Jake Terry
Denham Springs,LA
Summary
Strategic communications leader with over 15 years of experience driving multi-channel content strategy, social media performance, and cross-campus collaboration in higher education and state government. Skilled in managing teams, mentoring staff, and leveraging data and analytics tools such as Brandwatch and Sprinklr to implement high-impact, insight-driven campaigns. Proven ability to align content initiatives with institutional priorities and deliver measurable results across diverse platforms.
Overview
15
15
years of professional experience
Work History
Deputy Communications Director
Louisiana Department of Children and Family Services
04.2025 - Current
- Lead a communications team of three public information officers to build internal communications strategy and web presence.
- Launched multi-channel campaigns to raise public awareness and support statewide foster caregiving recruitment.
- Coordinated media interview opportunities with department leadership and secured coverage for key awareness initiatives.
Director of Social Media
Louisiana State University (LSU)
01.2022 - 02.2025
- Oversaw university-wide digital strategy for LSU’s flagship social accounts, managing content across Facebook, Instagram, TikTok, and more.
- Collaborated with over 100 campus communicators to unify messaging and maximize strategic impact.
- Supervised a team of staff, graduate assistant and undergraduate students in the creation of engaging content.
- Leveraged Brandwatch and Sprinklr to segment audiences, evaluate performance, and refine campaign strategy. Achieved a 74.4% year-over-year increase in social media impressions (55 million in 2024).
Freelance Writer
MatchPoint Connection
12.2021 - 01.2023
- Wrote press releases and editorial content supporting NIL brand alignment.
- Worked with marketing teams to develop engaging copy that resonated with targeted audiences and supported broader digital strategies.
Senior Social Media Strategist
LSU Communications & University Relations
01.2018 - 01.2022
- Led digital campaign development and content strategy, contributing to LSU's national #1 TikTok university ranking.
- Used Sprinklr and other analytics tools to optimize social performance and audience engagement.
- Enhanced brand visibility by creating and executing comprehensive social media strategies.
Social Media Coordinator
LSU Communications & University Relations
07.2016 - 01.2018
- Produced daily content and managed social platforms aligned with university branding.
- Monitored campaign analytics to shape future content strategies and increase impact.
- Supported large-scale promotions for university initiatives and campus-wide events.
Associate Sports Information Director
LSU Athletic Communications
07.2010 - 07.2016
- Managed digital strategy and public relations for athletics teams.
- Wrote press materials and feature content while leading a team of student assistants.
- Played a key role in shaping the social voice of LSU Football and Gymnastics programs during a period of digital growth.
- Enhanced media coverage by building strong relationships with local and national sports journalists.
Education
Master of Science - Kinesiology (Sport Management)
Louisiana State University
Baton Rouge, LA01.2010
Bachelor of Arts - Mass Communication (Broadcast Journalism)
Louisiana State University
Baton Rouge, LA01.2008
Skills
- Multi-Channel Campaign Strategy
- Content Creation
- Social Media Management
- Data Analytics
- Campus Collaboration
- Team Leadership
- Project Management
- Adobe InDesign
- Sprinklr
- Meltwater
- Brandwatch
- Internal Communications
- Crisis Response
- Copywriting
- Written and verbal communication
- Problem-solving skills
Timeline
Deputy Communications Director
Louisiana Department of Children and Family Services
04.2025 - Current
Director of Social Media
Louisiana State University (LSU)
01.2022 - 02.2025
Freelance Writer
MatchPoint Connection
12.2021 - 01.2023
Senior Social Media Strategist
LSU Communications & University Relations
01.2018 - 01.2022
Social Media Coordinator
LSU Communications & University Relations
07.2016 - 01.2018
Associate Sports Information Director
LSU Athletic Communications
07.2010 - 07.2016
Bachelor of Arts - Mass Communication (Broadcast Journalism)
Louisiana State University
Master of Science - Kinesiology (Sport Management)
Louisiana State University
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