Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
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Nicole (Nikki) Jackson

Gretna

Summary

Dynamic Director of Sales & Marketing with over 25 years of expertise in the hospitality and tourism industry, specializing in driving revenue through innovative sales and marketing strategies. Proven leadership in operations with a focus on fostering a collaborative team environment, ensuring success across all organizational levels. A positive and winning attitude, complemented by a strong sense of humor, enhances the ability to motivate teams and achieve exceptional results. Committed to the belief that teamwork drives success, consistently striving for excellence in every endeavor.

Overview

17
17
years of professional experience

Work History

Director of Sales and Marketing

Tandem Hospitality – Hotel Indigo
New Orleans, LA
05.2024 - Current
  • Managed and coordinated monthly, quarterly and annual sales strategies and plans.
  • Analyzed market trends to define sales territories and set achievable quotas and goals for distribution.
  • Reviewed market analyses to determine customer needs, volume potential, price schedules and discount rates.
  • Direct all promotional campaigns and represent the property at key trade shows and industry association meetings.
  • Generated comprehensive sales reports on a regular basis to assess hotel performance and forecast future sales potential.
  • Oversaw all aspects of meeting room business operations to ensure seamless execution and client satisfaction.

Area Director of Sales and Marketing

LaQuinta by Wyndham
New Orleans, LA
06.2019 - Current
  • Oversee all sales and marketing efforts for a 5-hotel cluster, overseeing regional revenue tactics.
  • Lead strategic direction, management and tactics to achieve budgeted revenues
  • Manager Preferred Accounts - National and Local
  • Entertain qualified potential clients in accordance with company and property policies and procedures.
  • Coordinated sales distribution by establishing sales territories, quotas and goals to Sales Managers.
  • Reviewed market analyses to determine customer needs, volume potential, price schedules and discount rates.
  • Developed sales campaigns, promotional events to promote and accommodate goals of the hotel.
  • Directed periodic sales reporting to ownership, detailing volume potential and ROI on marketing spend.

Director of Sales and Marketing

Island Hospitality Management - Hyatt Place
New Orleans, LA
12.2023 - 05.2024
  • Directed management of national and local preferred accounts, ensuring sustained occupancy levels and fostering client loyalty.
  • Evaluated market data to establish pricing schedules and discount rates, ensuring alignment with customer demand.
  • Developed sales campaigns, promotional events to promote and accommodate goals of the hotel.
  • Promoted property visibility and engagement at key trade shows and industry association meetings.
  • Generated comprehensive sales reports detailing current sales volume and forecasting potential sales for hotel operations.

Director of Sales

TownePlace Suites by Marriott
Harahan, LA
06.2018 - 06.2019
  • Oversaw the planning and implementation of sales strategies and initiatives across monthly, quarterly, and annual timelines.
  • Manager Preferred Accounts - National and Local
  • Established sales territories and set quotas to enhance distribution efficiency and drive revenue growth.
  • Evaluated market data to establish pricing schedules and discount rates aligned with customer demand.
  • Created targeted sales campaigns and organized promotional events to support hotel growth initiatives.
  • Represented hotel at trade association meetings to promote the property and brand.
  • Compiled and analyzed periodic sales reports to highlight sales volume and identify potential revenue opportunities.
  • Monitored and maintained high property standards to consistently achieve superior guest satisfaction scores.

Complex Sr. Sales Manager - Small Groups and Tour and Travel

LeMeridien New Orleans and W Hotel French Quarter
New Orleans, LA
07.2016 - 01.2018
  • Analyzed market trends and executed sales strategies and plans on a monthly, quarterly, and annual basis for two properties.
  • Conducted client meetings in alignment with organizational policies and procedures to foster positive relationships.
  • Responsible for negotiating guest room rates, meeting room rental and determine function space.
  • Conduct site tours of the hotel and banquet facilities.
  • Communicate information to other hotel staff regarding booked rooms.
  • Manage block size to ensure the proper pickups and maintain relationships with clients for future sales.
  • Represent hotel at trade shows to promote the property and brand.
  • Coordinated efforts among departments to enhance the execution of group blocks and VIP site tours.
  • Conduct sales calls, prospecting and meeting all quotas to ensure that the quarterly and annual goals are met.

National Sales Manager

Intercontinental Hotel
New Orleans, LA
08.2013 - 07.2016
  • Directed and coordinated development of monthly, quarterly, and annual sales strategies and plans.
  • Coordinated sales distribution by establishing sales territories, quotas and goals.
  • Reviewed market analyses in order to determine customer needs, volume potential, price schedules and discount rates.
  • Developed sales campaigns, promotional events in order to promote and accommodate goals of the hotel.
  • Represented hotel at trade association meetings to promote the property and brand.
  • Prepared periodic sales reports showing sales volume and potential sales for the hotel.

Sales Manager

Springhill Suites
Baton Rouge, LA
08.2012 - 08.2013
  • Promoted to National Sales Manager - Inter Continental
  • Oversaw the planning and implementation of sales strategies and initiatives across monthly, quarterly, and annual timelines.
  • Optimized sales distribution by defining territories, quotas, and performance goals.
  • Reviewed market analyses to determine customer needs, volume potential, price schedules and discount rates.
  • Developed creative sales campaigns that successfully repositioned the property within the market.
  • Showcased hotel offerings and brand values at trade association meetings to foster strategic partnerships and networking opportunities.
  • Prepared sales reports showing sales volume and potential sales for the hotel.
  • Conducted regular inspections and implemented improvements to ensure hotel facilities aligned with quality expectations.

Front Office Manager/Revenue Manager

Hilton St. Charles
New Orleans, LA
03.2011 - 08.2012
  • Revenue Manager/Front Office Manager
  • Optimized daily room revenue and RevPAR index by analyzing competitor pricing and market trends.
  • Responsible for managing the daily operations and assignments of the front desk, night audit and bell staff.
  • Schedule employees to ensure proper coverage.
  • Ensure all staff is properly trained on systems, security and cash handling procedures, and service standards and have the tools and equipment needed to effectively carry out their job functions.

Front Office Manager

Holiday Inn French Quarter
New Orleans, LA
09.2009 - 03.2011
  • Responsible for managing the daily operations and assignments of the front desk, PBX, night audit and bell staff.
  • Schedule employees to ensure proper coverage.
  • Ensure all staff is properly trained on systems, security and cash handling procedures, and service standards and have the tools and equipment needed to effectively carry out their job functions.
  • Develop and communicate departmental strategies and goals

Education

Accounting

Southern University at New Orleans
New Orleans, LA
01-1996

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Academy of the Holy Angels High School
New Orleans, LA
01-1991

Skills

  • Strategic Planning: Monthly, Quarterly & Annual Sales Strategy
  • Market Analysis: STAR Report Analysis, Pricing Schedules & Volume Potential
  • Account Management: National & Local Preferred Accounts
  • Brand Advocacy: IHG, Marriott, Hilton, & Wyndham Brand Standards
  • Business Development: Outside Sales, B2B Prospecting & Contract Negotiation
  • Event Sales: Meeting Room Logistics & Group Tour/Travel Markets

Affiliations

  • Chamber of Commerce
  • MSWIT- Mid South Women In Tourism - Board of Directors
  • LTLA - Louisiana Tourism Leadership Association - Graduate

Timeline

Director of Sales and Marketing

Tandem Hospitality – Hotel Indigo
05.2024 - Current

Director of Sales and Marketing

Island Hospitality Management - Hyatt Place
12.2023 - 05.2024

Area Director of Sales and Marketing

LaQuinta by Wyndham
06.2019 - Current

Director of Sales

TownePlace Suites by Marriott
06.2018 - 06.2019

Complex Sr. Sales Manager - Small Groups and Tour and Travel

LeMeridien New Orleans and W Hotel French Quarter
07.2016 - 01.2018

National Sales Manager

Intercontinental Hotel
08.2013 - 07.2016

Sales Manager

Springhill Suites
08.2012 - 08.2013

Front Office Manager/Revenue Manager

Hilton St. Charles
03.2011 - 08.2012

Front Office Manager

Holiday Inn French Quarter
09.2009 - 03.2011

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Academy of the Holy Angels High School

Accounting

Southern University at New Orleans
Nicole (Nikki) Jackson