Serah Kassim

Experienced Growth and Partnerships Leader with over five years of experience scaling digital brands, growing user bases, and leading high-impact partnerships within the public and private sectors. I’ve led campaigns that have impacted 40,000+ merchants, engaged thousands through recurring events, and delivered results through multi-channel strategies built for growth. At Bumpa, I led the Pop-Up Shop & Party in partnership with Paystack. This end-to-end experience combined digital marketing, physical activation, and emotional resonance, resulting in an 8-figure revenue in one day.

My track record includes building and scaling ecosystems and community partnerships from scratch, launching conferences, activating growth funnels, and driving user retention. I understand how to take a product from zero to traction, traction to scale, and scale to sustainability. I work cross-functionally with product, content, community, and external partners to align efforts and deliver outcomes. My approach is data-informed, user-focused, and rooted in execution. I thrive in distributed teams, lead with ownership, and bring clarity to the partnership. I’m deeply familiar with Africa’s digital economy and passionate about creating products and partnerships that drive local relevance and regional growth. At the moment, I’m ready to relocate to Kigali and contribute to a mission-driven team building for scale, access, and long-term impact.

Market Research and Consumer Behavior, IE Business School

• Long-distance running
• Travel & cultural exploration
• Cycling

The Covenant Nation, Yaba Center- YMP Project Lead

• Led the planning and execution of quarterly Yaba Marketplace events, bringing together 200+ small businesses and consistently attracting over 2000 attendees per event.
• Secured venue partnerships, managed a volunteer team, and executed marketing strategies that generated 8-figure total revenue, with vendors earning 7 figures quarterly.
• Created a platform that supported emerging entrepreneurs through vendor training, brand exposure, and access to a community that drove consistent sales and business growth.