Summary
Overview
Work History
Education
Skills
Timeline
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Kristyn Guzman

Kristyn Guzman

New Orleans

Summary

Highly creative Marketing Manager with a strong background in luxury brand marketing, public relations, and digital strategy. Adept at driving brand visibility and engagement through integrated campaigns, influencer partnerships, and strategic content creation. Proven success in increasing sales, optimizing customer loyalty, and executing high-impact marketing initiatives for global brands. Bilingual in Spanish and skilled in data-driven marketing, SEO, email marketing, and project management.

Overview

8
8
years of professional experience

Work History

Marketing Manager

Confidential Company
01.2021 - Current
  • Public Relations & Media Outreach: Spearheaded media relations efforts, writing press releases and securing placements in top-tier publications, significantly boosting brand visibility. Developed strong relationships with key media contacts to increase coverage in target outlets.
  • Social Media Strategy & Content Creation: Curated and created content for LinkedIn, Instagram, and Facebook, ensuring alignment with the brand’s global marketing strategy. Drove follower growth and engagement through creative campaigns and collaborations.
  • Email Marketing & Campaign Management: Led end-to-end execution of email marketing campaigns, from concept to segmentation and analysis, improving open rates and driving customer retention.
  • Paid Media & Advertising: Managed paid media campaigns (Google Ads, social media ads), optimizing for performance and ensuring alignment with broader marketing objectives, leading to measurable ROI.
  • SEO & Website Optimization: Led SEO efforts to drive organic traffic, improving the website’s visibility and search rankings through keyword optimization and content management.
  • Consumer Insights & Analytics: Designed consumer surveys and analyzed results to derive actionable insights, refining marketing strategies and campaigns for improved results.

Digital Marketing Specialist

Miami Design District
01.2019 - 01.2021
  • Luxury Brand Marketing: Managed digital marketing efforts for high-end brands such as Chanel, Prada, and Fendi, executing campaigns around new product launches and increasing sales through social media, email marketing, and strategic partnerships.
  • Influencer Marketing: Collaborated with key influencers to amplify product messaging and drive engagement during high-profile events like Art Basel and Design Miami. Focused on driving luxury brand awareness and sales through influencer partnerships.
  • Event Marketing & Launches: Coordinated product launches for major luxury brands in collaboration with Design Miami, utilizing influencer marketing and exclusive content to drive engagement.
  • Social Media Growth: Drove a 100K increase in Instagram followers for the district in 1.5 years by creating engaging content and leveraging the brand’s partnerships with influencers.
  • Customer Engagement & Loyalty: Led email marketing campaigns to nurture customer relationships, driving repeat visits and building customer loyalty through targeted promotions and content.
  • Cross-Functional Collaboration: Worked with the global agency to craft marketing strategies that attracted international customers, particularly from Brazil and Latin America, boosting foot traffic and international sales.

Marketing & PR Specialist

3AWW Marketing & Advertising Agency
01.2017 - 01.2019
  • Integrated Campaign Development: Designed and executed multi-channel marketing campaigns to increase brand awareness and engagement for clients. Focused on aligning campaigns with business goals and brand vision.
  • Public Relations & Content Strategy: Developed PR strategies, including press releases, media outreach, and thought leadership initiatives. Increased brand visibility and secured high-quality press coverage for clients.
  • Social Media Management: Managed and optimized social media content across multiple channels, improving engagement and community outreach.
  • Website & SEO: Conducted website audits and collaborated on SEO strategies to increase site traffic, improving organic search performance.

Education

Bachelor of Science - Digital Communications And Multimedia

University of Miami
Miami, FL
01-2015

Skills

  • Social Media Strategy & Content Creation
  • Influencer Marketing & Partnerships
  • Email Marketing & Consumer Engagement
  • Campaign Analytics & Reporting
  • Project Management
  • Bilingual in Spanish
  • Video Editing & Graphic Design (Adobe Premiere Pro, Final Cut Pro, Photoshop, Canva)

Timeline

Marketing Manager

Confidential Company
01.2021 - Current

Digital Marketing Specialist

Miami Design District
01.2019 - 01.2021

Marketing & PR Specialist

3AWW Marketing & Advertising Agency
01.2017 - 01.2019

Bachelor of Science - Digital Communications And Multimedia

University of Miami

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Kristyn Guzman