Kathleen Randazzo
Metairie
Summary
Client-focused professional with 5+ years of experience supporting onboarding, implementation, training, and long-term adoption across technology, service-based, and wellness environments. Currently serving as a Marketing Automation Specialist at Ochsner Fitness Center, partnering cross-functionally with internal teams to design targeted campaigns, optimize outreach, and drive increased engagement and revenue. Previously founded and operated a Pilates studio, building long-term client relationships and delivering high-touch experiences at scale. Across roles, I bring a strong foundation in relationship management, change enablement, and value-driven communication—skills that directly translate to a Customer Success Manager role through proactive support, adoption guidance, and ongoing engagement.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Marketing Automation Specialist
Ochsner Fitness Center
04.2025 - Current
- Partner cross-functionally with departments across the fitness center to develop targeted marketing campaigns, social content, and email outreach that drive member engagement, program awareness, and revenue growth.
- Serve as a strategic advisor to internal stakeholders, identifying opportunities to optimize messaging, improve outreach, and better align campaigns with departmental goals.
- Led a significant increase in digital engagement and reach following role start, growing impressions from 302K to 1.35M and improving average engagement rate from 3.98% to 4.27%.
- Increased content output and consistency, scaling from 118 posts to 368 posts, while maintaining higher engagement quality across platforms.
- Drove meaningful audience growth, increasing total followers from 18,890 to 20,407 through improved content strategy and audience targeting.
- Strengthened community interaction and visibility by increasing shares (385 → 1,357) and reactions (3,286 → 7,848), indicating higher resonance and value of content.
- Collaborate closely with teams to translate complex programs and offerings into clear, accessible messaging, supporting member understanding and adoption.
- Continuously analyze performance data to refine strategy, adjust campaigns, and ensure outreach efforts deliver measurable impact.
Revenue Content Manager (SaaS)
Procore
01.2023 - 01.2025
- Managed end-to-end Customer Manager Software implementation and data migration for over 200 employees, ensuring a seamless transition with minimal disruption.
- Led scoping and discovery sessions with clients to understand requirements, and configured systems to align with their goals.
- Led implementation projects, onboarded stakeholders, and trained users to drive adoption and long-term success.
- Directed database implementation, ensuring operational success.
- Delivered customized training to ensure clients fully adopted the platform and followed best practices.
- Conducted continuous CMS training sessions for project managers, ensuring long-term success.
- Developed project plans and communicated updates regularly with stakeholders
- Partnered with Technical Support to address post-go-live configuration needs.
- Delivered training materials and customized resources for clients’ specific needs, improving user engagement, and platform utilization.
- Facilitated the onboarding process for CMS stakeholders.
- Collaborated closely with the IT and Engineering teams to improve system performance and prioritize enhancements.
- Evaluated revenue workflows, and implemented improvements to increase efficiency.
- Coordinated effective rollout alongside persistent evaluation for improvements.
- Executed implementation projects within deadlines, ensuring timely delivery through effective project management and stakeholder collaboration.
- Performed project analysis to identify areas for enhancement.
Revenue Enablement Specialists (SaaS)
Levelset
05.2021 - 12.2022
- Led and conducted data-driven sales training sessions, helping teams refine ideal customer profiles.
- Implemented a structured onboarding calendar that improved training attendance rates, fostering a collaborative environment for new hires and existing teams.
- Analyzed construction industry professionals to understand their unique workflows, challenges, and technology adoption needs.
- Developed and delivered training programs for internal teams, improving tool adoption and operational efficiency.
- Managed communications between sales, marketing, product, and leadership teams.
- Worked cross-functionally with Sales, Marketing, Product, and Customer Success to ensure teams had the tools and knowledge to succeed.
- Collaborated with marketing team to create and implement targeted webinars, leading to increased closed won deals.
- Gather feedback from sales teams to inform product development and marketing campaigns.
- Assisted sales teams with pre-sales activities, including product demonstrations, and proposal development.
- Track and analyze sales metrics, such as win rates, deal cycles, and pipeline health.
- Equipped sales personnel with structured strategies for data-driven outreach campaigns.
Owner
Thrive Studio
05.2019 - 04.2021
- Founded and operated a Pilates studio, owning client onboarding, engagement, and long-term relationship management from initial intake through ongoing progress.
- Evaluated client goals, experience levels, and challenges to develop personalized training plans, driving meaningful progress within the first five sessions.
- Delivered a high-volume, high-touch schedule, leading 2–3 private training sessions per day alongside 5 group classes daily with up to 7 clients per class, balancing individualized attention with group instruction.
- Guided clients through skill adoption and progression over time, reinforcing best practices and building confidence across both private and group settings.
- Managed ongoing client communication, scheduling, and follow-ups while prioritizing competing needs in a fast-paced environment.
- Designed and maintained a consistent, high-quality client experience that supported trust, satisfaction, and long-term retention.
- Utilized Mindbody software to manage scheduling, payments, and reporting, ensuring accurate tracking and operational efficiency.
- Adapted coaching and communication styles to support a diverse range of abilities, learning styles, and personalities, ensuring each client felt supported.
- Built strong rapport through empathy, clear communication, and proactive support, helping clients stay engaged and committed over time.
Sales Administrative Assistant
The Domain Companies
02.2017 - 05.2019
- Provided comprehensive support to the Sales Team by facilitating buyer attraction strategies, and assisting in the successful closure of sales for The Standard luxury condominium.
- Supported the sales team by managing contracts, tracking payments, and generating reports.
- Monitored sales reports meticulously to ensure all payments for hard contracts were received by specified deadlines.
Co-Owner
Entrusted Concierge
07.2015 - 12.2016
Education
Bachelor of Science - Marketing
Louisiana State University
Baton Rouge, LA05-2014
Skills
- Client onboarding, training, and enablement
- Relationship management and long-term engagement
- Stakeholder communication and cross-functional collaboration (Sales, Marketing, Product, Engineering)
- Adoption guidance and outcome-driven support
- SaaS implementation and system transitions
- Data migration and CRM/CMS management (Salesforce, HubSpot, Highspot)
- Project management: scope, discovery, delivery
- Risk identification and issue resolution
- Process improvement and workflow optimization
- Data-driven decision-making and performance analysis
- Clear, empathetic communication
- Strong attention to detail and problem-solving
Accomplishments
- Highspot Spark Impact Award (2023) – Recognized for building an enablement space that optimized Customer Success team performance.
Certification
- Google Ads Search Certified
- Google Ads - Measurement Certified
Timeline
Marketing Automation Specialist
Ochsner Fitness Center
04.2025 - Current
Revenue Content Manager (SaaS)
Procore
01.2023 - 01.2025
Revenue Enablement Specialists (SaaS)
Levelset
05.2021 - 12.2022
Owner
Thrive Studio
05.2019 - 04.2021
Sales Administrative Assistant
The Domain Companies
02.2017 - 05.2019
Co-Owner
Entrusted Concierge
07.2015 - 12.2016
Bachelor of Science - Marketing
Louisiana State University
Education and Training
other