Ethan Bairnsfather
Metairie
Summary
Goal-oriented professional with a total of 4 years of marketing and sales experience by the time of graduation while also playing college football. Specializing in Brand Promotion, Organizational Sales, Event Coordination, Client Relationship Management, and Social Media Marketing. Experienced in working with cross-functional diverse teams in the pursuit of achieving a collective goal in various different settings.
Overview
5
5
years of professional experience
Work History
Marketing Specialist
Monster Energy
06.2023 - Current
- Coordinated and executed marketing strategies for both local and national events, increasing brand visibility, awareness, and engagement.
- Fostered relationships with event organizers, vendors, and influencers to enhance promotional impact and personal network.
- Utilized social media platforms to promote upcoming events and products, driving attendance and maximizing digital reach.
- Resolved various challenges during events, such as logistical issues or audience concerns, while maintaining brand professionalism and finding adequate solutions.
- Maintained up-to-date knowledge of Monster Energy’s and all other sub-brand products and different brand positioning to effectively communicate brand values, ingredients, and image to diverse audiences.
- Captured various promotional content from events that were utilized and posted on Monster, Bang, and Reign's social media accounts, totaling over 10,000,000 followers between the accounts and generating 83,000,000 engagements from consumers.
- Balanced this position while in college obtaining a Bachelor's degree and recently offered a promotion to relocate and join Monster's National Event team upon graduation.
Model Ambassador
Key Models and Talent Agency
06.2024 - Current
- Represented diverse brands at events, engaging directly with target audiences to build positive brand associations and drive consumer interest.
- Executed tailored marketing strategies for each client, adapting approaches to align with brand identities and event goals.
- Tracked and reported feedback from event activations, providing actionable insights to clients for future campaign improvements.
- Created engaging social media content and collaborated with photographers to capture event highlights, increasing digital reach and engagement.
- Handled logistical tasks, such as inventory management and distribution of promotional materials, ensuring smooth event operations and satisfaction from each client.
Campus Manager
Greek House Apparel
10.2019 - 08.2022
- While a student at LSU, collaborated with 12 different Greek houses on LSU’s campus, facilitating custom apparel orders and contributing to over $400,000 in total revenue during my employment.
- Served as the primary point of contact and representative for Greek House apparel at LSU, building strong client relationships through effective communication and tailored services to ensure every organization was fully satisfied with each order and design.
- Managed the end-to-end sales process, from identifying potential clients, organization consultations, design process, order placement, and timely delivery.
- Personally designed my own T-shirt following LSU's National Championship in 2019, resulting in 1,500 sales and nearly $50,000 of revenue.
Tutor Coordinator
East Baton Rouge Parish Library
08.2019 - 03.2020
- While a student at LSU, coordinated tutoring schedules for a diverse group of students, matching them with appropriate resources and mentors to meet their academic needs.
- Provided one-on-one and group tutoring sessions for high school students in various subjects, resulting in improved academic performance.
- Learned to quickly adapt to each student's needs based on the subject and style of teaching that worked best for them.
- Formed meaningful personal connections with the students to the extent they will reach out and notify me of their recent success and achievements, expressing gratitude for the assistance they received
Education
Bachelor of Science - Business Administration
Nicholls State University
Thibodaux, LA12-2024
High School Diploma -
Archbishop Rummel High School
Metairie, LA05-2019
Skills
- Goal Oriented
- Effective Networking and Relationship-Building
- Creative Problem-Solving
- Exceptional Communication
- Event Management and Coordination
- Adaptability
- Teamwork and Leadership
- Optimistic and Resilient Approach
- Receptive
- Social Media Marketing
Timeline
Model Ambassador
Key Models and Talent Agency
06.2024 - Current
Marketing Specialist
Monster Energy
06.2023 - Current
Campus Manager
Greek House Apparel
10.2019 - 08.2022
Tutor Coordinator
East Baton Rouge Parish Library
08.2019 - 03.2020
Bachelor of Science - Business Administration
Nicholls State University
High School Diploma -
Archbishop Rummel High School
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