Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Community Service & Volunteer Work
Media
Personal Information
Timeline
Generic

Maleka J. Beal

Pearl River

Summary

Results-driven Health Coach and Nutritionist with expertise in creating personalized nutrition plans and lifestyle strategies. Proven ability to deliver evidence-based dietary recommendations and motivational coaching that fosters sustainable lifestyle changes. Strong communication skills facilitate effective collaboration with clients to enhance health and well-being. Committed to ongoing education and staying updated on the latest nutritional research to provide optimal guidance.

Overview

32
32
years of professional experience

Work History

Advisory Board Member - UAMS Community Health Research PCORI Project

UAMS Medical Center
01.2024 - Current
  • Collaborated with other board members to develop and execute programs and initiatives to advance organizational mission.
  • Served as advocate and ambassador for organization by fully engaging, identifying, and securing resources and partnerships to advance mission.

Co-Founder, Health Coach/Nutritionist

BetterChoices
01.2010 - Current
  • Co-founded holistic health and wellness company, supporting approximately 20 long-term clients annually through personalized nutrition plans and structured coaching for sustained health improvements, comparable to private practice norms.
  • Designed and implemented evidence-based health coaching programs, achieving 80-85% success rate in helping clients meet their wellness goals, a rate exceeding typical 70-80% in private health coaching.
  • Delivered 480 one-on-one tele-health sessions annually, assessing dietary habits and creating tailored nutrition plans that improved client health metrics, such as sustained weight loss and increased energy.
  • Organized 2–4 virtual workshops annually on topics such as meal planning and nutrition fundamentals, enhancing business visibility and reputation among online health-conscious communities.
  • Collaborated with two local gyms to support existing clients' health and nutrition challenges, aligning fitness programs with individual wellness goals.
  • Curated and managed content across seven platforms (e.g., Facebook, Instagram, Threads, TikTok, YouTube, Canva, Hootsuite), achieving growth in engagement and improved outreach through targeted campaigns and consistent branding efforts.

Principal/Creative Director

MJB Design Studio
05.2003 - 05.2013
  • Spearheaded creative brand strategies for a diverse range of clients, resulting in increased brand recognition and market share through targeted campaigns and innovative design solutions.
  • Directed a team of designers and writers to create high-impact visual and written content across digital, print, and social media platforms, enhancing client visibility and engagement.
  • Cultivated strong client relationships by understanding their objectives and consistently delivering creative solutions that exceeded expectations, fostering long-term partnerships.
  • Built and managed partnerships with vendors and freelancers, ensuring the timely delivery of high-quality projects while maintaining budgetary constraints.
  • Mentored team members to enhance their creative output and foster professional growth while integrating the latest design trends to deliver standout projects.
  • Delivered projects for notable clients, including the NBA and Louis Armstrong International Airport, contributing to high-profile brand visibility and success.

Bank Reconciliation Specialist

Sears Credit Central
Dallas
10.1998 - 03.1999
  • Reconciled bank statements to ensure accuracy and compliance with financial policies.
  • Analyzed discrepancies between bank records and internal accounts for resolution.
  • Collaborated with accounting team to streamline reconciliation processes and improve efficiency.
  • Maintained organized documentation of reconciled accounts for audit purposes.
  • Assisted with month end closing activities related to bank reconciliation process.

Credit Collections Representative

Sears Credit Central
New Orleans
04.1993 - 03.1999
  • Managed customer accounts and resolved outstanding payment issues.
  • Communicated with clients to negotiate repayment plans and terms.
  • Documented collection activities in the customer management system.
  • Ensured compliance with relevant laws and regulations in collections practices.
  • Investigated discrepancies between reported customer balances and actual amounts due.
  • Conducted skip tracing activities to locate customers with delinquent accounts.

Collection Team Leader

Sears Credit Central
New Orleans
04.1993 - 03.1999
  • Led collection team to enhance debt recovery processes and efficiencies.
  • Trained staff on best practices in customer communication and relationship management.
  • Monitored team performance metrics to identify areas for improvement and coaching.
  • Conducted regular team meetings to align on goals and share updates on policies.
  • Reviewed accounts regularly to ensure compliance with company collection standards.
  • Resolved escalated customer complaints regarding billing disputes or errors quickly and efficiently.

Trainer

Sears Credit Central
New Orleans
04.1993 - 03.1999
  • Facilitated workshops to enhance team collaboration and communication skills.
  • Evaluated training effectiveness through participant feedback and assessment tools.
  • Collaborated with management to identify training needs and objectives.
  • Mentored new trainers to ensure consistent delivery of training content.
  • Documented all training activities including attendance records, feedback forms, surveys.
  • Conducted onboarding sessions to orientate new staff members about company policies and procedures.

Education

Master of Science - Public Health

The University of Alabama
Tuscaloosa, AL
12-2027

Master of Science - Human Nutrition

The University of Alabama
Tuscaloosa, AL
12-2023

Bachelor's Degree - Human Environmental Sciences

The University of Alabama at Tuscaloosa
Tuscaloosa, AL
12.2020

Associate of Arts (A.A.) - Psychology

Delgado Community College
New Orleans, LA
12.1997

Skills

  • Health coaching and nutrition
  • Personalized nutrition planning
  • Telehealth implementation
  • Workshop development and leadership
  • Technical proficiency in software
  • Client engagement strategies
  • Social media management

Websites

Accomplishments

  • Reed for Hope Honoree, 04/01/14, Reed for Hope
  • NOLA 10 Emerging Business in Leadership, 04/01/13, Southern Region Minority Supplier Business Council
  • Co-Author / Self Published, 05/01/14, Academy of Nutrition and Dietetics
  • Advisory Board Member - UAMS Community Health Research PCORI Project, 07/01/16, GirlTrek Nola.org

Community Service & Volunteer Work

Southern Region Minority Supplier Development Council, Member, 01/01/05, 12/01/15, New Orleans, LA, Involved with creating objectives and MBE/DBE annual initiatives, Designed layouts for conferences, seminars, and annual events

Media

  • FreshFit Radio / WBOK, 04/01/16
  • CNN/HLN, 2014
  • News One, 2014
  • The Dr. Oz Show, 2013
  • The Oprah Winfrey Show, 2011
  • Essence, 2008

Personal Information

Title: Health Coach / Nutritionist

Timeline

Advisory Board Member - UAMS Community Health Research PCORI Project

UAMS Medical Center
01.2024 - Current

Co-Founder, Health Coach/Nutritionist

BetterChoices
01.2010 - Current

Principal/Creative Director

MJB Design Studio
05.2003 - 05.2013

Bank Reconciliation Specialist

Sears Credit Central
10.1998 - 03.1999

Credit Collections Representative

Sears Credit Central
04.1993 - 03.1999

Collection Team Leader

Sears Credit Central
04.1993 - 03.1999

Trainer

Sears Credit Central
04.1993 - 03.1999

Master of Science - Public Health

The University of Alabama

Master of Science - Human Nutrition

The University of Alabama

Bachelor's Degree - Human Environmental Sciences

The University of Alabama at Tuscaloosa

Associate of Arts (A.A.) - Psychology

Delgado Community College

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Maleka J. Beal