Marissa McGinty
Bossier City
Summary
Marketing leader with proven success in generating over $8.2M in annual sales growth through effective territory management and market expansion. Skilled in overseeing 300+ retail accounts and leading teams of 40+ to surpass performance goals. Proficient in developing client partnerships and executing integrated marketing campaigns that enhance brand visibility and profitability. Recognized for utilizing competitive intelligence to inform strategy and improve customer retention.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Field Manager
American Greetings
10.2017 - 07.2025
- Manage a multi-state territory of 300+ retail accounts, delivering $8.2M in annual sales growth & expanding brand presence.
- Lead, coach, and develop a team of 40+ associates, building a culture of accountability, collaboration, & high performance.
- Strengthen key client partnerships, driving retention, market expansion, & improved customer engagement.
- Recognized with multiple performance awards for delivering above-target growth & advancing company objectives.
Store Manager
The UPS Store Inc.
11.2009 - 09.2017
- Achieved an annual sell-through rate of $525K-$749K in sales by driving growth strategies & prioritizing customer retention to strengthen long-term business performance.
Public Relations Assistant
Anderson Public Relations
06.2011 - 08.2011
- Utilized ACT database and Cision software to track outreach & expand press coverage & visibility.
Education
Business Entrepreneurship Certification -
Bossier Parish Community College
08.2025
Bachelor of Science (B.S.) - Marketing
Louisiana State University of Shreveport
05.2011
Georgetown College
05.2008
Skills
- Strategic market planning
- Go-to-market strategy
- Multi-channel campaign leadership
- Business synergy
- Data-driven marketing
- Customer acquisition and retention
- Team leadership
- Negotiation and relationship building
- Brand growth strategy
- Strategic partnerships
Affiliations
- Beta Gamma Sigma Member
- Rotaract
- LSU Alumni Association
- LEAD - Leadership Education And Development
Certification
Microsoft Dynamics 365 Certification
Awards
- Field Manager of the Quarter Award | American Greetings | July 2023, Field Manager | Driving Sales Growth
- Silverstar Award | The UPS Store Inc. | 2014 2015 2016, Generated $525K-$749K | Driving Sales Growth & Customer Retention,
- Chancellor’s List | Louisiana State University of Shreveport | Jan 2011
Personal Information
Timeline
Field Manager
American Greetings
10.2017 - 07.2025
Public Relations Assistant
Anderson Public Relations
06.2011 - 08.2011
Store Manager
The UPS Store Inc.
11.2009 - 09.2017
Business Entrepreneurship Certification -
Bossier Parish Community College
Bachelor of Science (B.S.) - Marketing
Louisiana State University of Shreveport
Georgetown College
Similar Profiles
Cathy BryantCathy Bryant
Retail Merchandiser at American GreetingsRetail Merchandiser at American Greetings
Sherry SkalskiSherry Skalski
Merchandiser at American GreetingsMerchandiser at American Greetings
Andrew BeallAndrew Beall
Field Manager at American GreetingsField Manager at American Greetings
Elizabeth KellyElizabeth Kelly
TRS: Training & Revision Specialist at American GreetingsTRS: Training & Revision Specialist at American Greetings
Douglas CogdillDouglas Cogdill
Tank Welder at Prolec GETank Welder at Prolec GE