Marchaund Jones
Metairie
Summary
Results-driven communications and digital content professional with over 10 years of experience in content strategy development and digital publishing. Skilled in SEO, Google Analytics 4, audience analytics, and content optimization. Delivers actionable content strategies based on performance data while producing high-quality communications in fast-paced environments.
Overview
14
14
years of professional experience
Work History
Digital Content Producer
Gray Television Inc. - WVUE FOX 8
New Orleans
06.2021 - Current
- Developed and executed digital content strategies that increased audience reach across web, mobile, and social platforms.
- Produced engaging multimedia content that enhanced audience engagement and elevated brand visibility.
- Increased web and social media engagement by 35% through SEO optimization, strategic headline writing and data-informed publishing decisions.
- Oversaw real-time publishing of news articles across various platforms. of breaking news while ensuring accuracy, speed and editorial quality.
- Analyze Google Analytics 4 and audience performance metrics to identify trends and improve content performance.
- Optimize homepage placement, SEO metadata, headlines and push notifications to increase click-through rates and returning users.
- Identified emerging trends and high-performing topics to sustain audience growth.
News Assistant (Part Time)
The Advocate
Baton Rouge
08.2015 - Current
- Monitored developing stories and trending topics to inform editorial teams for timely coverage.
- Coordinated timely content distribution across digital platforms to reach wider audiences.
- Optimize story placement to maximize audience engagement.
- Published digital and print news content to enhance newsroom operations.
- Maintain content accuracy, consistency and AP style standards.
- Assist with newsroom workflow while meeting strict publication deadlines.
Sales Associate (Seasonal)
The Sunglass Hut
Gonzales
03.2012 - Current
- Delivered personalized customer experiences, exceeding sales goals through tailored service.
- Cultivated long-term relationships with customers through personalized service. through exceptional service.
- Educated customers on premium eyewear products, enhancing brand engagement and understanding.
- Supported merchandising initiatives and promotional campaigns, driving product visibility and customer interest.
Claims Assistant
Sedgwick
Baton Rouge
07.2019 - 06.2021
- Coordinated communication among clients, adjusters, and internal stakeholders to streamline claims processing.
- Managed high-volume claims documentation while maintaining confidentiality and regulatory compliance.
- Maintained detailed records with high accuracy to support efficient claims management.
- Prioritized competing deadlines to ensure timely resolution of claims in fast-paced corporate environment.
Production Assistant
Nexstar Broadcasting- WVLA Local 33 News
11.2015 - 08.2018
- Managed production logistics for live and recorded programming, enhancing overall production efficiency.
- Executed live television broadcasts under tight production deadlines, ensuring seamless viewer experience.
- Facilitated daily news operations by assisting producers and reporters, contributing to timely news delivery.
- Assisted with multimedia content production for broadcast and digital platforms.
Education
Master of Arts - Digital Communications And Marketing
Southern New Hampshire University
Manchester, NH05-2025
Bachelor's Degree - Communications, Electronic Media/Broadcast
Southeastern Louisiana University
Hammond, LA12-2017
Associates Degree - General Studies, Arts & Humanities
River Parishes Community College
Gonzales, LA05-2013
Skills
- Corporate Communications
- Digital Communications
- Content Strategy
- Content Marketing
- Marketing Communications
- Digital Publishing
- Editorial Strategy
- Audience Development
- Audience Analytics
- SEO
- Google Analytics 4
- Content Management Systems (CMS)
- Social Media Strategy
- Copywriting
- Editing
- AP Style
- Digital Storytelling
- Cross-functional Collaboration
- Stakeholder Communications
- Project Coordination
- Brand Awareness
- Website Content
- Performance Reporting
- Push Notification Strategy
- Breaking News Coverage
- Campaign Planning
- Trend Analysis
- Audience Growth
Technical Skills
Google Analytics 4
Meta Business Suite
Content Management Systems (CMS)
SEO
Keyword Optimization
Audience Analytics
Performance Reporting
Canva
Adobe Creative Cloud
Microsoft Office
Google Workspace
Social Media Management
Digital Publishing Platforms
WordPress (if applicable)
Timeline
Digital Content Producer
Gray Television Inc. - WVUE FOX 8
06.2021 - Current
Claims Assistant
Sedgwick
07.2019 - 06.2021
Production Assistant
Nexstar Broadcasting- WVLA Local 33 News
11.2015 - 08.2018
News Assistant (Part Time)
The Advocate
08.2015 - Current
Sales Associate (Seasonal)
The Sunglass Hut
03.2012 - Current
Master of Arts - Digital Communications And Marketing
Southern New Hampshire University
Bachelor's Degree - Communications, Electronic Media/Broadcast
Southeastern Louisiana University
Associates Degree - General Studies, Arts & Humanities
River Parishes Community College