Phonpaserd Thammavongsa
Vientiane
Summary
Collaborating with partners and executing impactful campaigns. Skilled in developing and implementing marketing strategies aligned with company objectives. Proficient in analyzing data and metrics to provide insights for optimization. Experienced in creating effective marketing reports to drive informed decision-making.
Overview
5
5
years of professional experience
Work History
Global Senior Marketing Associate
Coda Payments
11.2020 - 09.2023
- Support Global Senior Marketing Manager to collaborate with partners (publishers and payment channels) to develop and implement marketing plans and strategies, in alignment with company objectives.
- Work closely with regional marketing teams to plan and execute marketing events and campaigns, ensuring they are targeted and effective in generating sale.
- Take an active role in planning and executing promotional campaigns, ensuring they are well-coordinated and effectively drive sale, customer acquisition and retention.
- Coordinate with the influencer team to execute influencer campaigns, leveraging their reach and influence to enhance brand visibility and engagement.
- Monitor and analyze the performance of marketing initiatives, providing insights and recommendations for optimization.
- Analyzing data to identify market trends and opportunities for new and existing titles.
- Collaborate with cross-functional teams, including influencer, product, and creative, to ensure seamless execution of marketing initiatives.
- Manage social media campaigns, including content creation, scheduling, and engagement, to enhance brand visibility and drive audience engagement.
- Prepare weekly, monthly, quarterly marketing reports, analyzing key metrics and providing insights on campaign performance, ROI, and areas for improvement.
- Edited website content and database to keep information correct and up-to-date.
- Coordinating with external advertising agencies or public relations firms to conceptualize and execute the marketing campaign, ensuring alignment with brand objectives and delivering impactful results.
- Assist in managing the marketing budget and track expenses to ensure efficient allocation of resources.
- Create compelling and persuasive marketing copywriting for each campaign, ensuring alignment with partner requirements and incorporating regional feedback to resonate with target audiences effectively.
- Maintain strong relationships with partners, stakeholders, and internal teams to foster collaboration and achieve mutual goals.
Customer Service Specialist (LA, VN)
Coda Payments
01.2019 - 02.2020
- Resolve customer issues and inquiries related to their top-up transactions, ensuring a high level of customer satisfaction.
- Collaborate with cross-functional teams, including marketing and product, to address customer concerns and provide appropriate solutions.
- Coordinate with external partners to resolve customer problems or escalation issues, ensuring timely and satisfactory resolutions.
- Track and document customer complaints and feedback, ensuring that all inquiries are addressed and resolved in a timely manner.
- Support the marketing team by delivering key messages to customers, providing relevant information and assisting with marketing campaigns.
- Continuously enhance customer support processes and procedures to improve efficiency and customer satisfaction.
- Maintain a thorough understanding of the company's products and services to provide accurate and helpful information to customers.
- Ensure adherence to company policies and procedures while addressing customer concerns.
- Utilize customer support tools and systems to manage and track customer interactions and resolutions.
- Collaborate with team members to share knowledge and best practices, fostering a positive and supportive work environment.
Education
MBA - Business Administration And Management
Stamford International University
Bangkok, Thailand12.2019
Bachelor of Science - Foreign Trade
Da Nang University of Economics
Da Nang, Viet Nam12.2015
Skills
- Organization and Time Management
- Communication Skill
- Promotions and Marketing Strategies
- Digital Marketing and Social Media
- Professional Relationships
- Report Generation
Accomplishments
- Executed a highly successful influencer social media campaign, reaching 2 million users and achieving an impressive 25% engagement rate
- Played a key role in driving revenue growth by +$150K through strategic planning and execution of a new title launch campaign, effectively capturing the target audience's attention and driving sales.
- Identified and resolved marketing copywriting issues, ensuring that messaging effectively resonated with target audiences and resulting in improved brand perception and engagement.
- Collaborate with a cross-functional team of 10 members to successfully develop and launch the CGS Project, resulting in increased brand visibility and customer engagement in the esports industry.
- Developed and executed a comprehensive social media strategy, resulting in a +30% increase in social media followers and a +25% increase in engagement rates.
Languages
lao
Native language
English
Advanced
C1
Vietnamese
Advanced
C1
Thai
Advanced
C1
Timeline
Global Senior Marketing Associate
Coda Payments
11.2020 - 09.2023
Customer Service Specialist (LA, VN)
Coda Payments
01.2019 - 02.2020
MBA - Business Administration And Management
Stamford International University
Bachelor of Science - Foreign Trade
Da Nang University of Economics
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