Vernon McGowan
New Orleans
Summary
Communications professional with a background in Public relations, media relations, and social media strategy. Seeking to contribute to web communications, public relations, and digital media expertise to Tulane Athletics.
Proven skills in increasing engagement and business visibility in online searches through successful SEO approaches. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities.
Overview
4
4
years of professional experience
Work History
Marketing & Social Media Intern
Women of Kairos
11.2016 - 12.2017
- Managed social media campaigns; created content to drive engagement
- Tracked analytics; maintained consistent brand voice and visual identity
- Optimized content for SEO and oversaw web updates
Communications Intern
SC Film Commission
01.2014 - 04.2014
- Updated film location database; edited visuals for client presentations
- Maintained social media and supported PR/event coordination
Contributing Writer / PR Assistant
The Collegian, SC State Univ.
08.2013 - 04.2014
- Wrote and edited articles covering campus events and athletics
- Conducted interviews, tracked sports stats, and managed photo/video content
- Led PR campaigns for student events and department initiatives
Education
B.A. - Communications
South Carolina State University
05-2014
Skills
- Media & Public Relations
- Social channel management (Facebook, Instagram, Twitter, Hootsuite)
- Writing & Editing (Articles, Press Releases, Web Content)
- Adobe Creative Suite (Photoshop, Premiere, Illustrator)
- Event Coverage & Photography
- Content Marketing & Analytics (Google Analytics, Facebook Insights)
- SEO, CMS, Final Cut Pro
Timeline
Marketing & Social Media Intern
Women of Kairos
11.2016 - 12.2017
Communications Intern
SC Film Commission
01.2014 - 04.2014
Contributing Writer / PR Assistant
The Collegian, SC State Univ.
08.2013 - 04.2014
B.A. - Communications
South Carolina State University
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