Ngozi NJOKU
Lekki, Lagos
Summary
A detail-oriented digital marketer experienced in leading product strategy and business development using in-depth knowledge of market trends. Successful at establishing clear objectives for team members and enforcing deadlines to keep projects on track.
Overview
1
1
year of professional experience
Work History
Digital Marketing Manager
Minnie Lee Realty
02.2024 - Current
- Improved customer engagement by conducting regular surveys, analyzing feedback, and making necessary adjustments to digital marketing efforts.
- Conducted keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends.
- Drove online sales growth by optimizing product listings and implementing promotional strategies on e-commerce platforms.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
- Increased website traffic by developing and implementing a comprehensive SEO strategy.
- Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
Email Marketing Coordinator
Trevotech Academy
06.2023 - 08.2023
- Maximized return on investment for email campaigns by performing regular analysis of campaign performance data.
- Implemented automated drip campaigns to nurture leads effectively through various stages of the sales funnel toward conversion goals.
- Leveraged dynamic content capabilities within emails to create a highly personalized experience for subscribers based on preferences or behaviors.
- Optimized email deliverability, ensuring adherence to industry best practices and anti-spam regulations.
Education
Nano Degree - Digital Marketing
Udacity
Online08.2024
Scrum - Scrum Master
Boston University
Boston, MA12.2022
Skills
- Market Analysis
- Audience Engagement
- KPI Monitoring
- Google Analytics understanding
- Email Marketing
- Digital Marketing
- SEO proficiency
- Data Analysis
- Content Marketing Strategy
- Social Media Management
Websites
Portfolio
Developed a strategic marketing plan for Magnolia Coffee Company, focusing on target market identification, SMART marketing objectives, competitor and company SWOT analysis, value proposition creation, customer persona and empathy mapping, customer journey mapping, and formulation of comprehensive marketing strategies to enhance customer engagement and drive sales growth.
Link: https://docs.google.com/presentation/d/19p9LtZ6Gr4ftzQeTz4JefeZqZZSN2bZgypzj2QOXni0/edit?usp=sharing
Timeline
Digital Marketing Manager
Minnie Lee Realty
02.2024 - Current
Email Marketing Coordinator
Trevotech Academy
06.2023 - 08.2023
Nano Degree - Digital Marketing
Udacity
Scrum - Scrum Master
Boston University
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