Brian Landrum
Effie,Louisiana
Summary
Forward-thinking senior executive with proven record of accomplishment in both the private and non-profit sector during 20 plus year career. Driven and ambitious change manager dedicated to continuous business improvement focused on enhancing revenue and streamlining business operations. Focused on profit maximization and customer/stakeholder satisfaction.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Operations Manager
SMG-Alexandria
04.2022 - Current
- Directs all aspects of 4 Radio station cluster, Oversees all branding, marketing and technical operations of group, Partners with area business and local community organizations for publicity and community awareness, Works with vendors and program distributors, Leads a team of 20, Directs all internal and external communication, Ensures programming meets broadcast standards and mission
Communications and Management professional
FREELANCE
03.2010 - Current
- Media consultant, Freelance voice-over, Freelance on-air personality, Broadcast ownership
Community Health Supervisor/Communications
Center for Disease Control
09.2021 - 04.2022
- Works with Health organizations to create awareness of wellness campaigns, Create campaigns to enhance public awareness of health issues in the community, Embed in charitable organizations to assist their teams in inter-company and external communications regarding health issues, Work closely with community leadership to disseminate information concerning health crisis, Lead a team to track health issues that may affect the community at-large such as COVID-19, TB, STDs and more.
Air Personality
Alpha Media
04.2020 - 03.2022
- Midday airshift as well as production and occasional music scheduling duties
- Also handled public appearances.
Executive Director
Alaska Brain Injury Network
06.2019 - 06.2021
- Advocates for those who suffer from traumatic brain injury, Create campaigns to enhance awareness about this condition as well as offer clinics in rural areas to help community members and health care providers tools to assess brain injuries, Facilitate mini-grant program offering financial assistance to those suffering to help with medicine, travel, housing and other short term needs due to the diagnose of a TBI, Work closely with organizational leadership, including board of directors, to strategically affect direction of operations, Institute appropriate cost control to meet budget restrictions, Plan and facilitate yearly Alaska Brain Injury Conference with leading experts
General Manager/Executive Director
Big River Public Broadcasting
03.2013 - 06.2019
- Oversaw technical, financial and content operations of network covering numerous Alaskan Interior villages, In charge of financial management, regulatory oversight, fund raising development including procuring underwriting, grants and other funding, on-air and technical duties, Position called for corporate communications and working with numerous tribal, state and village officials on issues involving the communities including suicide, domestic abuse, alcoholism and drug abuse awareness, Devised and deployed successful marketing strategies, dramatically boosting corporate and individual giving, Was recognized by state and national leaders and organizations for excellence in community service
Retail Sales Consultant/Management
AT And T
03.2010 - 03.2013
- Handle sales and customer needs at Birmingham market retail store offering solutions for cellular and home communications needs, giving ach customer top-notch, personal service and polite support to boost sales and customer satisfaction, Achieved strong sales in multiple categories as well as high customer satisfaction scores, Coordinated efficient restocking of sales floor with current merchandise and accurate signage for current promotions, Met and exceeded upsell goals by highlighting target merchandise with strategic promotional approaches, Communicated accurate information about promotions, customer programs and products, providing exceptional customer service and driving retention
Operations Manager
Shoals Radio Group
09.2007 - 03.2010
- In charge of branding, imaging and managing team of sales and programming personnel of 6 radio stations, Also instrumental in overseeing the development and management of promotional and programming budgets as well as creating marketing strategies that create ratings and revenue for the station(s) while increasing business for clients, Directed day-to-day operations focusing on creating quality on-air and online content as well as developing campaigns for local and regional advertisers, Created effective campaigns for marketing properties to gain and maintain audience participation
PROGRAM DIRECTOR
Cumulus Media
04.2005 - 09.2007
- Launched brand new Country formatted station in a highly competitive environment with duties including staff hiring and training, marketing, on-air and street level promotions, developing music and imaging strategy, Achieved ratings success in first two rating periods after launch, Developed and organized routine and special programming by factoring in slot timing, demographics and other important parameters, Addressed and resolved technical, financial and operational concerns by working with team members and directors, Checked programming logs and live broadcasts for conformance with FCC requirements to avoid legal issues
GENERAL MANAGER/ EXECUTIVE PRODUCER
Gaylord Entertainment, WSM-AM
04.2003 - 04.2005
- Overhauled legendary WSM-AM radio station's marketing, music and on-air line-up to bring the station into an updated sound while maintaining its heritage, Ultimately saw tremendous ratings growth, Held occasional Grand Ole Opry announcing duties as well as radio interviews with various dignitaries and stars, Developed additional channel for Sirius Satellite Radio and handled content for free and subscription based www.WSMonlne.com which had as many as 500,000 monthly hits, Assisted in song selection for 5 CD set of Classic Country song CDs for Cracker Barrel Old Country Store, Produced syndicated program for large radio network distributed on over 200 stations
Education
Associate of Arts in Communications -
WKG Communications College
Baton Rouge, LA05.1986
High school diploma in General Studies -
Thibodaux High School
Bachelor's in Business -
Purdue University-Global
07.2024
Skills
- Policy and procedure adherence
- Budgeting
- Media relations
- Fundraising
- Marketing
- Strategic planning
- Business planning
- Financial management
- Grant writing
- Project management
- Negotiation
- Social media
Certification
- Alaska Public Broadcasting Inc., 06/2015, 03/2021
- Alaska Broadcaster's Association, 01/2018, 01/2019
- City of Galena, AK., 04/2014, 10/2018
- Alaska Public Broadcasting Commision, 02/2021, Present
Assessments
- Written communication, Proficient, 10/2021
- Sales skills, Proficient, 11/2020
- General manager (hospitality), Proficient, 06/2020
- Sales skills, Proficient, 06/2021
Personal Information
Title: Executive Director/General Manager/COO
Timeline
Operations Manager
SMG-Alexandria
04.2022 - Current
Community Health Supervisor/Communications
Center for Disease Control
09.2021 - 04.2022
Air Personality
Alpha Media
04.2020 - 03.2022
Executive Director
Alaska Brain Injury Network
06.2019 - 06.2021
General Manager/Executive Director
Big River Public Broadcasting
03.2013 - 06.2019
Communications and Management professional
FREELANCE
03.2010 - Current
Retail Sales Consultant/Management
AT And T
03.2010 - 03.2013
Operations Manager
Shoals Radio Group
09.2007 - 03.2010
PROGRAM DIRECTOR
Cumulus Media
04.2005 - 09.2007
GENERAL MANAGER/ EXECUTIVE PRODUCER
Gaylord Entertainment, WSM-AM
04.2003 - 04.2005
Associate of Arts in Communications -
WKG Communications College
High school diploma in General Studies -
Thibodaux High School
Bachelor's in Business -
Purdue University-Global
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