With more than 25 years working experience as hotelier for some well known chain Hotels & Resorts in Malaysia and Singapore, offering combination of strong organizational skills and aptitude for problem-solving, eager to learn and develop in managerial field.
Determined and experienced in mentoring and challenging team members to meet and exceed company goals.
Harbour Hotels and Resorts which consist of 900 rooms and 20 function rooms
To service and touch base with corporate client base in Kuala Lumpur and all Peninsula Malaysia
As a Senior Sales manager, I am responsible to develop and foster business through pro-active direct sales, marketing, telemarketing, direct mail, appointment calls and follow up inquiries
Also develops strategic action plans for hotels to drive measurable, incremental sales revenue
Under the direction of Assistant Director of Sales (Corporate) and also working closely with our local sales team (in Kota Kinabalu) to organize hotel site inspection, Entertainment clientele and executing every event from Kuala Lumpur Sales Office
And Responsibilities:
Responsible for Corporate Room Sales for the hotel
Clear understanding of the hotels business strategies then set goals and to determine action plans to meet those goals
Update action plans and financial objectives quarterly
Identify new markets and business opportunities and increase sales
Represent Hotels in various events and exhibition
Implements all sales action plans related to my market areas as outlined in the marketing plan
Able to supports hotels service and relationship strategy, driving customer loyalty by delivering service excellence throughout each customer experience
Work closely with Revenue Manager to ensure proposed rate negotiations meet the financial needs of the hotels
Develop strong relationships with on property front office team to ensure working in unity and always striving to achieve the same goals
Attending all Sales Meetings as necessary
Targeting key accounts potential for the company
Builds and strengthens relationships with existing and new customers to enable future bookings
Activities include sales calls, entertainment, FAM trips, trade shows, etc
Develops relationships within community to strengthen and expand customer base for sales opportunities
Manages and develops relationships with key internal and external stakeholders
Acquiring and developing new business accounts and preparing sales proposals for clients
Closely following up on all business leads within a 24hour response time line to clients
Prerequisites:
Proven success in a similar role and environment
Empathy towards your customers and colleagues
Pride and attention to detail
Polished personal presentation with Warm, confident and hospitable personality., Work closely with Direct of Sales
Had produce total of (2000 room nights vs target of 1500 room nights) in 3months with Est RM Holding major Oil & Gas companies account, Associations in Malaysia and MICE market
Had closed around 20 news corporate account for 3 months
Accountable for every Operational meeting in event DOS not around Made, handle and maintain good relationships with corporate client
Good coordination with others department ie Front Desk, Banquet, kitchen, Food & Beverages outlets and others department
Responsible for Group/ Events / conferences happening in KL Conventions Centre and to approach for spilled over rooms
Maintaining good working relationship and rapport with existing and new clients
Collaborates with field Banquet teams and other departments to ensure that customer's needs and goals are met at each event
Meet and Greet VIPs and conducting Pre and Post event meeting with clients/ event organizer Organizing event which require Halal certification
Conducting hotel site inspection/ show room and welcome cocktails for special group
Senior Sales Manager
Corus Hotel, Kuala Lumpur
07.2017 - 04.2019
Under the direction of the Director of Sales and within the limits of established policies and procedures, assists to oversee all aspect of the Sales Department in respect of commercial sector
Supervise directly, , Assistant Sales Manager, Sales, Ensure that customers' needs are satisfied and addresses problem that can be measured in terms of guest satisfaction
Responsible in handling customer complaints fairly and in professional manner
Maintains close working relationship with all departments to achieve overall Hotel Sales objective
Perform Human Resources functions to ensure that staff are trained and counseled to maintain performance standard
Assisting by giving input for preparation of the Annual Marketing Plan, Marketing Budgets and forecasts, adhering
Had closed major NGO/ Association group ie The Girls not Bride conference (June 2018), Huairou Commission for The World Urban Forum Conference (January 2018) and many more
Accountable for every Operational meeting in event DOS not around Made, handle and maintain good relationships with corporate client
Good coordination with others department ie Front Desk, Banquet, kitchen, Food & Beverages outlets and others department
Responsible for Group/ Events / conferences happening in KL Conventions Centre and to approach for spilled over rooms
Maintaining good working relationship and rapport with existing and new clients
Collaborates with field Banquet teams and other departments to ensure that customer's needs and goals are met at each event
Conducting forecast for long-term departmental budget and inter-departmental meeting
Meet and Greet VIPs and conducting Pre and Post event meeting with clients/ event organizer Organizing event which require Halal certification
Conducting hotel site inspection/ show room and welcome cocktails for special group
Senior Reservation Agent
Shangri-La Hotel
09.2012 - 06.2013
Excellence in OPMS skills, tele-conversation and LOTUS notes
Processing reservations sourced by mail, telephone, telex, cable, fax, sales office, other hotel departments, and travel agents
To understand and memorized type of rooms, location and layout
Knows the selling status, rates, and benefits of all packages plans
Knows the credit policy of the hotel and how to code each reservation
Excellence in upselling by offering the highest room category or next available package
To ensure all reports printed and prepared in order for management daily meeting
Teamwork with other departments to convey reservation information
Preparing letter of confirmation for agents and clients, processing cancellations and modifications for front desk information
Understands and well explained hotel's policy on guaranteed and no-shows reservation to client
Processes and monitoring advance deposits on reservations requirements
Generates room revenue and daily occupancy forecasts
Prepares expected arrival list for front office use and assisting in preregistration activities
Maintains a clean and neat appearance and work area at all times
Promotes goodwill by beings courteous, friendly, and helpful to guests, mangers, and fellow employees
Walk around with the client and ensuring that they secure whatever services they are in need of
To be aware of all front office procedures and assist with reception duties when required
Open and close the availability as and when required of hotel in all the GDS channels, IDS channels and on the hotel website.
Service Manager - Event Manager
Shangri-La Rasa Sentosa
03.2011 - 09.2012
Work closely with Direct of Event Management, Senior Event Manager and Two others Events manager
Managed and organizing Group conferences with rooms' accommodation, seminars, meetings, training, team-building, corporate dinners
Accountable for every logistical element of event, food and beverages, room set-ups, guest's transportation, audio visuals, entertainment, etc
Recognize opportunities and areas for the cost savings
Supervised over 100 - 150 events all organized by local (Singapore) and organizer from overseas Design and implement 150+ events / dinner with est rev $1.5 mil per year
Organizing and planning for indoor and outdoor event/ activities (including contingency event venues) Made, handle and maintain good relationships with the out sourced companies Event organizer/ planner
Good coordination with others department ie Front Desk, Banquet, kitchen, Food & Beverages outletsand others department.
Catering Sales Manager
Orchard Hotel
10.2010 - 03.2011
Managed, oversee and execute all weddings/ solemnization's and corporate event
Had confirmed and closed about 30 weddings/ solemnization's and corporate event (est Revenue $600k) Establish events policies and best practices with a focus on contracting, logistics, and execution
Draft and finalize wedding itinerary and schedule for client approval
Supervises all outsourced wedding planners/ event companies during setup / tear down event Making final arrangement with the chosen wedding site along with the wedding couple
Coordinate with vendors and suppliers to complete the wedding banquet, provide wedding attire choices, florists, and chauffeured limousine options, hotel arrangements if needed, event photographer and videographer, wedding theme and décor choices, and provide wedding attire options
Meet with the couple get their specific needs, objective and budget constraints and make a proper recommendation, involving the couple in all planning to gain their approval prior to moving forward
Stage manages the wedding event, ensuring that caterers, entertainers and other participants are on hand
Conduct rehearsals if required
Planning, decorating and participating in Wedding show
Supervise the activities of the Catering Sales coordinator Recognize opportunities and areas for the cost savings
Made, handle and maintain good relationships with the venue & logistics providers Participating in wedding roadshow (in hotel and outside venue) and exhibitions
Conducting site inspection and show room for wedding couples / corporate client
Event Manager
Shangri-La Hotel
01.2007 - 10.2010
Managed and organizing Group conferences with rooms' accommodation (GCA/ GCM/ MICE), seminars, meetings, training, team-building, corporate dinners and outside catering
Work closely with Rooms sales for Travel Agent, MICE market and PCO
Establish events policies and best practices with a focus on contracting, logistics, and execution
Develops a needs assessment and technology solutions for meeting and event management functions
Collaborates with field sales management and training to ensure that customer's needs and goals are met at each event
Supervised over 250 - 300 events all organized by local and organizer from overseas Organizing events/ conferences with 200+ room accommodations
Had closed approx
300+ events / dinner/ outside catering with est rev RM 3 – 4.8 mil per year
Directs governance on the utilization of outside agencies to ensure efficient spend
Supervises all outsourced event agencies and service providers to execute meeting and event goals
Negotiate, submit and manage contracts and purchase orders for over 300 events.
Event Executive
Shangri-La Hotel
04.2004 - 01.2007
Long-term event needs in consultation with clients/, Work with vendors to meet demand in a cost-effective manner
Maintaining good working relationship and rapport with existing and new clients
Collaborates with field sales management and training to ensure that customer's needs and goals are met at each event
Conducting inter-departmental meeting
Conducting Pre and Post event meeting with clients/ event organizer Meet and greet VIPs
Organizing event which require Halal certification
Conducting hotel site inspection/ show room and welcome cocktails for special group, long-term event needs in consultation with clients and working with vendors to meet demand in a cost-effective manner
Supervised the activities of the Assistant Event Manager and Event Executive
Accountable for every logistical element of event, food and beverages, room set-ups, audio visuals, entertainment, etc
Recognize opportunities and areas for the cost savings Discuss corporate rates for favored hotels
Maintaining good working relationships with existing and new corporate client Conducting inter-departmental meeting
Conducting Pre and Post event meeting with clients/ event organizer Meet and greet VIPs
Organizing event which require Halal certification
Conducting hotel site inspection/ show room and welcome cocktails for special group Conducting sales call to corporate client
Cross selling within properties (Shangri-La Hotels & Resorts).
Sales Co-ordinator
Traders Hotel
05.2002 - 04.2004
Under the general guidance and supervision of Director of Sales and Sales Managers
Report directly to Director of Sales
Assisting Director of Sales in monitoring the daily room's availability chart
Assisting Director of Sales in preparing report such as:
VIP's Arrivals/ In-house
Competitors Readerboard
SWOT analysis
Daily pick-up (Room nights) report
Sales summary report
Has given full responsibilities in handling no show report by Director of Sales
Responsible in preparing monthly Accounts Review reports for Sales Managers
Responsible in taking minutes for Accounts Managements Review meetings
Responsible in monitoring In-bound and Out-bound enquiries from intranet
Assisting 03 Sales Manager which in-charge of:
Local based companies, Government, Ministries accounts (Singapore market)
All Europe markets
Japanese market (both Corporate & Travel Agent)
Handles all incoming & outgoing correspondence of supervising Sales Managers
Responsible in preparing and filing all correspondence such as:
Proposals
Letter of Agreements/ Contract
Corporate Letters
E-mail blast/ promotional and general enquiries
Welcome and Thank you letters
Co-ordinate all activities related to the accounts of supervising Sales Managers, eg..
Participated in departmental activities such as Sales call (with accounts manager), Sales Blitz, Roadshow and organizing events for clients
Conducting site inspection, show room and business entertainment for client
Assisting Sales Manager in performs telemarketing
Room night production, Room revenue, Month-to-date production (for each sales manager)
Completed and future sales activities
Developed and monitoring new accounts
Updating new contact list for new accounts
Creating companies' profile in Sales & Catering systems
Responsible in creating group code and blocking function space
Maintains a high level of exposure for the hotel in major market areas through direct sales Solicitation, telephone, fax, e-mail, telex contacts written communication
Preparing sales kits for clients, to ensure a proper display of Hotel Brochures, tariffs and promotional pamphlets
Good co-ordination with other department such as, housekeeping, F&B dept and Front office department in preparing daily showroom
Attends all post-conference meetings, as required, arranged by department and assist in the preparation of post conference reports
Handling reservation for clients
Assisting Marketing Executive in preparing daily report (Daily room revenue)
Guest Services Officer
Traders Hotel
06.2000 - 05.2002
(GSM) to preparing monthly report
Assignment of rooms for VIP arriving guests
Provide personalize service to every VIP guests
Preparing welcome letter for VIP guests'
Coordinating with room service with regards of sending amenities to VIP rooms
Inspect arrival room, ensuring highest standards are maintained
Ensure amenities are placed in rooms prior to arrival
Attend to guest complains and ensuring that they are handled promptly and professionally
Provide express check in and check out services
Meet and greet VIP guests
Guest Services for the Traders Executive Lounge (VIPs)
Co-ordinates with Food & Beverage Department for daily Traders Club breakfast and Cocktail setup
Performs VIPs check-in and check-out at Traders Club Lounge
Performs personalized service for all Traders Club guests at the highest standards at all time
To ensure stock inventory are on par and responsible to requisite of food and drink items for Traders Club Lounge
Prepare reports – Daily Room Revenue, Room Nights Production and Month to date revenue.
Front Desk Supervisor
Assisting duty manager to ensure all rooms assign are according to guests' preference
Follow up any outstanding matter pertaining to guest billing instructions
Coordinating with room service with regards sending of amenities to VIP rooms
Excellent in cashiering
Details are as follows: -
Foreign currency exchange
Posting bills to guest folios
Transferring bills from one folio to another
Amending bills
Miscellaneous charges
Handles express check out
Good coordination and teamwork with concierge team in term of luggage collection/ storage, guests' transfers arrangement/ Receiving guests' parcels/ changing flight as per guest's request/ tour arrangement
Trains and re-train staff constantly (Guest Services Assistance)
Page 9 of
Front office assistant/ Intern
Shangri-La Rasa Ria Resorts
04.1999 - 06.2000
Handling FIT's guests' and group's registration and bill settlement
Follow up any outstanding matter pertaining to guest billing instructions
Coordinating with room service with regards sending of amenities to VIP rooms
Cashiering.
Ie
Foreign currency exchange
Posting bills to guest folios
Transferring bills from one folio to another
Amending bills
Miscellaneous charges
Handles express check out
Good coordination and teamwork with concierge team in term of luggage collection/ storage, guests' transfers arrangement/ Receiving guests' parcels/ changing flight as per guest's request/ tour arrangement
Good coordination with Guests Services Team for VIPs/ Golden Circle members/ big groups assignment
Knowledgeable in midnight shift duty
Knowledgeable in answering telephone calls in proper manner
Training in Kitchen department
Training in Housekeeping department Training in F&B department
Stay-at-home-mom
Mandarina Court
06.2013 - 04.2017
Stay at-home-mom, Stay home mom for two wonderful daughters (age 5yrs and 3yrs)
Patience in handling toddles and served with tender, loving and care
Responsible in household cleanliness including laundry, mopping, dusting, scrubbing bathrooms and picking up toys
Preparing healthy meal for the household (breakfast, lunch, snacks and dinner), planning weekly menus, shopping and stocking food inventory and ensuring sanitary kitchen condition
Planning and organizing theme birthday celebration, coordinating schedules with the families' members for holidays and year end vacations
Teaching my children's their first words, animals names, colors, shapes, eating manners, culinary skills and self-confidence and as they grow, I continue to enrich their learning by assisting them in their school work
Ability to remain calm and focused under extreme pressure and circumstances
Managed and help to minimized household cost and to control expenses
Responsible in scheduling for children's monthly/ yearly clinic appointment and sending child to school
Excellence in Multitasking in order to complete housework in timely manners
Taking care House and both children with limited assistance., for Corporate Meeting (GCM) and conventions & Exhibition (GCA)
Work Closely with Rooms sales for Travel Agent, MICE market and PCO
Preparing Proposal and Letter of agreement
Responsible in closing leads and collecting deposit Preparing rooming list
Preparing Banquet event order Handling Hotel site inspection
Organizing Outside catering function
Participation with Rooms Sales team for Road Show
Entertainment with client
Has been assigned to manage preferred corporate conference such as BP (M) Sdn Bhd, IBM Sdn Bhd, Siemens and other GCM accounts
Organizing a high-profile social dinner
Assisting Senior Event Manager in handling conference and conventions
Sales Manager
Sunway Velocity Hotel, Kuala Lumpur
05.2022 - Current
Handled customer relations issues, enabling quick resolution, and client satisfaction.
Increased sales revenue by developing and implementing effective sales strategies.
Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
Built long-lasting client relationships through excellent customer service and consistent followups.
Led a successful sales team by providing motivational coaching and performance-based incentives.
Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
Collaborated with marketing teams to create targeted promotional campaigns, driving customer engagement and sales growth.
Attended industry events and conventions to expand sales opportunities.
Enhanced team performance with comprehensive training sessions, focusing on product knowledge and sales techniques.
Built relationships with customers and community to establish long-term business growth.
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Managed accounts to retain existing relationships and grow share of business.
Achieved established KPI for company, departmental team and individual performance through teamwork and focus on customers for 2023 and 2024.
Education
Diploma - In-complete
Stamford College
01.1998 - 1999.04
Introduction to The Hospitality Industry - undefined
Stamford College
Front Office Procedures - undefined
Stamford College
Grade 3 (SPM) - Pass (PMR)
SMK Apin-Apin
01.1992 - 1996.01
Pass - undefined
SMJK Apin-Apin
01.1986 - 1991.01
Skills
Tele-sales skills
Accomplishments
Guests Delight Program
Staff Recognition for Online Mystery Shoppers/Bookers
Completion of Shangri-La's Training for Aggressive Revenue (STAR)
Perfect Attendance in Stay Clean MC program
Most Valuable Players (MVP) Inter Department Beach Volleyball
Personal Information
Age: 46
Expected Salary: RM8500
Ethnicity: Dusun
Citizenship: Malaysian
Date of Birth: 01/03/79
Gender: Female
Marital Status: Married
Religion: Christian (Roman Catholic)
Hobbies
- Reading
- Listen to music and catch movies
- Travelling
Timeline
Sales Manager
Sunway Velocity Hotel, Kuala Lumpur
05.2022 - Current
Senior Sales Manager
Sutera Harbour Resort, Kota Kinabalu
04.2019 - 01.2020
Senior Sales Manager
Corus Hotel, Kuala Lumpur
07.2017 - 04.2019
Stay-at-home-mom
Mandarina Court
06.2013 - 04.2017
Senior Reservation Agent
Shangri-La Hotel
09.2012 - 06.2013
Service Manager - Event Manager
Shangri-La Rasa Sentosa
03.2011 - 09.2012
Catering Sales Manager
Orchard Hotel
10.2010 - 03.2011
Event Manager
Shangri-La Hotel
01.2007 - 10.2010
Event Executive
Shangri-La Hotel
04.2004 - 01.2007
Sales Co-ordinator
Traders Hotel
05.2002 - 04.2004
Guest Services Officer
Traders Hotel
06.2000 - 05.2002
Front office assistant/ Intern
Shangri-La Rasa Ria Resorts
04.1999 - 06.2000
Diploma - In-complete
Stamford College
01.1998 - 1999.04
Grade 3 (SPM) - Pass (PMR)
SMK Apin-Apin
01.1992 - 1996.01
Pass - undefined
SMJK Apin-Apin
01.1986 - 1991.01
Front Desk Supervisor
Introduction to The Hospitality Industry - undefined
Stamford College
Front Office Procedures - undefined
Stamford College
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