Summary
Overview
Work History
Education
Skills
PHOTOGRAPHY AND VIDEOGRAPHY
Timeline
Generic

OBOGBOYA CYRIL .M STEPHEN

MARKETING
Ikorodu, Lagos

Summary

Dynamic marketing leader with proven expertise in digital marketing and team building honed at FACO FOODS INDUSTRIES. Excelled in boosting brand awareness and sales through strategic planning and innovative campaigns. Skilled in CRM and fostering professional growth, achieving significant market impact without exceeding budget constraints.

Overview

10
10
years of professional experience

Work History

Operation/Marketing Assistant

Joza Global Logistics Ltd
Lekki Phase 1, Lagos
05.2022 - Current
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
  • Boosted sales performance by assisting in the creation of persuasive marketing materials such as brochures and product sheets.
  • Maximized event attendance with thorough planning, promotion, and logistics support for conferences, webinars, or workshops.
  • Strengthened brand identity with consistent messaging across various platforms including print, digital, and social media channels.
  • Enhanced customer engagement with the development of compelling content for email newsletters and blog posts.
  • Proofread marketing collateral ahead of printing to eliminate errors.
  • Increased brand awareness by implementing targeted marketing campaigns and social media strategies.
  • Created customized marketing materials to increase product awareness.
  • Tracked key performance indicators to measure success of campaigns.

Marketing Assistant

Total Petroleum Services
Ikorodu, Lagos
08.2019 - 03.2022
  • Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
  • Increased brand awareness by implementing targeted marketing campaigns and social media strategies.
  • Created engaging content for Pinterest, Facebook, and Instagram.
  • Boosted sales performance by assisting in the creation of persuasive marketing materials such as brochures and product sheets.
  • Maximized event attendance with thorough planning, promotion, and logistics support for conferences, webinars, or workshops.
  • Strengthened brand identity with consistent messaging across various platforms including print, digital, and social media channels.
  • Enhanced customer engagement with the development of compelling content for email newsletters and blog posts.

Logistics Coordinator

Claasic Link Express Limimted
Ikorodu, Lagos State
07.2015 - 08.2019

· Responsible for the performance of every driver and fleet assigned

· Maximizes revenue through fulfillment of orders by ensuring trip targets are achieved

· Be first point of contact for customers through drivers on day-to-day operations in order to clear any exceptions issues

· Manages driver-related activities/performances and escalate recommendations to Drivers Administration unit and Fleet manager for necessary action

· Manages drivers to return of trucks within the stipulated time thus ensuring adherence to Turn Around Time (TAT) i.e. OTD+ On time Return.

· Manages drivers to deliver goods to location in adherence to OTD

· Reports all delivery diversions to Safety for proper assessment of risk and documentation

· Logs in diversion with necessary evidence with billing officers for reconciliation and payment of claims

· Collates and push for prompt offloading of delayed trucks

· Collates and advices yard liaisons of trucks returning with issues and their ETA

· Manages all conflicts that may arise from drivers

· Manages relationships with the Union officials at the various locations where applicable

· Leads/participates in Toolbox Meetings at his/her operating weekly or depot ensures the drivers attend

· Reports all safety incidents, including potential incident, to his/her Line Manager or Safety Manager or the platform provided for it and provides support in related investigation

· Support and/or participate in safety audits and take part in safety trainings

· Prepares and sends out Fleet Tracking Reports (FTR) as many times as required by Mgt.

· Monitor trucks movement, drivers’ behavior and others via the use of GPS and others

· Follow/ execute any instructions issued by Fleet Manager from time to time

· Ensures drivers performance are closely monitored and in line with targets set for asset

· Advises Client reps and Fleet Managers on Daily Truck Availability and follows through to ensure all available trucks are secured with load

· Reviews closely every trip / journey to ensure driver ply approved route only throughout the journey (Outbound and Inbound), using the tracking platform and manual systems i.e. Daily Fleet Monitoring report.

· Report all observed safety issues & participate in programs to keep operations safe

· Perform all other tasks as may be assigned by Management

Education

Bachelor of Science - Business Administration And Management

LAGOS CITY POLYTECHNIC IKEJA, LAGOS
Ikeja, Lagos, Nigeria
04.2001 -

Associate of Science - Business Administration And Management

INSTITUTE OF STRATEGIC MANAGEMENT, NIGERIA (ISMN)
Ikeja, Lagos, Nigeria
04.2001 -

Bachelor of Science - Business Administration And Management

LAGOS CITY POLYTECHNIC IKEJA, LAGOS
Ikeja, Lagos, Nigeria
04.2001 -

S.S.C.E - COMMERCIAL CLASS

REMO DIVISIONAL HIGH SCHOOL, SAGAMU
Sagamu, Ogun State, Nigeria
04.2001 -

TESTIMONIAL - PRIMARY STUDIES

EMMANUEL PRIMARY SCHOOL OJOTA, LAGOS
OJOTA, LAGOS
04.2001 -

Skills

Social media marketing

Digital marketing

Customer acquisition

Social media platforms

Public and media relations

Customer relationship management (CRM)

Data analytics

Brand promotion

Strategic planning

Market analysis

Cold calling

Content coordination

Partnership marketing

Retail marketing

Go-to-market strategy development

Sales enablement

Problem-solving abilities

Team building

Time management

Teamwork and collaboration

PHOTOGRAPHY AND VIDEOGRAPHY

Visuals are a powerful tool for marketers. So, photography and videography are essential. Because it helps marketing leaders understand lighting, storytelling, and composition, which you can use to create attractive marketing content. It will you to understand the art of visual communication and how it can enhance the outcomes of the campaigns.

Timeline

Operation/Marketing Assistant

Joza Global Logistics Ltd
05.2022 - Current

Marketing Assistant

Total Petroleum Services
08.2019 - 03.2022

Logistics Coordinator

Claasic Link Express Limimted
07.2015 - 08.2019

Bachelor of Science - Business Administration And Management

LAGOS CITY POLYTECHNIC IKEJA, LAGOS
04.2001 -

Associate of Science - Business Administration And Management

INSTITUTE OF STRATEGIC MANAGEMENT, NIGERIA (ISMN)
04.2001 -

Bachelor of Science - Business Administration And Management

LAGOS CITY POLYTECHNIC IKEJA, LAGOS
04.2001 -

S.S.C.E - COMMERCIAL CLASS

REMO DIVISIONAL HIGH SCHOOL, SAGAMU
04.2001 -

TESTIMONIAL - PRIMARY STUDIES

EMMANUEL PRIMARY SCHOOL OJOTA, LAGOS
04.2001 -
OBOGBOYA CYRIL .M STEPHENMARKETING