HOLLY EDWARDS
Baton Rouge
Summary
Results-driven Executive Business Development Manager with 20 years of expertise and a proven track record in multi-site sales, operations, and strategic development. Leverages a robust network of investor relationships most recently within medical aesthetics, dermatology, plastic surgery, and medspa sectors. Skilled in uniting decision makers, fostering collaboration, and implementing actionable strategies.
Overview
20
20
years of professional experience
Work History
Executive Business Development Manager
Allergan Aesthetics
Baton Rouge
01.2023 - Current
- Promotion to Executive BDM in recognition of outstanding leadership, strategic accounts and territories.
- Recognized as a Top Sales Performer by Volume for both Botox Cosmetic and Juvederm across 2023, 2024, 2025, demonstrating sustained excellence in sales performance, client relationship management and market growth.
- Collaborated with industry leaders on Botox Cosmetic and Allergan Partner Privileges Advisory Boards, delivering strategic insights and market feedback to drive adoption and efficiency.
- Achieved Presidents Club recognition in 2024 for exceptional sales performance. and leadership, contributing to organizational growth.
Senior Business Development Manager
Allergan Aesthetics
Baton Rouge
01.2021 - Current
- Exceeded sales growth targets. Continued to exceed annual quota growth in uncertain economic climate by +14.8%. Incremental dollar growth over 2021 and 2022 was $3.6M.
- Managed conflicting priorities in a rapid growth environment to exceed commercial targets and achieve top incremental sales growth, resulting in three consecutive leadership awards.
- Promotion to Senior BDM, President's Club, Collaboration Recognition, Champion Circle & Circle Winner Awards, Juvederm Jumpstart, Triple Crown Contest.
- Participated in national sales call showcasing best practices in portfolio collaboration, integrating contracting, competitive analyses, and strategic plans to address market seasonal trends for a top 25 account.
- Served on Allergan's Juvederm Advisory Board (2021 & 2022) and as field sales trainer for New Orleans region, providing feedback to support brand team and facilitate communication on corporate initiatives and onboarding best practices.
Business Development Manager II
Allergan Aesthetics
Baton Rouge
10.2018 - Current
- Accelerated Territory Growth and Increased Market Share of 30% in the first 6 months in the field. Exceeded sales growth targets of annual quota growth in prior to and during a global pandemic by +27.75%. Incremental dollar growth over 2019 and 2021 was $4.9M.
- Drove contract goals and increased product sales of Juvederm, Botox, Skinvive, and KYBELLA through collaboration with Allergan Practice Consultant and sales and marketing teams.
- President's Club, Spotlight & Purpose Pursuit Contest winner achieved with clear and strategic partnership among accounts for a strong focus on benefit of execution by utilizing Alle reporting & rebates, retention analysis, and account strategy.
- Received team Collaboration Award for timely execution of proposals across various portfolio projects, leveraging tools like AMI and delivering cross-functional consultative support to enhance competitive strategies.
- Owned monitoring and calculating thresholds to ensure deltas were purchased and a pull through plan was in place.
Supplier Portfolio Manager
Republic National Distributing Co
Baton Rouge
07.2014 - 09.2018
- Achieved the Circle of Champions Award for ranking in the top 30% YOY of the on-premise performance. Leveraged consultative selling techniques and marketing support dollars while utilizing relationships with the salesforce, which led to selection for RNDC's Emerging Leaders and Woman in Leadership Program.
- Increased product adoption and portfolio sales revenue by providing educational courses to service industry members, organizing innovative SIN brand-building brand advocacy at the local and national level, and global events such as cocktail competitions and Tales of the Cocktail.
- Advanced and secured incremental case sales in collaboration with the sales force in the Louisiana market, secured new business partnerships, and nurtured needs of existing accounts in the on-premise segment.
Radio Sales Account Executive
Guaranty Broadcasting
Baton Rouge
05.2013 - 06.2014
- Achieved second highest new business sales in Q1 and Q2 by implementing effective sales strategies.
- Continuously met and exceeded sales goals ending the first half of the year at 108%
- Proactively identified new business opportunities through cold calling, networking, marketing, referrals and prospecting.
- Developed budgets and timelines for clients, ensuring projects met financial and scheduling expectations.
- Created inventive custom-tailored marketing schedules to effectively accomplish the objective of the customer.
Southwest Representative-Woman’s Division
Affliction Clothing
Baton Rouge
02.2012 - 04.2013
- - Effectively managed the apparel business throughout Mississippi, Louisiana, Arkansas, Oklahoma, Texas and New Mexico
- Exceeded the annual goal and increased sales in territory by 90% from 2011
- 70% of my sales in 2012 were derived from new accounts I personally established
- Earned awards for excellence in sales performance, including awards for most new accounts opened in 2012
- Maintained Successful sales through different creatively business channels even in a saturated socioeconomically diverse market
- Apply product, industry and market knowledge to make professional recommendations to both company and customers alike
- Trusted by many accounts to compile future buys based on my extensively knowledge of their store(s), order history and previous sell through
- Attended all major and regional tradeshows six times a year
Owner/Creative Director
Couture Cakes
Baton Rouge
01.2006 - 01.2012
- Demonstrated adaptability and entrepreneurial work ethic, thriving in both individual and team environments, while maintaining strong organizational skills and attention to detail.
- Drove month-over-month and year-over-year revenue growth and brand recognition via multimedia and event campaigns, including articles, ads in local magazines, Bridal shows and Baton Rouge Parents Magazine anniversary galas.
- Prioritized client satisfaction and delivered reliable customer service to enhance client relationships.
- Managed administrative duties including consultations, tax preparation, and licensing to ensure smooth operational processes.
Education
Bachelor of Fine Arts (BFA) - Printmaking in Textile Design
Louisiana State University (LSU)
Baton Rouge, LASkills
- Business Development
- Sales
- Marketing
- Partnership development
- Contract Negotiation
- Product/ Indication Launch
- Sales Coaching
- Analytical thinking
- Communication
- Relationship management
- Conflict resolution
- Product Science & Education
Professional Development
Foundations, Discovery Insights Certification, Advanced Business Development, Residency Training, Emerging Leadership Development Program, Leadership is a Choice, Future Managers I & II, MS Office - Word, Excel, PowerPoint, SharePoint, Teams, Outlook, Google Suite, CRM Salesforce, Engage, Ignite, MOXIE, MADI, Mobile Locker
Timeline
Executive Business Development Manager
Allergan Aesthetics
01.2023 - Current
Senior Business Development Manager
Allergan Aesthetics
01.2021 - Current
Business Development Manager II
Allergan Aesthetics
10.2018 - Current
Supplier Portfolio Manager
Republic National Distributing Co
07.2014 - 09.2018
Radio Sales Account Executive
Guaranty Broadcasting
05.2013 - 06.2014
Southwest Representative-Woman’s Division
Affliction Clothing
02.2012 - 04.2013
Owner/Creative Director
Couture Cakes
01.2006 - 01.2012
Bachelor of Fine Arts (BFA) - Printmaking in Textile Design
Louisiana State University (LSU)