Meta Business Suite (Facebook & Instagram)
BLESSING OLAWOYIN
Social Media Manager | Virtual Assistant | Graphic Designer
Ikorodu, Lagos
Summary
Offering creative mindset and excellent communication skills, ready to thrive in content creation environment. Brings solid understanding of social media platforms and content management systems, with strong foundation in writing and visual design. Ready to use and develop skills in crafting compelling content and leveraging digital tools.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
1
1
Certification
3
3
Languages
Work History
Graphic Designer & Canva Specialist
Sarah Sims
Toronto, Sokoto State
03.2019 - 06.2019
- Developed creative design for print materials, brochures, banners, and signs.
- Created campaign-specific designs for Breast Cancer Awareness & Halloween promotions, driving engagement and brand advocacy.
- Created engaging social media graphics that drove user engagement and increased online visibility.
- Created digital image files for use in digital and traditional printing methods.
- Utilized Canva tools to craft compelling marketing assets for diverse industries
- Achieved consistent look and feel across all company materials, reinforcing brand identity.
- Developed graphics and visual content for social media campaigns.
- Implemented feedback and suggestions from clients to improve designs.
Social Media Manager & Digital Strategist
Will John
09.2020 - 05.2021
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Built and managed content calendars to ensure consistent, high-quality content aligned with brand goals
- Designed innovative social media campaigns, increasing brand visibility and customer engagement for multiple clients.
Administrative Assistant
Indeego
03.2022 - 07.2022
- Coordinated office operations, including document management, appointment scheduling, and customer inquiries, ensuring a smooth workflow and improved customer satisfaction
- Assisted in the preparation of financial reports, leading to enhanced financial transparency and accuracy
- Managed inventory and procurement processes, optimizing resource allocation and reducing operational costs by 20%
Social Media Manager & Administrative Head
TOKENDON
04.2023 - 10.2023
- Successfully crafted and executed data-driven digital marketing strategies, resulting in a 35% increase in website traffic and a 40% growth in lead generation
- Managed all social media platforms, curated content, and engaged with the audience, leading to a 50% rise in social media followers and improved brand recognition
- Helped prospective clients boost their projects and did social media boosting
- Assisted in the preparation of financial reports, leading to enhanced financial transparency and accuracy
Virtual Assistant
CJPA Agency
03.2023 - 05.2023
- Managed client emails, schedules, and appointments, ensuring a seamless workflow and timely delivery of tasks
- Monitored emails, organized inbox, and prioritized messages for supervisor.
- Set up virtual Zoom meetings, invited guests and disseminated agendas.
- Handled email correspondence, calendar management, and appointment scheduling for clients
- Conducted market research, data entry, and report generation to support client decision-making processes
Facebook Ads Specialist & Virtual Assistant
Adam McMullin
04.2024 - 08.2024
- Provided Facebook marketing expertise, optimizing ad campaigns for higher conversions and lead generation.
- Managed administrative tasks, email communication, and scheduling to improve workflow efficiency.
- Delivered in-depth performance reports and recommendations to enhance campaign results.
- Improved customer satisfaction rates through proactive problem-solving and efficient complaint resolution.
Social Media & Content Manager
Happily Ever Haley Travel
05.2024 - 07.2024
- Developed and managed content calendar to meet deadlines and engagement goals.
- Collaborated with designers and developers to deliver on-brand content in alignment with brand vision.
- Created visually appealing promotional materials that increased brand reach and follower interaction.
- Worked closely with design team to create visually appealing graphics that complemented written content.
- Consistently met tight deadlines while managing multiple projects simultaneously, prioritizing tasks effectively.
Social Media Manager & Branding Consultant
Scrub Society Inc
09.2024 - 02.2025
- Led social media branding efforts for a mobile medical apparel boutique, ensuring consistency and engagement across all digital platforms.
- Developed an email marketing strategy to nurture leads and increase customer retention.
- Assisted with securing business contracts by creating compelling proposals and outreach strategies.
- Designed promotional materials and managed ad campaigns targeting schools, hospitals, and clinics
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
Video Editor & Graphic Designer
Terracon
01.2025 - 02.2025
- Created engaging social media videos and promotional images to drive awareness and excitement for corporate events.
- Captured the essence of live and upcoming events through dynamic visuals, ensuring alignment with brand messaging.
- Designed eye-catching event graphics, banners, and marketing materials to attract and engage the target audience.
- Edited high-quality video content optimized for various social media platforms (Instagram, Facebook, LinkedIn, TikTok).
- Worked closely with the marketing team to ensure brand consistency and compelling storytelling in all visual assets.
- Utilized advanced editing tools and design software to enhance video production quality and engagement.
Social Media and Content Creator for Unique Hotel
Btique Nomad
03.2025 - 03.2025
- Managed and grew multiple hotel social media accounts, creating engaging content tailored to each brand’s identity.
- Developed and executed content calendars aligned with industry trends and audience interests.
- Created high-quality reels and static posts monthly, ensuring consistency and brand engagement.
- Increased brand awareness and interaction through active community engagement and strategic posting.
- Cultivated a loyal following on social media platforms through consistent posting schedules and authentic community engagement strategies.
Education
Bachelor of Science - Accounting
OBAFEMI AWOLOWO UNIVERSITY
ILE-IFE, OSUN STATE 04.2017 - 01.2021
Skills
- Social Media Management
- Content Creation and Scheduling
- Facebook & Instagram Ads Management
- SEO strategies & Optimization
- Virtual Assistance & Workflow Optimization
- Graphic Design & Video Editing
- Influencer Collaborations
- Content scheduling
- Data Entry & Research
- Content curation
- Website design
- Event planning
- Social media marketing
- Client & Project Management
- Email Marketing & Automation (Mailchimp)
- Editing and proofreading
Websites
Software
Buffer
Hootsuite
Later
Capcut
Canva
Notion
Trello
Slack
Google Workspace
Zoom
Mailchimp
Calendly
Certification
Social Media Marketing, Hubspot - 0ct 2027
Timeline
Social Media and Content Creator for Unique Hotel
Btique Nomad
03.2025 - 03.2025
Video Editor & Graphic Designer
Terracon
01.2025 - 02.2025
Social Media Manager & Branding Consultant
Scrub Society Inc
09.2024 - 02.2025
Social Media Marketing, Hubspot - 0ct 2027
09-2024
Social Media & Content Manager
Happily Ever Haley Travel
05.2024 - 07.2024
Facebook Ads Specialist & Virtual Assistant
Adam McMullin
04.2024 - 08.2024
Social Media Manager & Administrative Head
TOKENDON
04.2023 - 10.2023
Virtual Assistant
CJPA Agency
03.2023 - 05.2023
Administrative Assistant
Indeego
03.2022 - 07.2022
Social Media Manager & Digital Strategist
Will John
09.2020 - 05.2021
Graphic Designer & Canva Specialist
Sarah Sims
03.2019 - 06.2019
Bachelor of Science - Accounting
OBAFEMI AWOLOWO UNIVERSITY
04.2017 - 01.2021
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