Summary
Overview
Work History
Education
Skills
Timeline
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Caitlin Billingsley

Deville

Summary

Chief Marketing Officer with a strong work ethic at Kinetix, driving strategic planning and data-driven decision-making to enhance marketing ROI. Proven track record in leading high-performing teams and optimizing PPC campaigns, fostering relationships that elevate brand visibility and achieve client objectives. Creative thinker dedicated to delivering impactful results.

Overview

12
12
years of professional experience

Work History

Chief Marketing Officer

Kinetix
09.2015 - Current
  • Collaborate with executive leadership to develop long-term business goals aligned with overarching company objectives.
  • Coordinate expert teams of graphic designers, programmers, content creators, and account executives to meet client goals and objectives.
  • Implement data-driven decision-making processes, enhancing overall marketing effectiveness and ROI.

Marketing Department Director

Kinetix
08.2018 - 03.2023


  • Mentored junior staff members within Marketing Services, providing guidance on best practices in their respective areas of expertise.
  • Digital Marketing Team Lead - Led end-to-end strategy and execution for all PPC campaigns and sponsored content initiatives, optimizing ad spend across Google, Meta, and LinkedIn
  • Responsible for earning and maintaining the Kinetix Google Partnership Status


Account Planner

Kinetix
07.2016 - 08.2018
  • Worked with clients to establish campaign objectives, target audience(s) and key messaging
  • Used a variety of market research data to monitor cultural and social trends and their impact on consumers’ attitudes, behaviors and perceptions
  • Provided internal teams with a clearly defined brief that contains concise information on the product, audience and strategy
  • Monitored the effectiveness of internal and customer campaigns

Marketing Coordinator

Kinetix
09.2015 - 06.2016
  • Used online and offline marketing to generate leads, increase visibility and drive sales growth.
  • Boosted brand awareness with target customer demographics with social, print, and email campaigns.
  • Boosted brand visibility on social media platforms by designing and implementing targeted marketing campaigns.

Market Research Coordinator

Hitchcock Fleming & Associates
05.2013 - 08.2015
  • Developed data collection methods to achieve research goals
  • Evaluated primary and secondary research to establish market trends, gaps and opportunities within the agency’s clients’ markets
  • Experience across a broad B2B and B2C client base across multiple industries
  • Recruited research participants for qualitative projects
  • Evaluated many options and ideas before determining the best ways to reach a goal, increase productivity, or solve a problem.

Education

Bachelor of Science - Marketing & Advertising

Kent State University
Kenton, OH
05-2013

Skills

  • Strong work ethic
  • Creative thinking
  • Decision-making
  • Relationship building
  • Analytical thinking
  • Strategic planning

Timeline

Marketing Department Director

Kinetix
08.2018 - 03.2023

Account Planner

Kinetix
07.2016 - 08.2018

Chief Marketing Officer

Kinetix
09.2015 - Current

Marketing Coordinator

Kinetix
09.2015 - 06.2016

Market Research Coordinator

Hitchcock Fleming & Associates
05.2013 - 08.2015

Bachelor of Science - Marketing & Advertising

Kent State University

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Caitlin Billingsley