtyard, Residence Inn, Aloft, Westin, and Doubletree.
• Built new business through proactive sales outreach and account management.
• Negotiated contracts, nurtured client relationships, and promoted loyalty programs.
• Created and executed promotions to stimulate repeat and group business.
• Operated in major markets such as New York Times Square and San Diego.
• Implemented CRM systems to streamline sales processes and improve lead management efficiency.
• Monitored competitor activities and adjusted strategies to maintain competitive advantage in the market.
• Led training programs aimed at enhancing employee skills and fostering a culture of excellence within the organization.
• Analyzed market trends to identify new opportunities for business expansion.
• Collaborated with marketing teams to create promotional campaigns that increased visibility and engagement.
• Managed budget planning for sales activities, optimizing resource allocation for maximum impact.
• Led cross-functional meetings to align sales objectives with overall business goals and strategies.
• Achieved regional sales targets through effective territory management and relationship building with key clients.
• Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.
• Managed and motivated sales team to increase revenue 25% in 6 months.
• Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
• Collaborated with upper management to implement continuous improvements and exceed team goals.

• Performed in-depth analysis of historical and current revenue data to identify patterns, trends, and growth opportunities across various hotel portfolios.
• Created and maintained dynamic forecasting models for occupancy, ADR, and RevPAR to guide strategic planning and investment decisions.
• Provided detailed monthly and quarterly performance reports with variance analysis for executive stakeholders.
• Monitored market conditions, competitor rates, and brand performance to make data-driven pricing and positioning recommendations.
• Collaborated with property-level and corporate teams across Choice, Best Western, and IHG to implement revenue optimization strategies.
• Utilized data visualization tools and Excel-based models to clearly present revenue trends and KPIs to non-technical stakeholders.
• Reconciled monthly revenue data with financial systems and ensured alignment with corporate reporting standards.

• Developed strategic sales initiatives to grow corporate and group business.
• Participated in networking events and trade shows to generate new leads.
• Collaborated with revenue management on pricing strategies to maximize RevPAR.
• Maintained strong client relationships and resolved service-related concerns.
• Recruited and trained staff; managed budgets and contract negotiations.

• Coached team through daily operations and complex service scenarios.
• Developed promotional campaigns and attended trade shows for business development.
• Reconciled financial reports to ensure accurate billing and processing.
• Recruited, trained, and mentored new hires.