Summary
Overview
Work History
Education
Skills
Timeline
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PATRICIA MATA

New Orleans,LA

Summary

Top Line Driven Area Sales Manager with 6+ years of experience in the New Orleans market working strategically with FIT/Wholesale and Corporate, Tour & Travel, and Government groups from 20-200 rooms on peak at 11-14 properties in the market. Highly skilled in innovative group sales strategies, contract negotiations, account management and prospecting. Well-honed relationship building and listening skills and a problem-solving attitude.

Overview

7
7
years of professional experience

Work History

Area Sales Manager

Aimbridge Hospitality
2022.10 - Current
  • Currently deployed to FIT/Wholesale, Corporate, Government and T&T, for 11 hotels in the New Orleans market
  • Manage FIT/Wholesales relationships including contract, allotment, and stop sales
  • Detailing/Servicing of groups including BEOs, and resumes.
  • Manage relationships and scheduling with third party vendors for banquets and catering set up, service and F&B.
  • Responsible for Cvent, CVB and STS account profile management
  • Create group promotions
  • Actively participate in Revmax meetings, and sales meetings
  • Prospect new business for assigned markets
  • Weekly sales reporting

Director of Sales & Marketing

Highgate Hospitality
2021.07 - 2022.10
  • Drive topline revenue
  • Solicit new business to ensure revenue goals are achieved or exceeded within all market segments
  • Develop and execute action plans for existing target accounts to ensure revenue goals are met
  • Responsible for answering all hotel RFPs
  • Responsible for Management of all Marriott GPP accounts
  • Build and manage room blocks in PMS
  • Group forecasting through Profitsword
  • Monthly and weekly Corporate sales reporting
  • Work with DORM and Operations to develop and execute revenue management strategies to maximize revenues and raise ADR
  • Regular analysis of industry reports (STR, Demand 360, Agency 360, OTA,MRDW, Logic IQ, etc.) to develop and recommend appropriate actions.
  • Hotel marketing through social media
  • Create hotel special package offers for brand.com
  • Create and implement Moxy Bar activations
  • Development and execution of 2022 Hotel Marketing Plan

Senior Sales Manager

Interstate Hotels & Resort, The Jung Hotel
2019.03 - 2020.03

Sales

  • Sold groups 75-207 rooms on peak all markets, 4 diamond property
  • Exceeded 2019 Q3 goal by 152%
  • Exceeded 2019 Q4 goal by 25%
  • Exceeds 2020 Q1 goal by 25%

Catering Sales Manager

Interstate Hotels & Resorts, Bourbon Orleans Hotel
2018.11 - 2020.03

Sales

  • Promoted to Jung Sales Manager July 2019
  • *Dual Property Sales Manager for Bourbon Orleans Hotel and The Jung Hotel from March 2019
  • Exceeded 2019 Q1 sales goal by 25%
  • Exceeded 2019 Q2 sales goal by 15%
  • Sold and serviced groups 10-200 on peak, Corporate market
  • Sold and serviced social groups and events 50-100
  • Prepared Group Resumes
  • Prepared banquet event orders
  • Prepared group information for BEO and staff meetings and effectively communicate it to the team
  • Worked closely with Food and Beverage to resolve event problems, improve operations and provide exceptional customer service
  • Coordinated all catering services including menu planning, setup , and AV
  • Coordinated outside vendors such as florists, photographers, videographers, musicians, officiants and ceremony participants during rehearsals and pre-ceremony, ceremony and reception events
  • Supervised and communicated effectively with food and beverage team to ensure adherence to client-event requirements stated on BEO

Convention Service Supervisor

Royal Sonesta New Orleans
2017.07 - 2018.11
  • Ensured event details are set up as client requested per BEO
  • Ensured event/meeting stays on schedule and has a successful completion
  • Responded to last minute changes by guest and coordinate changes with necessary hotel departments
  • Responded to guest request via phone, text, email and in person in a timely manner
  • Served as on site contact for catering groups in house. Respond to guest questions and concerns
  • Followed up with guests at end of meeting/event to ensure everything ran smoothly and exceeded expectations
  • Fill in as Banquet Captain when needed
  • Work closely and communicate effectively with Banquets, Kitchen, Catering/Sales team, and other hotel departments

Education

Bachelor of Science - Hospitality and Tourism

University of New Orleans
New Orleans, LA
2013

Associate of Arts - Business Administration

Southeastern Louisiana University
Hammond, LA
2008

Skills

  • Large group sales
  • Catering
  • Account Management
  • Efficient in Fosse, Opera, Cloudbeds Salesforce, STS, and Marriott reporting systems
  • Lead prospecting
  • Contract negations
  • Event and meeting management

Timeline

Area Sales Manager

Aimbridge Hospitality
2022.10 - Current

Director of Sales & Marketing

Highgate Hospitality
2021.07 - 2022.10

Senior Sales Manager

Interstate Hotels & Resort, The Jung Hotel
2019.03 - 2020.03

Catering Sales Manager

Interstate Hotels & Resorts, Bourbon Orleans Hotel
2018.11 - 2020.03

Convention Service Supervisor

Royal Sonesta New Orleans
2017.07 - 2018.11

Bachelor of Science - Hospitality and Tourism

University of New Orleans

Associate of Arts - Business Administration

Southeastern Louisiana University
PATRICIA MATA