HENRY ESTRADA
Baton Rouge,LA
Summary
Diligent Sales Manager with proven track record of leading sales teams to exceed targets across multiple districts. Successfully managed and optimized sales strategies to drive revenue growth. Demonstrated leadership and strategic planning skills in high-pressure environments.
Overview
19
19
years of professional experience
Work History
Sr District Sales Manager
American Honda Motor Co
Baton Rouge, LA
09.2024 - Current
- Led sales strategy development to increase market share and enhance customer engagement.
- Mentored and trained district sales teams, fostering a culture of high performance and accountability.
- Analyzed sales data to identify trends, drive strategic decisions, advertising, and optimize product offerings.
- Managed budget allocation for marketing initiatives, maximizing ROI across multiple campaigns.
- Established strong relationships with Honda dealers to support business growth and customer satisfaction.
- Implemented training programs focused on best practices in sales techniques and customer interactions with sales staff.
- Evaluated competitive landscape, adjusting strategies to maintain industry leadership and responsiveness to market changes.
- Streamlined internal processes to improve efficiency, enabling the sales team to focus on revenue-generating activities.
- Delivered engaging presentations at industry conferences and events, showcasing company products and services while building brand awareness.
- Facilitated regular communication between the sales team members and upper management, fostering a collaborative work environment focused on achieving results.
- Managed budget allocation for the district, ensuring cost-effective spending on marketing initiatives and resources that yielded positive ROI.
- Expanded market share through effective territory management and identification of growth opportunities.
- Maximized sales performance by cultivating performance-oriented culture with well-structured individual and team targets.
- Grew YOY sales 20% by consistently meeting and exceeding sales objectives.
- Worked diligently with dealers and management teams to forge lasting relationships and assist in solving unique business problems.
- Collaborated with cross-functional teams to launch new products, ensuring alignment with market needs.
Account Manager
GM Financial
Baton Rouge, LA
09.2021 - Current
- Created comprehensive reports on account performance and presented them to senior management.
- Developed strategies to increase revenue from existing accounts.
- Managed multiple accounts simultaneously while meeting deadlines.
- Prepared monthly financial statements for each account.
- Developed and maintained relationships with key accounts to ensure customer satisfaction.
- Ensured compliance with industry regulations when dealing with clients.
- Provided technical support to customers when needed.
- Participated in brainstorming sessions to develop new ideas for business development initiatives.
- Presented product features and advantages to potential customers during sales meetings.
- Resolved customer complaints in a timely manner.
- Developed successful customer relationships to boost sales opportunities.
Account Development Specialist –GM Protection Products
GP Strategies Corporation
02.2018 - 08.2021
- Train dealership F&I personnel on GM Interview/Menu Presentation also train using all GM Protection Products on coverages and knowledge
- Train using GM Protection product pricing online and all related online links.
- Train service departments to sell GM service contracts in the service drive and implement proven process.
GM CPO Process Training Manager-Cadillac Division
GP Strategies Corporation
02.2013 - 02.2018
- Implement the Cadillac CPO process and perform training for Cadillac dealers' sales management, service, and sales staff so they can manage their CPO department and maintain processes to pass two yearly CPO audits.
- Meet sales objectives and growth by signing new stores to the Cadillac CPO program
- Ensure dealership is completely confident with the Cadillac CPO process and GM CPO program with total buy in atmosphere at the dealership from the top down.
Finance Director
Lewisville Mitsubishi
04.2010 - 01.2013
- Manage and train a team of Internet salespeople; work and close all deals
- Prepared each deal for finance completion.
Finance Director
Manual Dodge of Richardson
12.2007 - 02.2010
- Manage the F&I department and four producers
- Mentor and train the staff to keep them in compliance and up to date with legal regulations
- Maximize each deal for back-end profit.
Education
Some College (No Degree) - General Studies
Eastfield College
Mesquite, TXHigh School Diploma -
Thomas Jefferson High School
Dallas, TX05-1979
Skills
- Lead Development
- Vendor Relations
- Sales Development
- Business Development
- Territory Management
- Account Management
- Team Training
- Report Writing
- Compliance requirements
- Sales strategy execution
- Key account growth
- Sales presentations
- Sales planning
- Sales training
- Hiring oversight
- Performance tracking
- Competitive analysis
- Business forecasting
- Contract negotiations
- District growth management
- Goals and performance
- Relationship building and management
Education and Training
other,other
Timeline
Sr District Sales Manager
American Honda Motor Co
09.2024 - Current
Account Manager
GM Financial
09.2021 - Current
Account Development Specialist –GM Protection Products
GP Strategies Corporation
02.2018 - 08.2021
GM CPO Process Training Manager-Cadillac Division
GP Strategies Corporation
02.2013 - 02.2018
Finance Director
Lewisville Mitsubishi
04.2010 - 01.2013
Finance Director
Manual Dodge of Richardson
12.2007 - 02.2010
High School Diploma -
Thomas Jefferson High School
Some College (No Degree) - General Studies
Eastfield College