LUKE ASHLEY
Madisonville,LA
Summary
Detail-oriented Sports Administration student specializing in Sport Commerce, with hands-on experience in public relations and event coordination at LSU Athletics. Skilled in crafting press releases, managing social media, and supporting NCAA and SEC events. Strong foundation in mass communication, marketing, and public speaking positions for impactful contributions to organizational growth.
Overview
7
7
years of professional experience
Work History
LSU Athletic Communications Student Assistant
LSU Athletics
Baton Rouge, LA
05.2023 - 07.2026
- Primary Sports Information Director (SID) for LSU Woman's Tennis; manage media relations and official social media accounts while writing press releases, feature stories, game recaps, and other content for LSUSports.net.
- Developed and executed social media strategy, publishing 3,828 organic posts that generated over 9.2M impressions and 199.7K engagements, contributing an estimated $225K in social media value since July 2024.
- Increased LSU Woman's Tennis Instagram audience by 53.6% (from 4,751 to 7,296 followers) through strategic content planning, game-day coverage, and digital storytelling.
- Contributed to LSU Woman's Tennis ranking 5th nationally in organic posts, 6th in organic impressions, and 9th in organic engagements among NCAA women's tennis programs.
- Coordinate interviews, track team statistics, and maintain NCAA and LSU statistical databases.
- Design game notes, media guides, record books, and player biographies while assisting with media operations across Football, Softball, Soccer, and Woman’s Tennis.
- Develop communication strategies and maintain professional relationships with coaches, student-athletes, and local and national media
- Tracked live statistics for LSU Football and LSU Soccer contests using NCAA Live Stats, ensuring accurate data distribution to ESPN, conference, and institutional statistical platforms.
Communications Assistant
LHSAA Football State Championships
New Orleans, LA
12.2025 - 12.2025
- Supported the Communications Director in media initiatives for LHSAA Football State Championships, enhancing overall event coverage.
- Distributed media credentials, facilitated post-game press conferences, and transcribed coach and player quotes for media distribution.
- Coordinated player interview requests and escorted teams to press conferences, ensuring smooth media interactions.
Scholarship & Cornerstone Chair
Acacia Fraternity, LSU Chapter
Baton Rouge, LA
11.2021 - 11.2023
- Oversaw fraternity academic initiatives, tracked member GPAs, managed scholarship records, and organized workshops to enhance academic and professional development.
- Led fraternity’s Cornerstone Program to foster professional networking and enhance community engagement.
- Led strategic planning initiatives to enhance chapter engagement and member retention.
- Facilitated communication between members, alumni, and university officials to promote collaboration.
- Organized fundraising events, generating resources for community service projects and chapter activities.
Camp Counselor
Krewe De Camp
Mandeville, LA
06.2019 - 06.2022
- Provided care and support for campers with special needs, ensuring a safe and inclusive environment.
- Facilitated daily activities and communication while supervising campers to enhance engagement and safety.
- Advanced to counselor after two years of dedicated volunteering, demonstrating strong commitment to camp mission.
Education
Bachelor of Science - Sport and Fitness Administration/Management – Sport Commerce Concentration
Louisiana State University (LSU)
Baton Rouge, LA08-2026
High School Diploma - undefined
Holy Cross High School
New Orleans, LA05-2021
Skills
- Media guides
- Software: Adobe InDesign, Adobe Photoshop, Microsoft Office Suite, Canva
- Public speaking
- Other: Sports Copywriting, Media Relations, Performance Metrics, Team Leadership
- Administrative tasks
- Data organization
- Leadership qualities
- Strong organization
- Media Relations
Affiliations
- Phi Sigma Theta National Honor Society – Louisiana State University
- Acacia Fraternity – Louisiana State University Chapter
Interests
Sports Media, Digital Content Creation, Sports Business, Athlete Branding, Event Production, Data Analytics, Communication Skills, Project Planning, Group Work, Organizational Development
PUBLICATIONS (SELECTED WORKS)
- 4-EVER: Charles Alexander LSU Jersey Retirement – LSU Athletics (Sept 13, 2025)
- IN FOCUS: LSU Placekicker Damian Ramos – LSU Athletics (Nov 22, 2024)
- IN FOCUS: Kyren Lacy, Garrett Nussmeier, and Mason Taylor Spark the LSU Offense – LSU Athletics (Oct 12, 2024)
- IN FOCUS: Micki Collins, Director of Sports Medicine – LSU Athletics (Nov 9, 2023)
- 2023 LSU Athletics Hall of Fame Class: Dr. Sam Nader – LSU Athletics (Sept 21, 2023)
- 2023 LSU Athletics Hall of Fame Class: Nyla Shepherd Moore – LSU Athletics (Sept 18, 2023)
Timeline
Communications Assistant
LHSAA Football State Championships
12.2025 - 12.2025
LSU Athletic Communications Student Assistant
LSU Athletics
05.2023 - 07.2026
Scholarship & Cornerstone Chair
Acacia Fraternity, LSU Chapter
11.2021 - 11.2023
Camp Counselor
Krewe De Camp
06.2019 - 06.2022
High School Diploma - undefined
Holy Cross High School
Bachelor of Science - Sport and Fitness Administration/Management – Sport Commerce Concentration
Louisiana State University (LSU)