Deranesha Ward
Baton Rouge
Summary
Results-driven digital marketing professional, skilled in developing and executing social media strategies that elevate brand presence. Proven track record of creating compelling content that resonates with target audiences. Known for team-oriented approach and adaptability in dynamic environments, with strong skills in content planning and audience engagement.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Freelancer
Maven Digital Design Studio
02.2019 - Current
- Managed multiple projects simultaneously while maintaining a high level of attention to detail and organization.
- Created compelling content for various digital channels, enhancing engagement and encouraging shares.
- Improved social media presence by creating and managing content across platforms, leading to higher brand visibility.
- Created content strategies for digital media.
- Conducted market research and competitor analysis to inform search marketing strategies.
- Enhanced client satisfaction by delivering high-quality work within deadlines.
- Analyzed user feedback to gather input and identify areas required for improvement.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Created social media content with innovative brand messaging to support new product launches.
- Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.
- Improved conversion rates by designing and executing A/B tests for landing pages and ad campaigns.
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Increased brand visibility by developing and implementing data-driven digital marketing strategies.
Delivery Associate
Red Stick Logistics
09.2023 - Current
- Safely deliver packages to residential and business locations, adhering to strict time frames and route schedules
- Conduct vehicle inspections pre- and post-shift, report maintenance needs, and ensure safety protocols are followed
- Developed strong relationships with regular clients, personalizing interactions to enhance overall experience.
- Enhanced delivery efficiency by optimizing route planning and time management.
- Ensured customer satisfaction with prompt and accurate deliveries, maintaining a professional demeanor.
Social Media Manager Intern
Rose Hill Church
07.2024 - 01.2025
- Stayed current on industry trends, incorporating best practices into daily work processes for continuous improvement.
- Contributed to successful product launches by coordinating targeted social media promotions.
- Managed multiple social media platforms for consistent messaging and optimal reach.
- Established strong professional relationships with influencers, fostering partnerships for future collaborations.
- Developed a comprehensive social media calendar, ensuring timely posting of diverse content across various platforms.
- Generated and curated visual assets for use across multiple channels, maintaining consistency in brand identity.
- Implemented creative ideas for user-generated content campaigns, increasing brand advocacy among followers.
- Participated in brainstorming sessions, contributing innovative ideas that positively impacted overall marketing strategy development.
- Conducted thorough market research to identify target audiences and develop tailored marketing strategies.
- Collaborated with other departments to ensure cohesive branding across all digital channels.
- Enhanced audience engagement through the creation of visually appealing and relevant content.
- Crafted compelling copy for social media posts that resonated with target audiences, driving higher engagement rates.
- Boosted online presence with timely responses to customer inquiries and proactive management of user-generated content.
- Increased brand awareness by developing and executing strategic social media campaigns.
- Created informative and entertaining posts for client's Twitter, Facebook, and Instagram pages.
- Created content strategies for digital media.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
Bindery
Baker Printing
02.2023 - 08.2023
- Operated and maintained various printing and binding machines, ensuring the quality and precision of printed materials
- Managed inventory, restocked supplies, and performed quality checks on printed items, reducing errors by 96% and meeting production quotas
- Checked all finished products to detect and correct uneven paper edges and dimensional errors.
- Collaborated with team members to maintain organized, efficient workflows in a fast-paced environment
Server/Bartender
Cheesecake Bistro
02.2023 - 08.2023
- Provided attentive service during high-volume periods without sacrificing attention to detail or guest rapport.
- Recommended menu items, up-sold specials, and managed orders to optimize guest satisfaction and sales.
- Demonstrated strong multitasking skills by managing multiple tables simultaneously without compromising service quality.
- Ensured accurate cash handling and processed transactions swiftly, contributing to restaurant's financial accuracy.
- Developed strong rapport with regular customers through genuine hospitality efforts leading to repeat business.
Summer Camp Counselor
Girl Scouts LA East
05.2019 - 07.2019
- Developed daily schedules to create and maintain activity schedules to provide campers with diverse and engaging experiences each day
- Promoted environmental stewardship that educated campers on nature conservation, sustainability, and respect for the environment
- Worked with children of varying age, interest, skill, and developmental levels.
- Acted as positive role model and mentor to provide campers with constructive guidance and promote healthy habits and attitudes.
- Increased camper satisfaction by consistently providing a high level of enthusiasm and energy throughout daily activities and special events.
Education
Business - Information & Technology
Baton Rouge Community College
03.2025
Business Administration - Entrepreneurship
Univ. of Southern Mississippi
05.2019
High School Diploma - With Honors
Scotlandville Magnet High School
05.2018
Skills
- Social Media Marketing
- Data analysis
- Content Creation
- Graphic Design
- Market Research
- Email Marketing
- Interpersonal Skills
- Customer Satisfaction
- Inventory Management
- Collaboration
- Safety Compliance
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Google Suite (Google Docs, Google Slides, Google Calendar)
- Documentation and reporting
- Problem Solving
- Emotional Intelligence
- Leadership
- Organization
- Group Leading
- Creative Thinking
- Writing
- Multitasking
Websites
Certification
- Email Marketing, Acadium
- CPR, American Red Cross
Timeline
Social Media Manager Intern
Rose Hill Church
07.2024 - 01.2025
Delivery Associate
Red Stick Logistics
09.2023 - Current
Bindery
Baker Printing
02.2023 - 08.2023
Server/Bartender
Cheesecake Bistro
02.2023 - 08.2023
Summer Camp Counselor
Girl Scouts LA East
05.2019 - 07.2019
Freelancer
Maven Digital Design Studio
02.2019 - Current
Business Administration - Entrepreneurship
Univ. of Southern Mississippi
High School Diploma - With Honors
Scotlandville Magnet High School
- Email Marketing, Acadium
- CPR, American Red Cross
Business - Information & Technology
Baton Rouge Community College
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