FELICIA MCFARLAIN
Sulphur
Summary
Experienced professional excelling in fast-paced environments with strong organizational skills. Engages confidently with individuals at all levels, demonstrating a detail-oriented and resourceful approach as a project manager. Proven track record includes roles as a Campaign Coordinator, Sales Assistant, Administrative Assistant and National Account Executive.
Overview
32
32
years of professional experience
1
1
Certification
Work History
Campaign Coordinator
Optimum Media
01.2022 - 07.2025
- Assist with preparing national linear and programmer proposals for impression-based advertising
- Send proposal requests for out of platform spot buys to our partner, prepare markup and send plans to the Account Executives
- Upload post logs daily
- Enter manual orders for Optimum East/West in TIM
- Pull pacing reports weekly
- Work with the commercial insertion team to have creative distributed accordingly
- Keep up with traffic instructions to ensure correct spots air
- Update the pipeline and order and confirmation spreadsheets as needed
- Use Salesforce to update Account Executives and Customer Success teams on status of proposals that are prepared.
Office Manager
Healthy Image Marketing
05.2020 - 12.2021
- Manage all aspects of the office.
- Responsible for Monthly Invoicing, all Accounts Receivables and Payables for Healthy Image, Thrive and Fence News Companies.
- Prepares Quarter reports – Profit & Loss and AR Aging.
- Works Collections as necessary.
- Facilitates office to stay in compliance with all city and state requirements.
Account Specialist / Advertising Sales Assistant
A4 Media
09.2011 - 05.2020
- Support Account Executives in the sales process, from prospecting to closing and client servicing, utilizing: AdSails, Linx, Eclipse, Aspera, Showseeker other sales resource tools.
- Assist Account Executives with proposals that are sent to clients and communicate with clients as needed to make proposal revisions and/or answer any questions.
- Enter and maintain spot orders in Strata / TIM, process revisions, fixed programming and make goods, compare Traffic confirmations to client’s original order instructions.
- Support Account Executives on advanced digital advertising orders.
- Update AdSails or Salesforce Opportunities, submit Requests, build proposals, maintain pitched pending and provide information for Account Executive’s and Sales Managers as requested.
- Work with Traffic department when making revisions, rescheduling missed spots, submitting ad copy, scheduling high profile fixed programming and inventory gridding.
- Monitor Aspera site uploads, review order details, verify naming conventions, notify the Account Executives when client orders are received and prepare ad copy instructions for Traffic.
- Assist Account Executives with client credit card payments, check processing, logging and forwarding checks to lock box according to office and AWS Credit & Collection Policy.
- Assist Account Executives by sending client airtimes and invoicing reprints as requested.
- Answer office phones, take and distribute messages, communicate with clients and agencies, interact, correspond with clients on AE’s behalf as requested.
- Train new Account Executives and Sales Assistants on all aspects of order entry procedures and reporting processes
- Assist Account Executives with organizing their client files, maintain common office files, and perform general office duties: distributing mail, copying, filing and faxing.
- Create PowerPoint slides for sales packages, network programming, special events and promotions.
- Maintain Account Executives supply of media kits, market profiles, zone maps, network descriptions and programming information.
- Utilize sales resources: Ad Mall, Tapp, Tableau, and Showseeker to provide information and fulfill AE’s requests.
- Handle special projects and perform other duties as assigned by Sales Support Supervisor or Sales Managers.
- Participate in and successfully complete all assigned training and development courses within course assignment deadlines
- Received certification for Bullseye training
Assistant Property Manager
Tri-Star Management
09.2008 - 09.2011
- Assistant Property Manager for two properties including Sulphur Springs Apartments and Delta Crossing Homes.
- Assisting residents with work orders, complaints and payment issues. Prepared work orders, posted all rent payments and prepared weekly deposit.
- Assisted potential residents with application process.
- Prepared leases and reviewed with the new residents. Also responsible for preparing the monthly newsletter.
- Assisted the property manager with all aspects of the daily flow for the properties including assisting the residents with problems, paperwork, and rent payments.
- Prepared paperwork for the eviction process and went to court for eviction hearings.
- Sent out notices to the residents and provided support to the manager for quarterly inspections of the apartments.
- Managed the maintenance staff which included keeping them on schedule to handle work orders and preparing the apartments for new residents.
National Account Executive/Accounts Receivable/Administrative Assistant
American Press
01.1994 - 09.2008
- Maintain a large clientele of major national accounts.
- Oversee monthly advertising schedules, service the accounts and keep them up to date about upcoming events.
- Provide reports as needed to the customer.
- Support to legal advertising and preprint departments.
- Performed administrative duties for the Ad Director
- Assisted sales staff with phone calls.
- Responsible for scheduling all preprinted inserts which required organizational skills and accuracy.
- Accounts Receivable
- Investigate and solve billing issues
- Duties included balancing the cash drawer daily, balanced all payments, credits, and debits at the end of each month
- Payment postings from cash sheet and all lockbox payments from the bank.
- Assisted auditors once a year providing them with necessary documentation
Education
High School Diploma -
Westlake High School
Westlake, Louisiana 05.2001 -
Skills
- Data-driven problem solving
- Advanced skills in Microsoft Office applications
- Effective multitasking under pressure
- Detail-oriented editing expertise
- Campaign support
- Proficient in organization techniques
- Detail-oriented data processing
- Experience with Salesforce
Certification
Bullseye Certified
Awards
2015 President’s Club Winner
President's Club Winner - 2015
Recognized for outstanding sales assistance in 2015 with the President's Club award, which was earned through a peer-nominated and Account Executive-voted selection process.
Timeline
Campaign Coordinator
Optimum Media
01.2022 - 07.2025
Office Manager
Healthy Image Marketing
05.2020 - 12.2021
Account Specialist / Advertising Sales Assistant
A4 Media
09.2011 - 05.2020
Assistant Property Manager
Tri-Star Management
09.2008 - 09.2011
High School Diploma -
Westlake High School
05.2001 -
National Account Executive/Accounts Receivable/Administrative Assistant
American Press
01.1994 - 09.2008
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