Summary
Overview
Work History
Education
Skills
Certification
Training
Timeline
Generic

Ogechi Oby Akinuli

Lagos Nigeria

Summary

Strategic communications professional with strong expertise in crafting impactful messaging and managing brand reputation. Skilled in media relations, crisis communication, and digital strategy. Known for fostering team collaboration and delivering consistent results. Adaptable and reliable, with keen insight into audience engagement and strategic planning. I bring storytelling, structure, and soul to every move.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Strategice Communications Manager

Pesa
04.2025 - Current
  • Enhanced brand visibility by developing and executing strategic communication plans.
  • Tracked internal results, measured successes and identified needs through KPIs.
  • Leveraged data analytics to refine and optimize communications approaches.
  • Leveraged storytelling techniques in content development, resonating with audiences on an emotional level.
  • Streamlined internal communications, fostering a collaborative work environment.
  • Advocated for company culture of employee diversity, equity, and inclusion through well-coordinated internal communications.
  • Partnered with brand and communications team to drive engagement, awareness and alignment.
  • Spearheaded corporate event planning, resulting in successful launches and product promotions.
  • Built strong media relationships for increased coverage and positive brand representation.
  • Established thought leadership through targeted content publication on relevant industry platforms.
  • Collaborated with executive leadership to align communication efforts with overall business objectives.
  • Oversaw social media presence and aligned posts to include branding and trending ideas.
  • Reviewed marketing materials and documents for brand accuracy and trending design.

Brand and Communications Manager

Pesa
06.2023 - 04.2025
  • Developed compelling content for company website and social media channels, driving user engagement and conversions.
  • Developed key message frameworks to ensure consistent messaging across all channels and touchpoints within the organization.
  • Created compelling visual assets for use across multiple platforms, enhancing brand consistency and recognition.
  • Spearheaded employee engagement initiatives, fostering a positive workplace culture and boosting retention rates.
  • Innovated new approaches to storytelling by utilizing multimedia platforms such as video or podcasts.
  • Crafted compelling press releases and media statements, significantly increasing media coverage.
  • Elevated customer satisfaction by optimizing customer service communication protocols.
  • Tailored communication styles to suit diverse audiences, ensuring messages were effectively received.
  • Oversaw creation of digital content, ensuring consistency with brand voice and messaging.

Communications and Content Specialist

Lagos Business School
06.2022 - 05.2023
  • Implemented strategies and tactics to grow followers on social media channels.
  • Developed marketing content such as promotional materials and advertisements for social media.
  • Curated and segmented editorial content to increase engagement and channel growth.
  • Strengthened content through proofreading and editing.
  • Designed fliers to promote events and company updates.
  • Rewrote and reorganized site content to better position products and services.
  • Increased website and social media traffic 15% in the first 6 months by creating dynamic graphics and pieces.
  • Produced original, creative content for promotional advertisements and marketing materials.
  • Managed competing deadlines with efficiency.
  • Presented clients with unique copy options based on overall marketing objectives.
  • Monitored online presence of company's brand to engage with users and strengthen customer relationships.
  • Collaborate with the creative team in the development of all creative materials. Monitor for quality and accuracy of content.
  • Manage the end-to-end production process of branded collaterals - procurement, production, reconciliation and stock management.

Communications Officer

Grooming Centre
07.2017 - Current
  • Developed internal and external publications such as press releases, email announcements, bulletins, special notices and annual reports.
  • Provided support to partnered foundations in the designing and editing of all communication and promotional materials to clients.
  • Developed and implemented short- and long-term communications strategies.
  • Managed the website with regular content update.
  • Contributed to significant policy and corporate culture updates by editing internal manuals, brand guidelines and employee handbooks.
  • Oversaw and provided support in the planning of annual corporate events. Events such as customer loyalty event, book launch, Corporate Social Responsibility projects
  • Liaised and collaborated with other teams in designing, drafting targeted messages and produced marketing materials.
  • Maintained internal and external emailing list
  • Drafted speeches for company executives and advised on media talking points.
  • Reviewed marketing materials and documents for brand accuracy and trending design.

Social Media Manager

8191 Solutions
11.2015 - 05.2017
  • Developed marketing content such as blogs, promotional materials and advertisements for social media.
  • Set clearly defined goals to drive major business initiatives, including increased customer retention, sales, online presence, brand awareness and website or social media traffic.
  • Created and facilitated social media contests to retain members and attract new members.
  • Used Canva to create and online marketing materials, including product reviews, press releases and ads.
  • Used Hootsuite to manage content track consumer engagement and draw conclusions about user data.

Education

Extension Certificate - Digital Marketing And Communications

University of California, Irvine
California
05.2020

Bachelor of Arts - English And Literature

University of Benin
Edo State
10.2015

Skills

  • Strategy development
  • Problem-solving skills
  • Event Coordination
  • Content creation
  • Social media strategy
  • Proactive
  • Copywriting
  • Branding
  • Marketing strategy
  • Creative Direction
  • Social Media Campaign
  • Editing and Rewriting

Certification

  • Organizational Leadership (in-view)- Harvard Business School
  • Product Marketing - Heels and Tech
  • Certificate of completion, The Complete Copywriting Course - Udemy
  • Certificate of completion, Marketing Communications - LinkedIn Learning
  • Certificate of completion, Create a brand Strategy - LinkedIn Learning
  • Certificate of completion, The Art of Customer Amazement

Training

I was part of the DFS product development lab team. The eight (8) weeks program was organized by the Lagos Business School-SIDFS and sponsored by the Bill & Melinda Gate Foundation.

Timeline

Strategice Communications Manager

Pesa
04.2025 - Current

Brand and Communications Manager

Pesa
06.2023 - 04.2025

Communications and Content Specialist

Lagos Business School
06.2022 - 05.2023

Communications Officer

Grooming Centre
07.2017 - Current

Social Media Manager

8191 Solutions
11.2015 - 05.2017

Extension Certificate - Digital Marketing And Communications

University of California, Irvine

Bachelor of Arts - English And Literature

University of Benin

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Ogechi Oby Akinuli