Michael Okechukwu

Commanded a monthly ad budget of ₦460,000 for paid social campaigns, consistently delivering an average Return on Ad Spend (ROAS) of over 300% and directly driving e-commerce sales.

Engineered a complete strategic turnaround, reversing a -39% decline in account reach to achieve a +79% increase in monthly impressions.

Executed a targeted growth strategy that expanded the Instagram follower base by 33% (from 15k to 20k) in under 6 months.

Boosted average post engagement by 48% by implementing a new content pillar strategy and leveraging interactive features like Polls, Reels, and Q&As.

Architected the complete content strategy for a niche, AI-driven YouTube channel, resulting in explosive viral growth from 0 to over 3k subscribers in 5 months and amassing over 600k total channel views.

Developed a signature, high-energy editing style that increased client video engagement rates by an average of 70%.

Delivered a consistent high volume of 5-7 professionally edited short-form videos weekly for a diverse client base, tailored for platforms including Instagram Reels and TikTok.