Antonious Rider
Baton Rouge
Summary
Operations professional with 10+ years of experience driving business growth and sales-focused marketing initiatives. A passionate, results-driven leader with a proven ability to identify, cultivate, and sustain strategic relationships that deliver measurable outcomes.
Overview
9
9
years of professional experience
Work History
Marketing Ops Manager
Bally's Corporation
Baton Rouge
05.2025 - Current
- Provide oversight of all casino marketing operations, including advertising, promotions, database marketing, entertainment, and player development, driving sustained visitation growth and incremental gaming revenue.
- Lead high-impact promotions, drawings, giveaways, and special events, consistently increasing trip frequency, player reinvestment efficiency, and overall campaign ROI.
- Direct, data-driven direct mail and digital campaigns using advanced segmentation, player analytics, and reinvestment strategies improve response rates, profitability, and guest engagement.
- Manage end-to-end creative development, vendor partnerships, and production execution, delivering cost efficiencies, on-time launches, and brand-consistent, property-wide messaging.
- Partner cross-functionally with Operations, Slots, Table Games, Entertainment, and Finance to ensure compliant execution, performance tracking, and optimization of marketing KPIs in a highly regulated environment.
Marketing Ops Manager
PENN Entertainment
New Orleans
01.2023 - 01.2025
- Managed all marketing support services, including advertising, promotions, social media and database marketing.
Assisted the development and execution of annual marketing plan aligned with overall brand strategy. - Implemented marketing strategies using database segmentation to target audiences effectively.
Built promotions in promotional system (MGT) to enhance customer engagement. - Oversaw press releases and media correspondence related to marketing initiatives.
Cultivated relationships with outside vendors for efficient production campaigns. - Assessed competitive marketplace to adapt marketing strategies and programs.
- Established long-term customer relationships to reinforce brand value.
Marketing Coordinator Supervisor
PENN Entertainment
Baton Rouge
07.2022 - 01.2023
- Supervised and coordinated marketing support services across advertising, public relations, and internal departments.
- Produced materials to communicate current and upcoming promotional efforts to customers, team members, and regulatory agencies.
- Collaborated with shared services to initiate projects for creative development in direct mail and promotions.
- Conducted Proforma and Postforma analysis to assess campaign effectiveness.
Assistant Cage Manager
PENN Entertainment
BATON ROUGE
07.2019 - 07.2022
- Managed end-to-end operations of a combined Player Services and Cage department, overseeing high-volume cash transactions, jackpots, guest accounts, and service recovery, while maintaining exceptional guest experience standards.
- Ensured full compliance with gaming regulations, internal controls, AML protocols, and audit requirements, consistently achieving clean audits, and minimizing operational risk.
- Led, trained, and scheduled a cross-functional frontline team, improving service efficiency, accuracy, and regulatory adherence, while reducing guest wait times and transaction errors.
- Partnered with the Marketing and CRM teams to assist with offer segmentation, player enrollment initiatives, and promotion execution, ensuring seamless frontline delivery and accurate guest communication.
- Collaborated cross-functionally with Finance, Compliance, Security, and Marketing to support revenue-driving initiatives, player loyalty growth, and aligned operational execution.
Cage Supervisor
Pinnacle Entertainment Inc.
Baton Rouge
02.2017 - 07.2019
- Oversaw daily Cage Operations, including high-volume cash handling, check cashing, credit issuance, chip transactions, and frontline guest service.
- Ensured strict compliance with state gaming regulations, internal controls, AML/Title 31 requirements, and audit standards, safeguarding operational integrity and minimizing risk.
- Managed and secured all monetary assets, including vault inventory, currency, chips, markers, fills/credits, and negotiable instruments.
- Led, trained, and scheduled Cage Cashiers and Assistant Supervisors, maintaining high accuracy, service standards, and operational efficiency.
- Collaborated with Surveillance, Security, Compliance, Finance, and Accounting to reconcile variances, approve large transactions, investigate discrepancies, and support system enhancements.
Education
Bachelor of Arts - Business Administration
University of Phoenix
Tempe, AZ12-2029
Skills
- Marketing strategy
- Data analysis
- Customer engagement
- Project management
- Brand development
- Relationship building
Timeline
Marketing Ops Manager
Bally's Corporation
05.2025 - Current
Marketing Ops Manager
PENN Entertainment
01.2023 - 01.2025
Marketing Coordinator Supervisor
PENN Entertainment
07.2022 - 01.2023
Assistant Cage Manager
PENN Entertainment
07.2019 - 07.2022
Cage Supervisor
Pinnacle Entertainment Inc.
02.2017 - 07.2019
Bachelor of Arts - Business Administration
University of Phoenix