Summary
Overview
Work History
Education
Skills
Certification
Awards
President's Club Winner - 2015
Timeline
Generic

FELICIA MCFARLAIN

Sulphur

Summary

Experienced professional excelling in fast-paced environments with strong organizational skills. Engages confidently with individuals at all levels, demonstrating a detail-oriented and resourceful approach as a project manager. Proven track record includes roles as a Campaign Coordinator, Sales Assistant, Administrative Assistant and National Account Executive.

Overview

32
32
years of professional experience
1
1
Certification

Work History

Campaign Coordinator

Optimum Media
01.2022 - 07.2025
  • Assist with preparing national linear and programmer proposals for impression-based advertising
  • Send proposal requests for out of platform spot buys to our partner, prepare markup and send plans to the Account Executives
  • Upload post logs daily
  • Enter manual orders for Optimum East/West in TIM
  • Pull pacing reports weekly
  • Work with the commercial insertion team to have creative distributed accordingly
  • Keep up with traffic instructions to ensure correct spots air
  • Update the pipeline and order and confirmation spreadsheets as needed
  • Use Salesforce to update Account Executives and Customer Success teams on status of proposals that are prepared.

Office Manager

Healthy Image Marketing
05.2020 - 12.2021
  • Manage all aspects of the office.
  • Responsible for Monthly Invoicing, all Accounts Receivables and Payables for Healthy Image, Thrive and Fence News Companies.
  • Prepares Quarter reports – Profit & Loss and AR Aging.
  • Works Collections as necessary.
  • Facilitates office to stay in compliance with all city and state requirements.

Account Specialist / Advertising Sales Assistant

A4 Media
09.2011 - 05.2020
  • Support Account Executives in the sales process, from prospecting to closing and client servicing, utilizing: AdSails, Linx, Eclipse, Aspera, Showseeker other sales resource tools.
  • Assist Account Executives with proposals that are sent to clients and communicate with clients as needed to make proposal revisions and/or answer any questions.
  • Enter and maintain spot orders in Strata / TIM, process revisions, fixed programming and make goods, compare Traffic confirmations to client’s original order instructions.
  • Support Account Executives on advanced digital advertising orders.
  • Update AdSails or Salesforce Opportunities, submit Requests, build proposals, maintain pitched pending and provide information for Account Executive’s and Sales Managers as requested.
  • Work with Traffic department when making revisions, rescheduling missed spots, submitting ad copy, scheduling high profile fixed programming and inventory gridding.
  • Monitor Aspera site uploads, review order details, verify naming conventions, notify the Account Executives when client orders are received and prepare ad copy instructions for Traffic.
  • Assist Account Executives with client credit card payments, check processing, logging and forwarding checks to lock box according to office and AWS Credit & Collection Policy.
  • Assist Account Executives by sending client airtimes and invoicing reprints as requested.
  • Answer office phones, take and distribute messages, communicate with clients and agencies, interact, correspond with clients on AE’s behalf as requested.
  • Train new Account Executives and Sales Assistants on all aspects of order entry procedures and reporting processes
  • Assist Account Executives with organizing their client files, maintain common office files, and perform general office duties: distributing mail, copying, filing and faxing.
  • Create PowerPoint slides for sales packages, network programming, special events and promotions.
  • Maintain Account Executives supply of media kits, market profiles, zone maps, network descriptions and programming information.
  • Utilize sales resources: Ad Mall, Tapp, Tableau, and Showseeker to provide information and fulfill AE’s requests.
  • Handle special projects and perform other duties as assigned by Sales Support Supervisor or Sales Managers.
  • Participate in and successfully complete all assigned training and development courses within course assignment deadlines
  • Received certification for Bullseye training

Assistant Property Manager

Tri-Star Management
09.2008 - 09.2011
  • Assistant Property Manager for two properties including Sulphur Springs Apartments and Delta Crossing Homes.
  • Assisting residents with work orders, complaints and payment issues. Prepared work orders, posted all rent payments and prepared weekly deposit.
  • Assisted potential residents with application process.
  • Prepared leases and reviewed with the new residents. Also responsible for preparing the monthly newsletter.
  • Assisted the property manager with all aspects of the daily flow for the properties including assisting the residents with problems, paperwork, and rent payments.
  • Prepared paperwork for the eviction process and went to court for eviction hearings.
  • Sent out notices to the residents and provided support to the manager for quarterly inspections of the apartments.
  • Managed the maintenance staff which included keeping them on schedule to handle work orders and preparing the apartments for new residents.

National Account Executive/Accounts Receivable/Administrative Assistant

American Press
01.1994 - 09.2008
  • Maintain a large clientele of major national accounts.
  • Oversee monthly advertising schedules, service the accounts and keep them up to date about upcoming events.
  • Provide reports as needed to the customer.
  • Support to legal advertising and preprint departments.
  • Performed administrative duties for the Ad Director
  • Assisted sales staff with phone calls.
  • Responsible for scheduling all preprinted inserts which required organizational skills and accuracy.
  • Accounts Receivable
  • Investigate and solve billing issues
  • Duties included balancing the cash drawer daily, balanced all payments, credits, and debits at the end of each month
  • Payment postings from cash sheet and all lockbox payments from the bank.
  • Assisted auditors once a year providing them with necessary documentation

Education

High School Diploma -

Westlake High School
Westlake, Louisiana
05.2001 -

Skills

  • Data-driven problem solving
  • Advanced skills in Microsoft Office applications
  • Effective multitasking under pressure
  • Detail-oriented editing expertise
  • Campaign support
  • Proficient in organization techniques
  • Detail-oriented data processing
  • Experience with Salesforce

Certification

Bullseye Certified

Awards

2015 President’s Club Winner

President's Club Winner - 2015

Recognized for outstanding sales assistance in 2015 with the President's Club award, which was earned through a peer-nominated and Account Executive-voted selection process.

Timeline

Campaign Coordinator

Optimum Media
01.2022 - 07.2025

Office Manager

Healthy Image Marketing
05.2020 - 12.2021

Account Specialist / Advertising Sales Assistant

A4 Media
09.2011 - 05.2020

Assistant Property Manager

Tri-Star Management
09.2008 - 09.2011

High School Diploma -

Westlake High School
05.2001 -

National Account Executive/Accounts Receivable/Administrative Assistant

American Press
01.1994 - 09.2008

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FELICIA MCFARLAIN