Summary
Overview
Work History
Education
Skills
Affiliations
Louisiana Association of Broadcasters - Breaking News
Timeline
Generic

Deon Guillory

Baton Rouge

Summary

Dynamic news anchor with a proven track record at WAFB-TV, driving ratings through compelling storytelling and live reporting. Expert in news writing and fact-checking, with strong team collaboration skills. Successfully launched the "Recall Roundup" franchise, enhancing viewer engagement and community connection through impactful investigative reporting.

Broadcast media professional with strong track record in delivering compelling news and stories. Skilled in on-air presentation, news writing, and live reporting, with keen ability to adapt to evolving situations. Known for fostering teamwork, clear communication, and consistently driving results. Reliable, flexible, and adept at managing high-pressure environments to ensure accurate and timely broadcasts.

Overview

11
11
years of professional experience

Work History

Anchor/Reporter

WAFB-TV
02.2022 - Current
  • Consistently anchored newscasts, driving notable ratings improvements in assigned segments.
    Reported comprehensively on lead stories, spanning breaking news to exclusive content.
    Analyzed complicated government and legal topics for viewer accessibility and relevance.
    Functioned as Consumer Investigative Reporter with a series of impactful reports.
    Launched "Recall Roundup" franchise, summarizing key food and product recalls weekly.
    Maintained active social media engagement to promote digital content and boost streaming viewership.

News Anchor

WVLA
04.2018 - 05.2021

Anchored evening news and special segments from Monday to Friday.

Collaborated with producers to develop engaging newscasts.

  • Wrote and copyedited news stories for clarity and accuracy.
  • Coordinated with reporters to ensure timely information delivery.
  • Rerouted crews as necessary to adapt to changing circumstances.
  • Managed social media accounts to enhance audience engagement.
  • Produced news specials and packages while assisting in overall production.
  • Participated in community events to strengthen public relations.

Morning Anchor

WLTX
01.2016 - 03.2018

Anchored morning broadcasts Monday through Friday, providing additional coverage at noon when called upon.
Collaborated closely with producers to build impactful newscasts.
Composed and refined stories for clarity and coherence.
Engaged with reporters to identify unique story angles.
Arranged guest bookings and led on-air cut-ins.
Created franchise segments to enhance programming appeal.
Administered social media accounts, producing Facebook Live content.
Maintained station website updates while representing the station during events.

Anchor/Reporter

WJBF
01.2014 - 01.2016

Delivered engaging newscasts while collaborating closely with producers.
Crafted and edited news stories, ensuring high journalistic standards.
Produced guest segments to enrich programming and attract diverse audiences.
Worked with reporters to uncover investigative angles on key issues.
Executed live shots, enhancing viewer connection through real-time reporting.
Maintained dynamic social media presence and updated station website regularly.
Made public appearances on behalf of the station, strengthening its community ties.

Education

Bachelor of Arts - Mass Communications

Xavier University of Louisiana
New Orleans, LA

Skills

  • On-air presence
  • Deadline oriented
  • Breaking news coverage
  • News writing
  • Fact-checking
  • Live reporting
  • News anchoring
  • Social media proficiency
  • Story pitching
  • Problem-solving
  • Team collaboration
  • Active listening

Affiliations

  • National Association of Black Journalists
  • Leadership Baton Rouge

Louisiana Association of Broadcasters - Breaking News

I was awarded the Louisiana Association of Broadcasters award for Breaking News coverage of a shooting. An 8-year-old boy was killed and two of his siblings were hurt. The shooting happened the day before Thanksgiving. 

Timeline

Anchor/Reporter

WAFB-TV
02.2022 - Current

News Anchor

WVLA
04.2018 - 05.2021

Morning Anchor

WLTX
01.2016 - 03.2018

Anchor/Reporter

WJBF
01.2014 - 01.2016

Bachelor of Arts - Mass Communications

Xavier University of Louisiana
Deon Guillory