Diprete Iyabi
Lagos
Summary
Dynamic team player with over 4 years of experience in in-house and agency marketing, specializing in SaaS, tech, Fintech, and translation sectors. Creatively and strategically driven, confident marketer capable of driving company growth. Solid foundation in economics with exposure to diverse cultures from living in Nigeria, Switzerland, the United States, and Denmark, bringing a global perspective and unique insights to work. Pursuing a shift into accounting and finance with a long-term goal of becoming a finance, business, or data analyst. Academic background includes a Master's in Economics with in-depth research on financial markets, econometrics, and energy economics. Analytical rigor and hands-on experience an asset for organizations seeking data-driven, strategic growth. Known for being a dedicated team player with meticulous attention to detail and commitment to success. Proficient in Google Analytics, Google Ads, SEO, Google Data Studio, as well as advanced competency in data analysis tools like Matlab and Microsoft Suite. Expertise in managing and analyzing data, developing digital marketing strategies, and implementing high-impact solutions aligned with business objectives. Strong academic foundation bolstered by rigorous coursework across financial markets, international trade, and quantitative analysis, with hands-on skills in platforms essential to data management and digital strategy.
Overview
2025
2025
years of professional experience
12
12
years of post-secondary education
5
5
Languages
Work History
Freelance Digital Marketer
Freelance/Volunteer
Remote
2 2022 - Current
- Freelance/Volunteer passion project with focus on skill development and improvement within website development, content creation, and digital marketing strategy
- Building two website related to gluten free food and product choices
- Building a blog related to food, fun (travel) and fitness
- Building a website related for digital marketing passion project
Data Analysis & Data Entry
Freelance/Volunteer
Abuja (Remote), FCT
03.2022 - Current
- Volunteer project work related to data analysis and data entry
Performance Consultant
Spinnaker Nordic
01.2021 - 05.2021
- Advised clients on digital marketing strategies and platforms that best fit their digital marketing goals to drive revenue and growth for their business on Facebook Ads (Meta Ads including Facebook Shopping), Google Ads (including Google Shopping), campaign performance reporting and management
- Assisted the founder and other colleagues on proposals for acquiring potential clients, and partner agencies
Head Of Digital Marketing
ViaBill
12.2019 - 12.2020
- Responsible for handling of ViaBill digital marketing department comprising of 5 student assistants (3 based in Copenhagen, Denmark, and 2 based in New York)
- The digital marketing department covered marketing initiatives for Denmark, Spain, and the United States
- Campaign management and planning for ViaBill paid media channels (Facebook, Google, Bing), SEO lead
- Worked closely with the CMO, Head of Business Intelligence, the Graphic Design design lead and also the Product Development team on various marketing projects
Digital Marketing Manager
Rokoko Electronics
04.2018 - 11.2019
- Responsible for all digital marketing activities at Rokoko Electronics, day-to-day campaign management and campaign optimisation on paid media channels (Facebook (Meta) Ads, Google Ads, Twitter, Bing, Linkedin, Instagram)
- SEO responsible created first initial SEO guide for improvements related to Rokoko's SEO strategy, and best practices for overall organic performance, and improved website performance
- Weekly and monthly performance reporting on Rokoko's paid advertising campaigns
- Created semi-automatic Excel worksheet to tabulate sales data and asset downloads for Motion Library
Paid Media Intern
EasyTranslate
10.2017 - 01.2018
- Ensured timely responses to customer questions on Facebook and Instagram and monitoring and filtering posts on EasyTranslate's Facebook page
- Researched and presented competitor analysis on marketing strategies of 100 other translation agencies in Easytranslate's operating markets: DK, SE, NO, DE, FR, AT, CH, BE, NL, GB
- Wrote ads in French and English advertising language solutions in Google AdWords & Bing and job ads in Facebook
- Tested landing page performance by changing keywords for a more professional feel
- Optimised accounts for French speaking markets on Google Ads
Assistant Manager
Snaplytics
04.2017 - 09.2017
- Analysed survey data and extracting SQL data on customer data metric of platform usage
- Answered questions, helping customers get set up with brand analytics platform via intercom and via product demos
- Wrote several articles ranging from guides about Snapchat and Instagram Stories to building your own marketing team for story based content
- Facilitated dialogue between Snaplytics and potential new business partners to adopt the Snaplytics Platform as part of their brand development strategy
- Compiled first and second quarter reports that were subsequently published on company website
Risk & Billing Manager
Gate2Payments
10.2016 - 02.2017
- Handled merchant applications for low and high-risk merchants and helping facilitate the merchant onboarding process
- Applied KYC procedures for merchant applications before applying them to best suited acquiring bank
- Kept track of merchant application on-boarding flow through internalised CRM system
- Analysed and tracking commission reports, monitoring live merchant accounts and settlement reports
- Created a Service Level Agreement to assure applications were handled in a proper and timely manner
Communications Assistant
AW Media
01.2016 - 06.2016
- Optimised 30% of lead site content pages, increased the keyword product density, and improved landing pages, thus reducing the user bounce rate on content pages
- I was also selected as one of the 6 top performing interns who started in January to present ways to optimise the overall internship experience through methods designed to increase efficiency and motivation, which were subsequently implemented
- Wrote content on lead site for SEO optimisation, and linkbuilding projects for GreenMatch UK
- Performance reporting on page sessions, page views from Google Analytics data
External Communications Manager (Volunteer)
AIESEC UNIC
03.2014 - 10.2014
- Reviewing and distributing articles and newsletters to relevant receivers
- Reviewing and distributing promotional material online and/or offline
- Managing social media accounts: Facebook, Twitter
Due Diligence/Research Intern
Conservation International - Center Of Environmental Leadership In Business
06.2012 - 08.2012
- Provided research support on corporate partners and prospects in compliance with CI's Due Diligence & Corporate Account Review Process
- Researched the Banking Industry and focused on banks who are part of the Equator Principles
- Researched project planning, cost analysis, infrastructure spending on oil and gas and on mining companies
Education
Master of Science - Economics with specialisation in Finance
University Of Copenhagen
University Of Copenhagen 09.2013 - 09.2016
Bachelor of Arts - Double Major: Economics & International Studies, Minor: Mathematics
University Of Miami
Miami, Florida 08.2009 - 05.2013
Summer Program - Economics and Public Policy
Georgetown University
Washington D.C. 06.2012 - 08.2012
High School Diploma - International Baccalaureate Diploma, Billingual International Baccalureate Diploma
Institut Le Rosey
08.2004 - 05.2009
Skills
Search engine marketing
SEO/SEM strategies
Strategize SEO plans
Copywriting and editing
Communication and writing skills
Google Analytics understanding
Timeline
Data Analysis & Data Entry
Freelance/Volunteer
03.2022 - Current
Performance Consultant
Spinnaker Nordic
01.2021 - 05.2021
Head Of Digital Marketing
ViaBill
12.2019 - 12.2020
Digital Marketing Manager
Rokoko Electronics
04.2018 - 11.2019
Paid Media Intern
EasyTranslate
10.2017 - 01.2018
Assistant Manager
Snaplytics
04.2017 - 09.2017
Risk & Billing Manager
Gate2Payments
10.2016 - 02.2017
Communications Assistant
AW Media
01.2016 - 06.2016
External Communications Manager (Volunteer)
AIESEC UNIC
03.2014 - 10.2014
Master of Science - Economics with specialisation in Finance
University Of Copenhagen
09.2013 - 09.2016
Summer Program - Economics and Public Policy
Georgetown University
06.2012 - 08.2012
Due Diligence/Research Intern
Conservation International - Center Of Environmental Leadership In Business
06.2012 - 08.2012
Bachelor of Arts - Double Major: Economics & International Studies, Minor: Mathematics
University Of Miami
08.2009 - 05.2013
High School Diploma - International Baccalaureate Diploma, Billingual International Baccalureate Diploma
Institut Le Rosey
08.2004 - 05.2009
Freelance Digital Marketer
Freelance/Volunteer
2 2022 - Current
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