McKell McLaughlin
New Orleans
Summary
Dynamic Partnership Marketing Manager with a proven track record at the New Orleans Saints & Pelicans, driving $14M in annual revenue through innovative campaign management and strategic brand alignment. Expert in digital strategy and client relationship management, delivering high-impact activations that exceed business objectives and enhance partner engagement.
Overview
15
15
years of professional experience
Work History
Partnership Marketing Manager
New Orleans Saints & New Orleans Pelicans
New Orleans
07.2022 - Current
- Lead integrated partnership marketing strategy and execution across game day, digital, social, media, and experiential platforms for a portfolio of 20+ corporate partners totaling $14M in annual revenue
- Acted as primary marketing liaison for corporate partners, translating business objectives into revenue-driving activations that delivered measurable ROI
- Managed end-to-end campaign execution from concept through post-campaign recap, ensuring fulfillment of contracts, alignment with brand, and comprehensive performance reporting
- Collaborated cross-functionally with sales, digital, community, media, and PR teams to deliver scalable partner programs that supported renewal and upsell efforts
- Oversee and mentor two partnership marketing team members, providing strategic direction, workload management, and professional development
Social Media Manager
New Orleans Saints & New Orleans Pelicans
New Orleans
10.2017 - 07.2022
- Directed sponsored social media campaigns for New Orleans’ NFL and NBA teams, driving brand visibility and engagement
- Managed 120+ simultaneous digital campaigns from point of ideation through contract revisions, creative asset design, campaign implementation, and in-depth end-of-season recapping
- Cultivated relationships with NFL and NBA league contacts on Facebook, Instagram, Twitter, YouTube, Twitch, Weibo, Snapchat, and GIPHY to enhance partnership effectiveness
- Coordinated weekly and monthly digital content calendar with web, app, email marketing, and corporate partnership departments to ensure cohesive messaging
- Facilitated international brand growth through partnership with NBA China
Senior Account Manager & Ad Operations Manager
Teton Gravity Research
Jackson Hole
09.2016 - 10.2017
- Coordinated daily communication with partner media agencies and in-house marketing teams to ensure alignment throughout partnership cycle
- Gathered all creative assets, managed campaign bookings and optimizations, and pulled weekly reporting in Google DFP for all digital ad campaigns on TetonGravity.com
- Oversaw production of contracted media buys and video projects, collaborating with social, editorial, design/web, production, and finance teams to meet project goals
- Owned relationships with TGR’s team of professional athletes to ensure that the deliverables associated with their sponsors’ contracted media buys were recognized in full
- Secured media trade deals with tourism boards for production support, facilitating shoots in various global locations
Account Manager, Business Development
Teton Gravity Research
05.2016 - 09.2016
- Managed digital media buys for endemic accounts, enhancing visibility for TGR’s annual ski and snowboard film
- Compiled site research and developed sales materials for Partnership Development team, supporting successful business pitches
- Gathered content and created bi-weekly email newsletters, growing and maintaining TGR’s email marketing subscriber list
Digital Client Services Manager (Time Inc. Corporate)
Time Inc.
New York
01.2014 - 12.2015
- Developed and implemented media plans exceeding $14MM to drive effective advertising strategies.
- Provided strategic direction for East Coast sales teams and mobile and video specialists to align efforts with business objectives.
- Facilitated communication between sales reps and agencies to create integrated digital media solutions across various Time Inc. titles.
- Coordinated with agencies to collect assets and approvals, delivering necessary reporting to ensure campaigns met guaranteed metrics.
- Worked alongside Time Inc. Audience Science team to design custom targeting segments through BlueKai, Quantcast, Polk and other data management platforms.
- Devise and build custom rich media ad units in collaboration with third party vendors (Celtra, Sizmek, FancyPants, Pointroll, Crisp)
- Ensure campaign success by working closely with the Ad Operations team to track live placements and instate necessary optimizations for the campaign to deliver in full
Ad Sales Assistant (People Magazine)
Time Inc.
New York
11.2012 - 01.2014
- Provided daily support to three integrated Account Executives – managed ad bookings & estimates for Sales Directors to track weekly/quarterly activity & progress towards goal
- Collaborated with marketing and sales planning teams to create tailored solutions addressing clients’ specific needs
- Facilitated communication between sales and editorial teams to produce custom content for advertisers
- Completed RFPs, processed insertion orders, devised rates with business office, executed market performance reports, tracked added value executions, and compiled relevant research data
Wholesale Assistant & Showroom Manager (Temp)
Trina Turk
New York
08.2012 - 10.2012
- Managed shipments of two clothing lines, ensuring timely delivery of garments to clients nationwide.
- Coordinated intern and assisted two account executives with finance, shipment logistics, client relations, event planning, and showroom upkeep.
- Administered Trina Turk wholesale marketplace website and processed client purchase orders in SAP.
Ad Sales Assistant (Summer Intern)
Time Inc.
Dallas
05.2011 - 09.2011
- Worked with Media Network, Inc. (MNI) selling ad space across various Time Inc. title magazines and Targeted Media, Inc. selling magazine cover wrap marketing.
- Collaborated on client meetings and RFPs to support sales initiatives.
- Enhanced media kits to increase client engagement and support sales efforts.
- Contacted clients to expand and maintain business partner lists.
- Assisted with finances and scheduling of sales for People Magazine, Southern Living, All You and Cooking Light.
Education
B.A. - Advertising
Southern Methodist University
Dallas, TX05-2012
High School -
Isidore Newman High School
New Orleans, LA01.2008
Skills
- Partnership marketing
- Campaign management
- Digital strategy
- Revenue generation
- Client relationship management
- Brand alignment
Timeline
Partnership Marketing Manager
New Orleans Saints & New Orleans Pelicans
07.2022 - Current
Social Media Manager
New Orleans Saints & New Orleans Pelicans
10.2017 - 07.2022
Senior Account Manager & Ad Operations Manager
Teton Gravity Research
09.2016 - 10.2017
Account Manager, Business Development
Teton Gravity Research
05.2016 - 09.2016
Digital Client Services Manager (Time Inc. Corporate)
Time Inc.
01.2014 - 12.2015
Ad Sales Assistant (People Magazine)
Time Inc.
11.2012 - 01.2014
Wholesale Assistant & Showroom Manager (Temp)
Trina Turk
08.2012 - 10.2012
Ad Sales Assistant (Summer Intern)
Time Inc.
05.2011 - 09.2011
B.A. - Advertising
Southern Methodist University
High School -
Isidore Newman High School