John Sterling

Sales Supervisor

Coca-Cola UNITED

12.2002 - 04.2022

Supervised daily sales operations, ensuring team adherence to company policies and procedures.
Trained and mentored new sales staff, enhancing product knowledge and customer service skills.
Monitored inventory levels, coordinating with logistics to optimize stock availability and distribution efficiency.
Developed and implemented strategic sales initiatives, driving increased market penetration and brand loyalty.
Collaborated with marketing teams to execute promotional campaigns, boosting product visibility and customer engagement.
Generated detailed reports highlighting team achievements as well as areas requiring further attention or improvement efforts.
Conducted detailed market analysis to identify and target untapped customer segments.
Spearheaded mentorship program, pairing experienced sales staff with new employees to accelerate onboarding.
Streamlined sales reporting process, making it easier for management to track progress and identify areas for improvement.
Facilitated cross-departmental collaboration to ensure cohesive sales and marketing strategies.
Optimized sales routes and territories for maximum efficiency and coverage, using detailed analytics and mapping tools.
Enhanced team's sales performance by leading weekly strategy meetings.
Negotiated advantageous contracts with suppliers, reducing costs and improving profit margins.
Achieved top regional sales supervisor award, recognizing leadership in sales strategy and team development.
Enhanced customer loyalty by implementing rewards program tailored to high-value clients.
Developed robust training modules to elevate new hires' understanding of product lines and sales techniques.
Drove significant increase in cross-selling success by training staff on effective techniques and product knowledge.
Customized sales pitches and materials for different market segments, improving relevance and response rates.