Joseph Doyle
Covington
Summary
Results-driven digital marketing leader with over 10 years of experience developing online strategies, managing teams, and optimizing user experiences. Adept in executing multi-channel campaigns, web development using Next.js, analytics utilizing Google Analytics and Adobe Analytics, and creative tools such as Adobe Suite. Demonstrated success in growing SwimmingPool.com traffic by approximately 40%, NPTpool.com by around 30%, and increasing email open rates by 10%. Prepared to elevate the brand and enhance customer engagement through strategic leadership and technical excellence as the Director of Digital Marketing at Latham Pools.
Overview
11
11
years of professional experience
Work History
Communication Specialist
Mississippi Power
04.2024 - Current
- Design assets with Adobe Illustrator, Photoshop, and InDesign; manage website via Adobe Experience Manager, Target, and Analytics
- Gathered information on customer opinions and adjusted plans to capitalize on collected data.
- Spearheaded email marketing campaigns that drove substantial traffic to the website while maintaining low bounce rates.
- Increased open rates with engaging subject lines and personalized content tailored to target audiences.
- Leveraged automation tools to schedule campaigns, and maintain consistency in communication frequency across various platforms (web, billboards, magazines, email).
- Optimized web pages by implementing responsive design techniques, improving accessibility across devices.
- Evaluated website analytics data to identify areas of improvement within user interface designs for better user engagement rates.
- Designed compelling visuals for various omni-channel marketing campaigns, resulting in increased customer engagement.
Digital Program Manager
POOLCORP
11.2019 - 03.2024
- Integrated headless CMS (Contentful) and Google Tag Manager; tracked analytics with Google Analytics
- Designed Pool360 portal UX, enhancing customer marketing portal functionality
- Managed site deployments and version control with Microsoft Azure pipelines and GitHub.
- Facilitated effective collaboration within the web development team by implementing project management tools (Monday.com) and efficient communication channels, ultimately leading to increased productivity.
- Improved search engine rankings by implementing SEO best practices during website development stages.
- Evaluated emerging web technologies (CMS, CDP, CDN) and recommended strategic implementation plans for continuous improvement efforts.
Front End Web Developer
POOLCORP
11.2015 - 10.2019
- Built and maintainted SwimmingPool.com, NPTpool.com, HotTubs.com, and SCPpool.com using Next.js, Tailwind CSS, Bootstrap, and Google Analytics tracking via Tag Manager
- Contributed to UX design and web strategy for future growth
- Reduced load times by 20% optimizing images, code minification, and implementing caching techniques.
- Streamlined the development process through efficient use of version control systems like Git.
- Maintained an organized file structure while working on projects, making it easier for team members to locate and edit code and assets as needed.
- Improved website user experience by redesigning the interface and optimizing navigation.
- Maintained consistency in branding across multiple platforms by developing reusable UI components.
Graphic Designer
PEC Safety
01.2014 - 10.2015
- Developed creative design for print materials, brochures, banners, and signs.
- Supported marketing efforts with visually compelling assets, honing creative and technical skills
Education
Bachelor of Arts - Graphic Design
Southeastern Louisiana University
Hammond, LA05-2013
Skills
- Digital Marketing Strategy
- Pool Industry Expertise
- Team Leadership
- Multi-Channel Campaigns
- Front-end Development and Analytics
- Adobe Creative Suite
- Email Marketing
- UI and UX Design
- Headless CMS
- Microsoft Suite
- Digital brand development
- Search engine optimization
Accomplishments
- Grew email Unique Open Rate by 10% at Mississippi Power with Oracle Eloqua.
- Increased SwimmingPool.com traffic by ~40% and NPTpool.com by ~30% at POOLCORP.
- Built SwimmingPool.com, NPTpool.com, HotTubs.com, and SCPpool.com from scratch.
- Consolidated 64 POOLCORP websites, reducing costs and improving navigation.
- Optimized Pool360 portal UX, boosting retention and usage.
- Led integrated brand campaigns at Mississippi Power across digital and print.
Timeline
Communication Specialist
Mississippi Power
04.2024 - Current
Digital Program Manager
POOLCORP
11.2019 - 03.2024
Front End Web Developer
POOLCORP
11.2015 - 10.2019
Graphic Designer
PEC Safety
01.2014 - 10.2015
Bachelor of Arts - Graphic Design
Southeastern Louisiana University
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