Matthew S. Barousse
New Orleans
Summary
Results-driven sales executive with proven background in sales and marketing leadership, key accounts, business development, product promotions, volume sales, sales forecasting, strategic marketing analysis, and relationship building.
Sales professional prepared for role with robust background in driving regional sales growth and fostering client relationships. Proven track record of implementing strategic sales plans and achieving targets. Known for strong team collaboration, reliability, and adaptability to changing market conditions. Skilled in leadership, communication, and strategic planning.
Overview
25
25
years of professional experience
Work History
Regional Sales Manager
Keurig Dr Pepper
07.2022 - Current
- Developed and led all sales focused Food Service/On-Premise Channel Marketing Initiatives for the Louisiana/Mississippi/Nashville/Memphis and lower Alabama Region.
- Key Accomplishments:
- Exceeded sales and volume objectives each year by focusing on target accounts, effective coverage, and promotion development.
- Led and developed go-to-market strategies focused on driving volume, profit and brand/category share.
- Responsible for developing regional customer loyalty programs and sales incentives to drive in-outlet execution against strategic priorities.
- Led the development and implementation of local brand consumer activation programs.
- Led and implemented South Region Look of Success, a comprehensive in-outlet execution initiative.
- Led the prioritization of national and local market brand and marketing initiatives by using data driven insights (BDI/CDI data, competitive analysis).
- Led development of South Region performance targets in collaboration with National Leadership.
- Ensured application of consumer programs designed to enhance consumer brand equity.
- Led localization of National Marketing plans utilizing local market insights.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Sr. Account Manager
C.A. Fortune
06.2021 - Current
- Managed the Gulf Coast Region representing over 100 CPG Brands to the retail Grocery Trade (Chain and Independent).
- Key Accomplishments:
- Manage multi-state wholesale/retail customers
- Supported five key accounts producing $25M dollars annually in the Gulf Coast region.
- Increased year over year sales by 35% while also growing profits.
- Responsible for client sales, business analysis, marketing of products, and direction of retail force.
- Identified profitable new alternative distribution points.
- Managed complex online forecasting for companies with large direct clients.
- Organized special sales projects, such as new product introductions, sales promotions, and advertisements.
- Develop sales plans to meet customer objectives while operating within corporate initiatives and guidelines of manufacturers.
Director of Foodservice Operations
L.H. Hayward & Company
01.2019 - 03.2020
- Led foodservice operations for Camellia Brand and Gulf Coast Blenders. Administered P&L for both companies. Managed direct chain accounts with 25+ units. Collaborated with brokers and staff to fulfill orders and ensure excellent customer service.
- Key Accomplishments:
- Achieved 42% sales increase for fiscal YTD (July 2019 to March 2020).
- Exceeded sales and volume objectives each year through effective coverage promotion development, and target account sales
- Advised brokers on managing deductions, budgets, and product selections.
- Overcame annual volume hurdles by establishing new long-term and short-term accounts.
- Managed trade budgets for both Camellia and Gulf Coast Blenders.
- Managed P&L for Food Service division (both Camellia and Gulf Coast Blenders) to include manufacturing/Sales and procurement.
- Oversaw Marketing efforts for Food Service Division (Camellia and Gulf Coast Blenders)
- Instituted New Policy for Customer Service operations and new account onboarding within Gulf Coast blenders
- Instituted Stage Gate tracker for Research/Development clients
- Instituted quarterly procurement process to ensure best price on key ingredients
- Sales lead for major Food distributors
National Account Executive (Warehouse Direct)
Keurig Dr Pepper
09.2014 - 10.2018
- Developed Louisiana/Alabama/Texas territory for national Warehouse Direct brands. Collaborated with brand marketing teams to develop annual promotional calendars that aligned with national brand initiatives and focus periods to drive consistent sales. Partnered with brokers as expert advisor on budgets, orders, deductions, and customer service.
- Key Accomplishments:
- Manage multi-state wholesale/retail customers
- Developed profitability matrices for trade spending with trade promotional management software.
- Evaluated existing account performance and developed benchmarks for future product offers by analyzing data from A.C. Nielsen, Category management, and Shopper Marketing resources.
- Increased distribution at major grocery retailers in 2018 – Fiesta (24 SKUs) and Brookshire’s (9 SKUs).
- Achieved 100% acceptance Innovation in 2017.
Regional Sales Manager
Keurig Dr Pepper
12.2000 - 09.2014
- Developed and implemented bottler and sales incentive programs in Louisiana and Texas through marketing new products, cup sales, and POS. Conducted additional sales for local and regional accounts in territory. Managed customer rebate programs and grew volume sales through DPS Big Bet promotions and customized regional promotions.
- Developed and led all sales focused Food Service/On-Premise Channel Marketing Initiatives for the Texas/Louisiana/Mississippi Region, a 300 million case contributor to the Distributor system covering seven states, five Market Units and 40 distribution centers.
- Key Accomplishments:
- Exceeded sales and volume objectives each year by focusing on target accounts, effective coverage, and promotion development.
- Managed 400+ ledgered accounts with 90%+ compliance on Dr Pepper/Diet Dr Pepper
- Partnered with local Coca-Cola, Pepsi, and independent bottlers to grow overall fountain business through bottler sales incentives and POS program activation.
- Led the implementation of channel strategy within the South Region, in collaboration with Region Sales.
- Led and developed go-to-market strategies focused on driving volume, profit and brand/category share.
- Served as Region Lead for Sales Capability Development, focused on Collaborating for Value.
- Served as sales and marketing lead for Marketing Asset acquisition process.
- Led the development of strategic pricing initiatives to assist in acquisition of new outlets and retention of existing outlets.
- Responsible for developing regional customer loyalty programs and sales incentives to drive in-outlet execution against strategic priorities.
- Led the development and implementation of local brand consumer activation programs.
- Led and implemented South Region Look of Success, a comprehensive in-outlet execution initiative.
- Led the prioritization of national and local market brand and marketing initiatives by using data driven insights (BDI/CDI data, competitive analysis).
- Led development of South Region performance targets in collaboration with National Leadership.
- Ensured application of consumer programs designed to enhance consumer brand equity.
- Led localization of National Marketing plans utilizing local market insights.
- Set the Standard winner 2009 and 2014
Education
Bachelor of Arts - History
Tulane University
New Orleans, LASkills
- Winner of multiple vendor awards and company awards for service and sales
- Highly skilled in fostering innovative business growth solutions and product volume sales
- Expert in forecasting and developing benchmarks for product sales and promotions in for regional and national accounts with 25 units
- Extensive work in successful distribution of products through Wholesale, Retail and Major Distributors in both Foodservice and Retail
- Collaborative, effective, and dependable sales executive driven to bring wins for entire team through effective communication and leadership
- Highly proficient in Microsoft Office, Nielsen, IRI, Spectra, and Spaceman technologies
- Sales leadership
- Customer service
- Strategic planning
- Business development and planning
- Account development
- Territory expansion
- Account management
- Contract negotiations
- Competitive analysis
Additional Experience
- Business Manage, Marketing Specialist, New Orleans, LA
- Business Manager, CROSSMARK, New Orleans, LA
Timeline
Regional Sales Manager
Keurig Dr Pepper
07.2022 - Current
Sr. Account Manager
C.A. Fortune
06.2021 - Current
Director of Foodservice Operations
L.H. Hayward & Company
01.2019 - 03.2020
National Account Executive (Warehouse Direct)
Keurig Dr Pepper
09.2014 - 10.2018
Regional Sales Manager
Keurig Dr Pepper
12.2000 - 09.2014
Bachelor of Arts - History
Tulane University
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