Babatunde Oshikoya

Key Responsibilities:

As the Digital Director, I lead and manage a team of digital marketing and advertising professionals, providing strategic direction, mentorship, and support to drive successful digital initiatives. My role is pivotal in shaping the agency’s digital strategy and ensuring impactful client campaigns across various industries.

Leadership & Team Management:

• Oversee and mentor a team of digital strategists, media planners and creatives, ensuring seamless execution of digital strategies.
• Develop and refine onboarding processes to enhance team efficiency and integration.
• Foster a culture of innovation, collaboration, and professional growth within the team.

Strategic Digital Communications & Marketing:

• Provide expert digital strategy guidance to executive leadership and clients.
• Develop and implement integrated digital media campaigns leveraging social media, influencers, paid media, and emerging digital trends.
• Ensure brand consistency across all digital touchpoints, maintaining a unified tone, message, and visual identity.

Content & Creative Direction:

• Drive storytelling efforts, transforming complex brand messages into engaging, audience-friendly content.
• Oversee the creation of high-impact digital assets, including video content, graphic design, and multimedia content.
• Ensure content strategies are aligned with performance marketing objectives and audience insights.

Innovation & Trend Adaptation:

• Stay ahead of digital marketing trends, platform shifts, and emerging technologies.
• Identify and implement new engagement strategies to enhance audience connection and brand impact.
• Leverage data analytics and digital insights to optimize campaigns for performance and ROI.

Client & Stakeholder Engagement:

• Act as a key liaison between Vyrus Digital and its clients, ensuring digital strategies align with business objectives.
• Collaborate with cross-functional teams to develop integrated marketing solutions.
• Support business development efforts by providing strategic insights and innovative digital solutions for client pitches.

Brands worked on include; MTN Nigeria, Access Bank, FirstBank of Nigeria, O3 Capital, AKSG, Ibom Air, British Council Nigeria, Enterprise Life, Razzl

Achievements:

• Increased agency revenue by 40% in 12 months by expanding service offerings (performance marketing, influencer partnerships), and optimizing campaign budgets.
• Led the creation and implementation of a lead gen strategy that generated a 5x ROAS (Return on Ad Spend) for a major grant, delivering over 3,000 qualified leads.
• Scaled the digital team from 7 to 15 employees, ensuring the right mix of creative and technical talent.

• Providing digital marketing consultancy services to individuals, agencies and brands looking to optimize their marketing and communications activities

Projects Include:

• Isglo Hotel: Branding, Website Development, Content Development, Social Media Management;
• Bio-Oil: Social Media Management, Campaign Development and Management, Media Buying;
• Alisa Hotels, Ghana: Social Media Management, Launch Campaign Management, Content Development

• Led a creative team to oversee the development of content, brand and marketing strategies for businesses
• Oversee, plan, and coordinate the operational strategies of the company’s creative team
• Perform market research to identify new opportunities and engage with executives to establish strategies for pursuing those new opportunities
• Supervise team members to plan and manage contents on all social media platforms
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Create and improve proposals for existing and new clients
• Identify the latest industry trends, technologies and provide advice to team members about client strategy or new sales opportunity
• Analyze competitors’ activities and ensure the company aligns with current industry trends
• Supervise the team to Plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising

• Oversaw the development and deployment of digital content across social media platforms for a production and radio studio
• Worked with the marketing team to develop and implement communications campaigns across radio and social media platforms for brands across different industries
• Developed digital and mobile media strategies, web content, and social media initiatives that integrated into larger marketing plans for TV and radio shows
• Led the digital marketing efforts for premium TV shows, Lions' Den and Family Feud
• ACHIEVEMENT - Successfully setup and trained a social media department that oversaw exponential growth in social media platforms for a new business-oriented reality TV show, with the Instagram and Twitter accounts growing from 0 - over 3,000 organic followers in 4 months

• Team Lead and Digital Strategist Responsibilities included: Working directly with the COO to manage the online reputation of the company and its clients
• Deputizing as the Operations Head for Vyrus Digital
• Coordinating the launch of media campaigns with the marketing, communications, and business development department
• Monitoring and optimizing the effectiveness of digital marketing campaigns
• Media buying on Google, Facebook, Twitter and other social networks and also overseeing the placement of banner ads on 3rd party blogs and websites
• Developing and implementing digital marketing and communication solutions for brands, while also ensuring that clients get a good Return on Investment for their digital spend
• Identifying and leveraging opportunities and events which will increase the Vyrus brand awareness
• Conducting trainings for team members to ensure they are up-to-date on current trends in the industry
• Notable Projects & Accounts include: Move More with Rexona, First Bank Diaspora Campaign, Udom Emmanuel Re-Election Campaign, Unilever, Sterling Bank, Access Bank, First Bank of Nigeria

• Researching products, services, top influencers, trends and competitors in clients' industries and target market
• Provide strategic direction for social and paid media, editorial and blogging channels, and search to drive purchase intent and engagement
• Collaborate with internal stakeholders and manage agency relationships to deliver compelling branding and marketing executions on time, on strategy and on budget
• Working with clients to develop integrated marketing strategies and campaigns
• Developing budgets for, and ensuring maximum ROI from, digital and integrated marketing campaigns
• Designing, executing and managing promotions and social media ad campaigns
• Monitoring social networks for customer service opportunities and initiating conversations on behalf of clients
• Creating editorial calendars for brands, while ensuring that communication is in line with branding strategy and suited to different channels and audience
• Preparing monthly reports detailing social media and integrated marketing campaign activities
• Accounts managed include: Indomie Noodles, Leadway Assurance, IFC/Lighting Africa Project
• Achievements: Successfully developed and implemented a digital campaign for the Indomie #Bellefull Comedy Challenge
• Campaign saw over 200 video entries, with the campaign hashtag trending on social media and garnering over 10 million impressions
• Oversaw a consistent improvement in customer service online with complaints and messages responded to within the hour and/or escalated to the necessary channels
• Successfully implemented a leads generation campaign that saw the generation of over 500 leads for a new insurance product
• Successfully developed and implemented a communications strategy for a niche product that saw an increase in consumer awareness and engagement

• Worked with a team to develop creative digital media campaigns for brands looking to explore the digital space
• Duties included: Developing content and activities to engage and grow clients' social media communities
• Achieve a strong, visible social media presence and develop concepts with viral potential
• Continuously monitor online public relations and ensure the success of client programs
• Assess social media marketing strategies to determine rate of return
• Identify and tap into new channels to optimize ROI and fuel revenue growth
• Compiling reports on social media campaign with a view to measuring reach, engagement and other KPIs as indicated
• Campaigns worked on include: Avon Social Media Campaign, Campari Social Media Campaign, American Honey #ColdGold Campaign

• Identifying and generating opportunities for business expansion and revenue generation for an online media platform
• Curating relevant content to reach the ideal audience for an online media platform
• Creating, curating, and managing all published content(images, video and written) for the brand's social media platforms and sites (Twitter, Facebook, LinkedIn, Instagram etc)
• Monitoring, listening and responding to users in a 'Social way'
• Designing, executing and managing promotions and social media ad campaigns
• Compiling report for management showing results(ROI), while monitoring trends using Social Media tools, applications, channels, design and strategy