Ashley Wethey Counce

Client Relationship Management & Communication

• Build and maintain strong client relationships by presenting strategic plans and post-campaign performance reports, translating complex data into actionable solutions
• Collaborate with leadership, creative, and digital teams to develop and deliver integrated campaigns tailored to client objectives
• Provide compelling post-campaign narratives and actionable insights to drive client satisfaction and retention

Revenue Generation & Sales Success

• Generated over $2.3 million in sponsorship revenue from 2022–2024, demonstrating year-over-year growth of 54% between 2022 and 2024
• Drove $2.09 million in revenue for WWL’s paid content lifestyle show, Great Day Louisiana, over three years by managing and growing paid client partnerships
• Created innovative branding concepts for clients, driving measurable ROI and identifying new revenue opportunities in a declining broadcast market

Strategic Planning & Campaign Execution

• Develop comprehensive advertising plans outlining budget allocation, channel utilization, selected markets, and target audience segmentation
• Monitor campaign performance and provide actionable recommendations to optimize results
• Contribute to campaign strategy development, seamlessly integrating advertising efforts with broader account objectives

• Cultivate strong client relationships through tailored wellness plans, educating clients on injury prevention, rehabilitation, and physical health
• Deliver results-driven instruction while promoting studio services to drive revenue growth
• Maintain a loyal client base by providing exceptional service and personalized care

Sales and Revenue Growth

• Delivered a 77% increase in sponsor revenue, generating $121,000+ in the first fiscal year through streamlined operations and digital transformation initiatives
• Fostered relationships with sponsors and members through strategic correspondence, networking, and event participation
• Strategic Communication and Marketing
• Created communication strategies for key events, maximizing visibility and participation
• Produced digital content and managed multimedia projects, ensuring consistency in messaging across platforms

Crisis Communication

• Supported members during the COVID-19 pandemic by providing timely updates on regulatory changes and funding opportunities

Communications & Relationship Management

• Managed communications for large-scale crises, including hurricanes and oil spills, ensuring clear, consistent messaging
• Cultivated relationships with stakeholders and legislators through advocacy events and strategic engagement

Sales and Marketing Strategy

• Led social media strategies, growing audiences to 89,000+ followers, and increasing revenue through targeted marketing initiatives
• Media and Content Development
• Secured earned media placements in high-profile outlets, including CNN and National Geographic, enhancing organizational visibility

• Planned and executed annual fundraisers, generating an average of $50,000 to support nonprofit initiatives
• Directed website and social media development, increasing stakeholder engagement and visibility

• 3.76 GPA
• Omicron Delta Kappa Member
• Phi Kappa Phi Member
• Delta Gamma Member