Heather Lawson
Monroe
Summary
Experienced with designing and executing compelling visual displays that attract and retain customers. Utilizes extensive knowledge of brand standards and retail trends to create cohesive and impactful presentations. Track record of collaborating with team members to meet and exceed merchandising goals.
Overview
15
15
years of professional experience
Work History
Visual Merchandiser
Winston Retail
08.2024 - Current
- Trained team members on visual merchandising standards to ensure consistency across the store.
- Collaborated with sales team to align merchandising strategies with current marketing campaigns.
- Worked with store managers to implement new displays, promotions and store layout changes.
- Managed mannequin styling, ensuring alignment with current fashion trends and company branding guidelines.
- Enhanced shopper engagement by creating interactive displays that encouraged product exploration.
General Manager
Old Navy
03.2024 - 07.2024
- Analyzed competitive landscape for informed decision-making in product development.
- Streamlined operational processes by implementing best practices.
- Coordinated cross-functional teams to enhance workflow efficiency.
- Fostered a culture of accountability for improved team cohesion and morale.
- Reviewed financial reports to identify trends for strategic adjustments.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Managed budget implementations, employee reviews, networking, schedules, and visuals.
Hardlines Manager
Academy Sports + Outdoors
01.2021 - 03.2024
- Managed daily operations within the hardlines division, overseeing staff scheduling, training, and performance evaluations.
- Enforced safety protocols within the hardlines department to ensure compliance with company policies and regulatory requirements.
- Ensured all firearm documents were audited and filed to meet ATF and Firearm Compliance guidelines.
- Supported overall company initiatives by participating actively in store-wide initiatives and events.
Prestige Manager
Ulta Beauty Inc.
02.2018 - 11.2020
- Developed and implemented targeted promotional campaigns for key products, driving increased sales and brand awareness.
- Cultivated a loyal customer base through personalized consultations that emphasized attentive listening skills and expert product recommendations tailored to individual needs.
- Managed inventory levels effectively, ensuring optimal stock availability while minimizing excess or obsolete items.
- Analyzed store performance metrics regularly to identify areas for improvement and implement necessary adjustments to meet goals.
Store Manager
Gymboree
10.2016 - 06.2017
- Motivated staff to achieve store goals for enhanced sales productivity.
- Established a welcoming atmosphere to encourage repeat business.
- Analyzed sales data for strategic planning and resource allocation.
- Resolved customer complaints for improved store reputation and loyalty.
Sales Lead/ Eva Specialist
New York & Company
09.2015 - 10.2016
- Trained, coached, and mentored new sales associates for maximum performance.
- Provided ongoing coaching to team members, fostering a supportive environment that encouraged professional growth and skill development.
- Used POS system to process sales, returns, online orders, and gift card activations.
- Organized store merchandise racks and displays to promote and maintain visually appealing environments.
- Up-sold and cross-sold products effectively, driving sales and increasing revenue.
Store Manager
Bath & Body Works
05.2012 - 07.2015
- Established a welcoming atmosphere to encourage repeat business.
- Analyzed sales data for strategic planning and resource allocation.
- Motivated staff to achieve store goals for enhanced sales productivity.
- Analyzed sales trends to flex store coverage to meet the needs of the business.
- Resolved customer complaints for improved store reputation and loyalty.
Brand Manager
Bath & Body Works
08.2010 - 05.2012
- Analyzed customer feedback for actionable insights that shaped brand messaging and product development.
- Implemented brand initiatives with a focus on product spotlight to ensure successful product launches.
- Lead visual team to bring brand vision to life and providing crucial feedback on customer perception.
Education
No Degree - General Studies
University of Louisiana At Monroe
Monroe, LA08-2010
High School Diploma -
Baskin High School
Baskin, LA05-1996
Skills
- Product knowledge
- Visual merchandising
- Customer service
- Creative vision
- Brand marketing
- Customer experience
- Business analysis
- Recruiting
- Scheduling
- Administrative support
- Strategic Planning
- Operations Management
Accomplishments
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Supervised team of 47 staff members.
- Created a formula to calculate opportunity volume by a variety of KPI.
- Won a trip to New York for ranking top 10 in a company wide product launch.
Timeline
Visual Merchandiser
Winston Retail
08.2024 - Current
General Manager
Old Navy
03.2024 - 07.2024
Hardlines Manager
Academy Sports + Outdoors
01.2021 - 03.2024
Prestige Manager
Ulta Beauty Inc.
02.2018 - 11.2020
Store Manager
Gymboree
10.2016 - 06.2017
Sales Lead/ Eva Specialist
New York & Company
09.2015 - 10.2016
Store Manager
Bath & Body Works
05.2012 - 07.2015
Brand Manager
Bath & Body Works
08.2010 - 05.2012
No Degree - General Studies
University of Louisiana At Monroe
High School Diploma -
Baskin High School
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