Motunrayo Lawal
External Communication Support
Lagos
Summary
Enthusiastic and detail-oriented Communications and Media professional with hands-on experience in external communications, digital media management, and event support.
Skilled in developing and executing social media strategies, supporting sponsorship initiatives, and coordinating corporate events that enhance brand visibility and stakeholder engagement.
Strong background in content creation, media planning, and internal communications, with proven ability to collaborate across teams and deliver impactful campaigns.
Passionate about leveraging communication tools to drive corporate storytelling, employee engagement, and #youthempowerment initiatives.
Overview
5
5
years of professional experience
3
3
Certifications
Work History
External Communications Support
Nigerian Bottling Company
08.2024 - Current
- Manage YouthEmpowered, a Coca-Cola HBC youth development initiative, social media accounts.
- Initiated and launched the official TikTok, Twitter, and LinkedIn pages for YouthEmpowered, setting up a digital foundation for long-term visibility.
- Develop and execute campaigns and strategies to boost the impact and reach of YouthEmpowered across digital platforms.
- Support in media planning for YouthEmpowered events, ensuring seamless coverage and audience engagement.
- Collaborate on multiple internal and external communications projects, including a Supply Chain Documentary, internal photography campaigns, and corporate storytelling initiatives.
- Contribute to internal communications functions such as overseeing plant recces and providing input on plant rebranding.
- Design strategies and content plans to enhance employee engagement and visibility on NBC’s internal social platform, Viva Engage.
- Support event planning and logistics for YouthEmpowered events.
- Provide support at Coca-Cola HBC Group level on select Youth Empowered projects, contributing to impact across markets.
- Facilitate CSR partnerships by reviewing requests, liaising with organizers, and ensuring alignment with company policies to deliver initiatives that positively impact communities and strengthen stakeholder relationships.
Content Writer
Daibau.ng
01.2023 - 12.2024
- Conducted thorough research on topics to ensure accuracy and credibility of the content.
- Developed content plans and strategies to align with marketing goals and target audience interests.
- Wrote clear articles tailored towards providing information about the organizations’ services as well as marketing its services.
- Proof-read and edit articles before publication.
- Inserted pictures in articles.
- Identified customers’ needs and gaps in our content and recommended new topics.
- Promoted contents on social media.
- Managed and completed work on time.
Student Librarian (Work-Study)
Pan-Atlantic University
04.2021 - 06.2023
- Managed the check-out and return of library materials.
- Assisted library patrons in finding books and providing general support.
- Sorted and shelved books and other materials in their appropriate locations.
- Maintained order and decorum in the library.
- Entered new items into the library’s catalog system, updated records and ensured accurate information.
- Collaborated with other library staff to set up a new shelf system.
- Recommended books and other resources based on patrons’ interests and preferences.
- Enforced library policies to maintain a safe and respectful environment for all library users.
Education
Bachelor of Science - Mass Communication
Pan-Atlantic University
Lagos State10.2024
Skills
- Media Planning
- Social Media Management
- Graphics Designing – Canva, Corel draw
- Content & Copy Writing
- Video Editing – Inshot and CapCut
- Content Creation
- Teamwork and collaboration
- Friendly, positive attitude
Interests
Marketing/Advertising, Public Relations, Corporate Communications, Social Media Management
PROFESSIONAL DEVELOPMENT
- Digital Marketing – Udemy
- Financial Strategy/Management Principles– Money Africa
- Student Community Leadership Program – Spring Leadership Development Hub
Software
Canva
Corel Draw
Inshot
Capcut
Certification
Digital Marketing Udemy Training - 2024
Timeline
External Communications Support
Nigerian Bottling Company
08.2024 - Current
Digital Marketing Udemy Training - 2024
02-2024
Content Writer
Daibau.ng
01.2023 - 12.2024
Student Librarian (Work-Study)
Pan-Atlantic University
04.2021 - 06.2023
Bachelor of Science - Mass Communication
Pan-Atlantic University
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