Shelby Pelafigue
Lafayette
Summary
Dynamic and results-driven Marketing and Events professional with over 10 years of experience across nonprofit, healthcare, retail, and legal sectors. Proven track record in leading strategic marketing campaigns, managing high-impact events, and overseeing daily operations in fast-paced, mission-driven environments. Highly skilled in social media management, sponsor and donor engagement, public relations, staff supervision, and administrative coordination. Adept at building strong community relationships, streamlining workflows, and delivering measurable results. Excels in both collaborative and independent roles, with a passion for storytelling, brand development, and purpose-driven work
Overview
11
11
years of professional experience
Work History
Marketing and Events Coordinator
Hospice of Acadiana Foundation
03.2023 - Current
- Develop and implement multi-channel marketing strategies to promote organizational mission, programs, and fundraising campaigns.
- Plan, coordinate, and execute donor events, community outreach initiatives, and appreciation activities.
- Design and manage digital content (social media, newsletters, email marketing, and website).
- Serve as primary contact for sponsors, donors, and community partners.
- Manage event logistics including venue coordination, vendor relations, timelines, and volunteers.
- Track and analyze event performance and campaign outcomes, providing key insights to leadership.
- Maintain branded materials and ensure messaging consistency across all platforms.
- Support media outreach by drafting press releases and coordinating interviews.
Marketing & Operations Manager
Nouriche Wellness and Aesthetics
02.2020 - 03.2023
- Oversaw daily spa operations, ensuring compliance with health standards and optimal client experience.
- Supervised staff, handled inventory, scheduling, and performance management.
- Developed and executed digital marketing strategies across platforms (Instagram, Facebook, TikTok).
- Planned events including VIP nights, product launches, and collaborative promotions.
- Managed email campaigns, SEO content, and website updates.
- Monitored KPIs and adjusted marketing strategies for improved ROI.
- Handled vendor relationships, budgeting, and financial reporting in partnership with leadership.
Billing Coordinator
Aggreko
12.2018 - 02.2020
- Generated and submitted accurate service invoices while ensuring timely collections.
- Resolved billing discrepancies through coordination with internal departments.
- Maintained client billing records and supported month-end closing and audit procedures.
- Provided detailed financial reports and addressed customer billing inquiries.
Administrative Assistant
The Perret Group
09.2016 - 11.2018
- Supported team operations through calendar management, correspondence, and document preparation.
- Handled front desk responsibilities and maintained digital and physical filing systems.
- Assisted with internal event planning, database management, and supply ordering.
Public Relations Intern
The Perret for Judge Campaign
09.2016 - 05.2017
- Drafted press releases, managed media contact lists, and monitored news coverage.
- Supported campaign events, media outreach, and social media content development.
- Maintained consistent branding across all communications and campaign materials.
File Clerk / Receptionist
Onebane Law Firm
09.2015 - 09.2016
- Maintained and organized sensitive legal documents and client files.
- Managed phone reception, mail processing, and administrative office tasks.
Assistant Manager
Maurices
06.2014 - 09.2015
- Supported daily retail operations and led team in achieving sales goals.
- Managed staff training, visual merchandising, inventory, and customer service.
- Handled opening/closing procedures and implemented in-store promotions.
Education
Bachelor of Arts - Public Relations
University of Louisiana At Lafayette
Lafayette, LA05.2017
Skills
- Social media marketing
- Public speaking
- Financial reporting
- Event planning
- Social media management
- Volunteer management
- Fundraising
- Marketing analytics
- Event promotion
- Email campaigns
- Events logistics management
- Client relationship development
Timeline
Marketing and Events Coordinator
Hospice of Acadiana Foundation
03.2023 - Current
Marketing & Operations Manager
Nouriche Wellness and Aesthetics
02.2020 - 03.2023
Billing Coordinator
Aggreko
12.2018 - 02.2020
Administrative Assistant
The Perret Group
09.2016 - 11.2018
Public Relations Intern
The Perret for Judge Campaign
09.2016 - 05.2017
File Clerk / Receptionist
Onebane Law Firm
09.2015 - 09.2016
Assistant Manager
Maurices
06.2014 - 09.2015
Bachelor of Arts - Public Relations
University of Louisiana At Lafayette
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