Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Generic

Serah Kassim

Senior Marketing Manager
Lekki, Lagos

Summary

Senior Marketing and Growth Strategist with 5+ years of cross-functional leadership in marketing, sales, partnerships, and customer success. Proven success in driving brand visibility, launching revenue-generating initiatives, and scaling B2B and B2C growth campaigns in tech and commerce sectors. Skilled in customer acquisition, digital marketing, and go-to-market execution. Strong record of building programs from scratch, leading cross-functional teams, and delivering measurable business outcomes

Overview

3
3
years of professional experience
1
1
Certification

Work History

Growth and Partnership Manager

Bumpa
07.2023 - 10.2024
  • Designed and led the full partnership strategy, contributing to a 40% growth in active merchants
  • Negotiated and closed strategic alliances with fintech, logistics, and SaaS brands, driving new revenue channels and lowering customer acquisition costs
  • Created co-branded campaigns and integration rollouts with tech partners, improving customer engagement and onboarding experience
  • Directed multi-departmental go-to-market projects across marketing and product teams for seamless partner feature launches
  • Developed and implemented the Partner Success Framework, improving referral conversions and long-term partner engagement
  • Represented the brand at major industry conferences, increasing Bumpa’s visibility and lead generation within the startup and SME ecosystem

Customer Success Manager

Bumpa
01.2022 - 07.2023
  • Built the company’s first Customer Success team, designing scalable processes and support systems for over 20,000 merchants
  • Launched and led the Bumpa Growth Workshops, and Business & Growth series, converting attendees into paying users and contributing to a 25% increase in product adoption and customer retention.
  • Analyzed customer feedback to identify areas for improvement, leading to enhanced product offerings.
  • Assisted customers with onboarding and product setup to foster successful adoption and usage.
  • Founded the Bumpa Women’s Conference, garnering nationwide press, increasing brand equity, and generating new customer leads
  • Collaborated with marketing to design tailored campaigns that improved merchant engagement and retention
  • Produced thought leadership content that increased organic visibility and positioned executives as industry leaders

Education

MBA - Business Administration

Nexford University
USA
04.2001 -

Botany And Microbiology

University of Lagos
Lagos
04.2001 -

Skills

  • Client relationship management
  • Process optimization
  • Business growth strategies
  • Market presence development
  • Marketing strategy & execution
  • Effective brand communication
  • Digital media campaigns
  • Strategic partnerships
  • Customer Acquisition & Retention
  • Event marketing & community building
  • Email marketing & CRM
  • Project management & cross-functional leadership
  • Public relations & thought leadership

Certification

Certified Customer Success Manager (CCSM) Level 1& 2

Accomplishments

  • Bumpa Women’s Conference: Designed and executed an event with over 2000+ attendees, securing press coverage and increasing Bumpa’s media mentions by 40%.
  • Success Story Archive: Led creation of a success-story repository highlighting growth journeys of rural and urban merchants on the platform.
  • Workshop Series: Launched digital and practical workshops in Lagos and Abuja, with over 1000+ entrepreneurs trained through business-focused modules.

Timeline

Certified Customer Success Manager (CCSM) Level 1& 2

01-2024

Growth and Partnership Manager

Bumpa
07.2023 - 10.2024

Customer Success Manager

Bumpa
01.2022 - 07.2023

MBA - Business Administration

Nexford University
04.2001 -

Botany And Microbiology

University of Lagos
04.2001 -

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Serah KassimSenior Marketing Manager